AREB News & Events

Champion Safe Company supported Northwest Safe during a showing at the Washington Sportsmen's Show this past weekend, where the Pacific Northwest safe retailer connected with thousands of attendees and sold a significant number of Champion Safes. The company said, "Northwest Safe's booth quickly became a must-see destination on the show floor, highlighted by the presence of Champion's legendary Big Yellow safe. Throughout the event, Northwest Safe's team engaged directly with customers, offering expert guidance, answering detailed questions, and demonstrating the quality and craftsmanship that have made the company one of the most trusted safe retailers in the region. The strong sales performance reflected both the high level of interest at the show and Northwest Safe's ability to convert that interest into confident purchasing decisions. A major highlight of the booth was Champion's Big Yellow - standing 10 feet tall and weighing two tons - which drew crowds throughout the weekend. The oversized safe served as a powerful visual representation of Champion's build quality and Northwest Safe's ability to deliver standout retail experiences."

American Rebel announces a limited-edition release of American Rebel Light Beer in honor of the United States' 250th birthday. Dubbed the "Patriot Pack," this edition of the company's light lager will feature new patriotic packaging with Americana imagery and the year 1776.

Champion Safe Company, a subsidiary of American Rebel Holdings, recognizes Heavy Metal Gun Safes of New Braunfels, Texas, for its strong 56% year-over-year growth in Champion Safe orders from 2024 to 2025, "reflecting the company's expanding footprint and commitment to delivering premium security solutions to customers across New Braunfels, the Texas Hill Country, and surrounding communities," the company said.