Should I Buy CRM? CRM 2026 Analysis - Intellectia AI™

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Should You Buy Salesforce Inc (CRM) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

191.350

1 Day change

0.73%

52 Week Range

333.820

Analysis Updated At

2026/02/04

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Not a good buy right now: CRM is deeply oversold, but the dominant trend/momentum is still bearish and deteriorating, making immediate dip-buying unfavorable for an impatient entry.
Near-term setup looks like a high-risk “falling knife” until price stabilizes above key levels (pivot ~213) or momentum turns.
Intellectia Proprietary Trading Signals
AI Stock Picker: No signal on given stock today.
SwingMax: No signal on given stock recently.
Net: Avoid initiating new long positions today; hold if already positioned and looking for a bounce, but it’s not an attractive fresh buy at this moment.

Technical Analysis

Trend: Bearish (SMA_200 > SMA_20 > SMA_5) confirms price is in a sustained downtrend.
Momentum: MACD histogram at -3.313 and negatively expanding = downside momentum is strengthening, not bottoming yet.
Oscillators: RSI_6 at 13.53 signals extreme oversold conditions (bounce possible), but oversold can persist in strong downtrends.
Key levels:
- Support: S1 ~194.96 (price ~197.6 is very close); next S2 ~183.53 if S1 fails.
- Resistance/Pivot: Pivot ~213.47; meaningful recovery would likely require reclaiming/holding above this zone.
Market context: S&P 500 down (-0.33%) and software/tech weak in today’s news flow, which can keep pressure on CRM.
Pattern-based stats provided: ~6.07% upside next week / ~6.7% next month signals rebound potential, but timing remains unfavorable while MACD worsens.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Positioning (Open Interest P/C = 0.76): More calls than puts outstanding → mildly bullish longer-horizon positioning.
Flow (Volume P/C = 1.26): Today’s trading skewed to puts → near-term sentiment/hedging is bearish.
Activity: Total option volume 136,447 is ~199% of 30-day average → elevated attention; typically signals strong positioning/uncertainty.
Volatility: IV30 at 51.36 vs HV 40.79; IV percentile ~98 and IV rank ~85 → options are expensive and imply heightened event/risk perception (more fear/hedging than complacency).

Technical Summary

dotted line Image

Sell

9

Buy

5

Positive Catalysts

on 2026-03-02 after hours (event catalyst for re-rating if guidance/product AI narrative lands well).

Neutral/Negative Catalysts

plus extremely high IV indicates active hedging and uncertainty.

Financial Performance

Latest quarter: 2026/Q3
Revenue: 10.259B, +8.63% YoY (steady growth, not accelerating).
Profitability: Net income 2.086B, +36.61% YoY (strong operating leverage).
EPS: 2.19, +38.61% YoY (meaningful earnings growth vs revenue growth).
Gross margin: 78.02%, +0.40% YoY (stable-to-slightly improving margin profile).
Takeaway: Financial trend is solid (profit/EPS growth leading), but price action indicates the market is currently de-risking the software/AI narrative rather than rewarding results.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend: Still broadly constructive ratings (multiple Overweight/Buy), but price targets show mixed direction with some cuts reflecting valuation/multiple concerns.
Key changes:
- Piper Sandler (2026-02-02): Overweight maintained, PT cut to $280 (from $315) on multiple-ceiling concerns.
- RBC (2026-01-05): Sector Perform maintained, PT raised to $290 (from $250) on enterprise AI tailwinds/stabilizing spend.
- BTIG (2025-12-16): Initiated Buy, PT $335 (positive second-act/AI platform view).
- Argus (2025-12-10): Buy maintained, PT $360; raised FY26/FY27 EPS forecasts.
- Morgan Stanley (2025-12-09): Overweight maintained, slight PT trim to $398.
- Citi (2025-12-08): Neutral maintained, PT raised modestly to $257.
Wall Street pros vs cons summary:
- Pros: AI/Agentforce product momentum, improving profitability/operating leverage, valuation reset from highs.
- Cons: Multiples may be capped by “AI kills software/seat compression” narratives; near-term sentiment fragile despite solid fundamentals.

People Also Watch

42 Analyst Rating

Wall Street analysts forecast CRM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CRM is 326.95 USD with a low forecast of 223 USD and a high forecast of 405 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

31 Buy

10 Hold

1 Sell

Moderate Buy

Current: 189.970

Low

223

Averages

326.95

High

405

Current: 189.970

Low

223

Averages

326.95

High

405

Piper Sandler

Billy Fitzsimmons

Overweight

downgrade

$315 -> $280

AI Analysis

2026-02-02

Reason

Piper Sandler

Billy Fitzsimmons

Price Target

$315 -> $280

AI Analysis

2026-02-02

downgrade

Overweight

Reason

Piper Sandler analyst Billy Fitzsimmons lowered the firm's price target on Salesforce to $280 from $315 and keeps an Overweight rating on the shares following a transfer of coverage. The firm downgraded three names and cut price targets across the platforms and apps group, saying "seat-compression and vibe coding narratives could set a ceiling on multiples." Piper is not making a call on the Q4 reports. Rather, the analyst has mixed views on the software space despite share declines in the past 12 months. The firm expects continued "pessimism" around software and recommends investors focus on the hyperscaler, consumption and vertical sub-sectors. Piper's top picks are Microsoft and ServiceTitan.

RBC Capital

Rishi Jaluria

Sector Perform

maintain

$250 -> $290

2026-01-05

Reason

RBC Capital

Rishi Jaluria

Price Target

$250 -> $290

2026-01-05

maintain

Sector Perform

Reason

RBC Capital analyst Rishi Jaluria raised the firm's price target on Salesforce to $290 from $250 and keeps a Sector Perform rating on the shares. 2026 is likely to be a year when AI tailwinds become more evident for companies well positioned for enterprise AI adoption, while less prepared peers may remain pressured by the "AI is the death of software" narrative, the analyst tells investors in a research note. Enterprise spending appears to be stabilizing and improving in select areas, with GenAI driving innovation even as management teams remain conservative in early 2026 guidance, the firm says.

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