Champion Safe Supports Northwest Safe with Significant Sales at Washington Show
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
Should l Buy AREB?
Champion Safe Company supported Northwest Safe during a showing at the Washington Sportsmen's Show this past weekend, where the Pacific Northwest safe retailer connected with thousands of attendees and sold a significant number of Champion Safes. The company said, "Northwest Safe's booth quickly became a must-see destination on the show floor, highlighted by the presence of Champion's legendary Big Yellow safe. Throughout the event, Northwest Safe's team engaged directly with customers, offering expert guidance, answering detailed questions, and demonstrating the quality and craftsmanship that have made the company one of the most trusted safe retailers in the region. The strong sales performance reflected both the high level of interest at the show and Northwest Safe's ability to convert that interest into confident purchasing decisions. A major highlight of the booth was Champion's Big Yellow - standing 10 feet tall and weighing two tons - which drew crowds throughout the weekend. The oversized safe served as a powerful visual representation of Champion's build quality and Northwest Safe's ability to deliver standout retail experiences."
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Analyst Views on AREB
About AREB
American Rebel Holdings, Inc. operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. Additionally, the Company designs and produces branded apparel and accessories. In addition to branded safes, it offers an assortment of personal security products as well as apparel and accessories for men and women under the Company’s American Rebel brand. The Company’s safes and personal security products are constructed primarily of United States-made steel. Its products are designed to safely store firearms, as well as store its customers’ priceless keepsakes, family heirlooms and treasured memories and other valuables. It produces large floor safes in a variety of sizes as well as small portable keyed safes. It sells its products online to individuals desiring home, personal and office protection, as well as to recreational shooters and hunters. Its gun safes include Constitution 25 Gun Safe and Constitution 40 Gun Safe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Sales Highlight: At the Washington Sportsmen's Show, Northwest Safe successfully sold a significant number of Champion Safes, quickly becoming a popular destination, reflecting strong consumer demand for high-security products and reinforcing its market position in the Pacific Northwest.
- Product Attraction: The two-ton, 10-foot tall Champion Big Yellow safe drew large crowds throughout the event, serving as a visual centerpiece that enhanced brand image and facilitated sales conversions, showcasing the company's competitiveness in the high-end safe market.
- Customer Engagement Builds Trust: The Northwest Safe team engaged directly with customers, providing expert guidance and detailed answers, which enhanced customer trust in the products and further drove sales, exemplifying the company's customer-first service philosophy.
- Brand Partnership Strengthens Market: Champion Safe's support for Northwest Safe highlights its commitment to top-tier dealers, with their collaboration not only boosting brand visibility but also laying the groundwork for future sales growth, demonstrating significant market potential.
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- Sales Highlight: At the Washington Sportsmen's Show, Northwest Safe successfully sold a significant number of Champion Safes, quickly becoming a popular destination, reflecting strong consumer demand for high-security products and reinforcing its market position in the Pacific Northwest.
- Product Attraction: The two-ton, 10-foot tall Champion Big Yellow safe drew large crowds throughout the event, serving as a visual centerpiece that enhanced brand image and facilitated sales conversions, showcasing the company's competitiveness in the high-end safe market.
- Customer Engagement Builds Trust: The Northwest Safe team engaged directly with customers, providing expert guidance and detailed answers, which enhanced customer trust in the products and further drove sales, exemplifying the company's customer-first service philosophy.
- Brand Partnership Strengthens Market: Champion Safe's support for Northwest Safe highlights its commitment to top-tier dealers, with their collaboration not only boosting brand visibility but also laying the groundwork for future sales growth, demonstrating significant market potential.
See More
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- Significant Order Growth: Heavy Metal Gun Safes achieved a remarkable 56% year-over-year increase in Champion Safe orders from 2024 to 2025, reflecting its expanding market presence and commitment to premium security solutions in Texas and surrounding areas.
- Business Development Journey: Founded by Caleb Lindner, who entered the safe industry in 2015, Heavy Metal Gun Safes has evolved into a respected safe retailer and moving company in Texas, showcasing excellence in customer service and technical expertise.
- Positive Customer Feedback: The company has garnered high praise for its professional delivery and installation services, with customers frequently noting the effective guidance provided in safe selection and placement, thereby enhancing trust and loyalty.
- Strategic Partnership Value: Tom Mihalek, CEO of Champion Safe Company, emphasized the value of the partnership with Heavy Metal Gun Safes, stating that such entrepreneurial, service-driven businesses represent the future of the industry and provide essential feedback for product improvement.
See More
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- High-Priority Market: Florida is identified as a key market for American Rebel Beer in 2026, with Tri-Eagle covering 16 counties, including Gainesville and Tallahassee, supporting expansions into high-profile restaurants and nightclubs, which is anticipated to boost brand recognition in the Southeast.
- Event Sponsorship: As part of the agreement, American Rebel Beer will serve as the Official Beer at Gainesville Raceway, participating in the 2026 NHRA Gatornationals, leveraging this opportunity to enhance brand image and attract more consumers, which is expected to generate significant market response.
- Logistics and Execution Advantage: Tri-Eagle's advanced logistics and execution capabilities will facilitate rapid shelf placement and efficient on-site activations for American Rebel Beer, which is anticipated to accelerate brand penetration and consumer loyalty in a competitive market.
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- Positive Customer Feedback: Customers have provided strong reviews across digital platforms, highlighting Norcal's expertise and smooth delivery and installation experiences, which enhance customer loyalty and market share.
- Industry Leadership: Champion Safe CEO Tom Mihalek emphasized Norcal's importance as a dealer partner, stating that their professionalism and commitment to customer service consistently set them apart, further boosting brand recognition in the market.
- Comprehensive Services: Norcal offers full-service solutions including expert consultation, delivery, and installation, ensuring customers receive optimal support in selecting the right safe, reflecting their customer-centric business philosophy.
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- Stock Price Surge: Baker Hughes shares rose 3.7% to $55.81 in pre-market trading, indicating a positive market reaction to its financial performance, which may attract more investor interest.
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- Stock Surge: Ericsson shares jumped 7.1% to $10.26 in pre-market trading, reflecting a positive market reaction to its earnings report, which may attract more investor interest.
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