American Rebel Holdings Inc. faces challenges amid market downturn
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 30 2024
0mins
Should l Buy AREB?
Source: Coinmarketcap
American Rebel Holdings Inc. saw a significant decline of 13.23% in its stock price, hitting a 52-week low amid broader market weakness, with the Nasdaq-100 down 2.12% and the S&P 500 down 0.79%.
The decline in stock price is primarily attributed to the overall market conditions, as there are no specific catalysts related to American Rebel Holdings Inc. or its subsidiaries. The company is experiencing sector rotation as investors shift focus to other areas amid the current market downturn.
This situation raises concerns about the company's future performance and investor sentiment, especially as it navigates through a challenging market environment.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy AREB?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on AREB
About AREB
American Rebel Holdings, Inc. operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. Additionally, the Company designs and produces branded apparel and accessories. In addition to branded safes, it offers an assortment of personal security products as well as apparel and accessories for men and women under the Company’s American Rebel brand. The Company’s safes and personal security products are constructed primarily of United States-made steel. Its products are designed to safely store firearms, as well as store its customers’ priceless keepsakes, family heirlooms and treasured memories and other valuables. It produces large floor safes in a variety of sizes as well as small portable keyed safes. It sells its products online to individuals desiring home, personal and office protection, as well as to recreational shooters and hunters. Its gun safes include Constitution 25 Gun Safe and Constitution 40 Gun Safe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Champion Safes Achieves Strong Sales at Washington Sportsmen's Show
- Sales Highlight: At the Washington Sportsmen's Show, Northwest Safe successfully sold a significant number of Champion Safes, quickly becoming a popular destination, reflecting strong consumer demand for high-security products and reinforcing its market position in the Pacific Northwest.
- Product Attraction: The two-ton, 10-foot tall Champion Big Yellow safe drew large crowds throughout the event, serving as a visual centerpiece that enhanced brand image and facilitated sales conversions, showcasing the company's competitiveness in the high-end safe market.
- Customer Engagement Builds Trust: The Northwest Safe team engaged directly with customers, providing expert guidance and detailed answers, which enhanced customer trust in the products and further drove sales, exemplifying the company's customer-first service philosophy.
- Brand Partnership Strengthens Market: Champion Safe's support for Northwest Safe highlights its commitment to top-tier dealers, with their collaboration not only boosting brand visibility but also laying the groundwork for future sales growth, demonstrating significant market potential.
See More
Heavy Metal Gun Safes Achieves 56% Growth in Champion Safe Orders
- Significant Order Growth: Heavy Metal Gun Safes achieved a remarkable 56% year-over-year increase in Champion Safe orders from 2024 to 2025, reflecting its expanding market presence and commitment to premium security solutions in Texas and surrounding areas.
- Business Development Journey: Founded by Caleb Lindner, who entered the safe industry in 2015, Heavy Metal Gun Safes has evolved into a respected safe retailer and moving company in Texas, showcasing excellence in customer service and technical expertise.
- Positive Customer Feedback: The company has garnered high praise for its professional delivery and installation services, with customers frequently noting the effective guidance provided in safe selection and placement, thereby enhancing trust and loyalty.
- Strategic Partnership Value: Tom Mihalek, CEO of Champion Safe Company, emphasized the value of the partnership with Heavy Metal Gun Safes, stating that such entrepreneurial, service-driven businesses represent the future of the industry and provide essential feedback for product improvement.
See More
American Rebel Beer Partners with Tri-Eagle Sales for Strategic Expansion
- Market Expansion Partnership: American Rebel Beer has entered into a strategic distribution agreement with Florida's renowned beverage wholesaler Tri-Eagle Sales, aiming to expand its market presence in North Florida in 2026, which is expected to significantly enhance brand visibility and sales velocity.
- High-Priority Market: Florida is identified as a key market for American Rebel Beer in 2026, with Tri-Eagle covering 16 counties, including Gainesville and Tallahassee, supporting expansions into high-profile restaurants and nightclubs, which is anticipated to boost brand recognition in the Southeast.
- Event Sponsorship: As part of the agreement, American Rebel Beer will serve as the Official Beer at Gainesville Raceway, participating in the 2026 NHRA Gatornationals, leveraging this opportunity to enhance brand image and attract more consumers, which is expected to generate significant market response.
- Logistics and Execution Advantage: Tri-Eagle's advanced logistics and execution capabilities will facilitate rapid shelf placement and efficient on-site activations for American Rebel Beer, which is anticipated to accelerate brand penetration and consumer loyalty in a competitive market.
See More
Norcal Safe & Vault Shines at Sacramento Expo
- Successful Expo: Norcal Safe & Vault engaged with thousands of consumers at the Sacramento Sportsmen's Expo, showcasing high-quality safes and vault solutions, thereby reinforcing its market leadership in Northern California.
- Positive Customer Feedback: Customers have provided strong reviews across digital platforms, highlighting Norcal's expertise and smooth delivery and installation experiences, which enhance customer loyalty and market share.
- Industry Leadership: Champion Safe CEO Tom Mihalek emphasized Norcal's importance as a dealer partner, stating that their professionalism and commitment to customer service consistently set them apart, further boosting brand recognition in the market.
- Comprehensive Services: Norcal offers full-service solutions including expert consultation, delivery, and installation, ensuring customers receive optimal support in selecting the right safe, reflecting their customer-centric business philosophy.
See More
Baker Hughes Q4 Earnings Exceed Expectations
- Earnings Beat: Baker Hughes reported adjusted earnings of 78 cents per share for Q4, surpassing market expectations of 67 cents, indicating strong performance in the oil and gas sector, which is likely to boost investor confidence.
- Sales Growth: The company's quarterly sales reached $7.386 billion, exceeding expectations of $7.068 billion, reflecting its competitive edge amid recovering market demand and potentially driving future business expansion.
- Stock Price Surge: Baker Hughes shares rose 3.7% to $55.81 in pre-market trading, indicating a positive market reaction to its financial performance, which may attract more investor interest.
- Industry Impact: This earnings improvement not only strengthens Baker Hughes' market position but could also positively influence the entire oil and gas industry, prompting other companies to increase investment and innovation efforts.
See More
Ericsson (ERIC) Reports Q4 Earnings Beat, Shares Surge 7.1%
- Earnings Beat: Ericsson's Q4 earnings of $0.27 per share exceeded analyst expectations of $0.23, indicating strong performance in a competitive telecom market, which is likely to boost investor confidence.
- Sales Growth: The company reported quarterly sales of $7.367 billion, surpassing the analyst consensus of $7.030 billion, reflecting sustained demand in the 5G and network infrastructure sectors, potentially driving future revenue growth.
- Stock Surge: Ericsson shares jumped 7.1% to $10.26 in pre-market trading, reflecting a positive market reaction to its earnings report, which may attract more investor interest.
- Optimistic Market Outlook: With increasing global demand for 5G technology, Ericsson's earnings growth could provide funding for future strategic expansions, further solidifying its leadership position in the industry.
See More
Champion Safes Achieves Strong Sales at Washington Sportsmen's Show
- Sales Highlight: At the Washington Sportsmen's Show, Northwest Safe successfully sold a significant number of Champion Safes, quickly becoming a popular destination, reflecting strong consumer demand for high-security products and reinforcing its market position in the Pacific Northwest.
- Product Attraction: The two-ton, 10-foot tall Champion Big Yellow safe drew large crowds throughout the event, serving as a visual centerpiece that enhanced brand image and facilitated sales conversions, showcasing the company's competitiveness in the high-end safe market.
- Customer Engagement Builds Trust: The Northwest Safe team engaged directly with customers, providing expert guidance and detailed answers, which enhanced customer trust in the products and further drove sales, exemplifying the company's customer-first service philosophy.
- Brand Partnership Strengthens Market: Champion Safe's support for Northwest Safe highlights its commitment to top-tier dealers, with their collaboration not only boosting brand visibility but also laying the groundwork for future sales growth, demonstrating significant market potential.
See More
Heavy Metal Gun Safes Achieves 56% Growth in Champion Safe Orders
- Significant Order Growth: Heavy Metal Gun Safes achieved a remarkable 56% year-over-year increase in Champion Safe orders from 2024 to 2025, reflecting its expanding market presence and commitment to premium security solutions in Texas and surrounding areas.
- Business Development Journey: Founded by Caleb Lindner, who entered the safe industry in 2015, Heavy Metal Gun Safes has evolved into a respected safe retailer and moving company in Texas, showcasing excellence in customer service and technical expertise.
- Positive Customer Feedback: The company has garnered high praise for its professional delivery and installation services, with customers frequently noting the effective guidance provided in safe selection and placement, thereby enhancing trust and loyalty.
- Strategic Partnership Value: Tom Mihalek, CEO of Champion Safe Company, emphasized the value of the partnership with Heavy Metal Gun Safes, stating that such entrepreneurial, service-driven businesses represent the future of the industry and provide essential feedback for product improvement.
See More
American Rebel Beer Partners with Tri-Eagle Sales for Strategic Expansion
- Market Expansion Partnership: American Rebel Beer has entered into a strategic distribution agreement with Florida's renowned beverage wholesaler Tri-Eagle Sales, aiming to expand its market presence in North Florida in 2026, which is expected to significantly enhance brand visibility and sales velocity.
- High-Priority Market: Florida is identified as a key market for American Rebel Beer in 2026, with Tri-Eagle covering 16 counties, including Gainesville and Tallahassee, supporting expansions into high-profile restaurants and nightclubs, which is anticipated to boost brand recognition in the Southeast.
- Event Sponsorship: As part of the agreement, American Rebel Beer will serve as the Official Beer at Gainesville Raceway, participating in the 2026 NHRA Gatornationals, leveraging this opportunity to enhance brand image and attract more consumers, which is expected to generate significant market response.
- Logistics and Execution Advantage: Tri-Eagle's advanced logistics and execution capabilities will facilitate rapid shelf placement and efficient on-site activations for American Rebel Beer, which is anticipated to accelerate brand penetration and consumer loyalty in a competitive market.
See More
Norcal Safe & Vault Shines at Sacramento Expo
- Successful Expo: Norcal Safe & Vault engaged with thousands of consumers at the Sacramento Sportsmen's Expo, showcasing high-quality safes and vault solutions, thereby reinforcing its market leadership in Northern California.
- Positive Customer Feedback: Customers have provided strong reviews across digital platforms, highlighting Norcal's expertise and smooth delivery and installation experiences, which enhance customer loyalty and market share.
- Industry Leadership: Champion Safe CEO Tom Mihalek emphasized Norcal's importance as a dealer partner, stating that their professionalism and commitment to customer service consistently set them apart, further boosting brand recognition in the market.
- Comprehensive Services: Norcal offers full-service solutions including expert consultation, delivery, and installation, ensuring customers receive optimal support in selecting the right safe, reflecting their customer-centric business philosophy.
See More
Baker Hughes Q4 Earnings Exceed Expectations
- Earnings Beat: Baker Hughes reported adjusted earnings of 78 cents per share for Q4, surpassing market expectations of 67 cents, indicating strong performance in the oil and gas sector, which is likely to boost investor confidence.
- Sales Growth: The company's quarterly sales reached $7.386 billion, exceeding expectations of $7.068 billion, reflecting its competitive edge amid recovering market demand and potentially driving future business expansion.
- Stock Price Surge: Baker Hughes shares rose 3.7% to $55.81 in pre-market trading, indicating a positive market reaction to its financial performance, which may attract more investor interest.
- Industry Impact: This earnings improvement not only strengthens Baker Hughes' market position but could also positively influence the entire oil and gas industry, prompting other companies to increase investment and innovation efforts.
See More
Ericsson (ERIC) Reports Q4 Earnings Beat, Shares Surge 7.1%
- Earnings Beat: Ericsson's Q4 earnings of $0.27 per share exceeded analyst expectations of $0.23, indicating strong performance in a competitive telecom market, which is likely to boost investor confidence.
- Sales Growth: The company reported quarterly sales of $7.367 billion, surpassing the analyst consensus of $7.030 billion, reflecting sustained demand in the 5G and network infrastructure sectors, potentially driving future revenue growth.
- Stock Surge: Ericsson shares jumped 7.1% to $10.26 in pre-market trading, reflecting a positive market reaction to its earnings report, which may attract more investor interest.
- Optimistic Market Outlook: With increasing global demand for 5G technology, Ericsson's earnings growth could provide funding for future strategic expansions, further solidifying its leadership position in the industry.
See More
