Not a good buy right now for an impatient investor: price is breaking below key support (S1 145.59) with bearish momentum (MACD histogram negative and expanding).
The pre-market drop to ~140.2 is sitting right on major support (S2 140.09), so a short bounce is possible—but there is no proprietary buy signal today to justify forcing an entry.
Options sentiment and hedge-fund activity are constructive, but fundamentals (2025/Q3 loss and margin compression) + near-term downside bias (pattern model expects weakness over 1w/1m) keep the setup unattractive for immediate buying.
Trend/momentum: MACD histogram -1.942 (below 0) and negatively expanding => downside momentum currently strengthening.
RSI(6) 25.28 => deeply oversold conditions (bounce risk), but oversold alone is not a buy trigger while MACD worsens.
Moving averages: SMA_5 > SMA_20 > SMA_200 => longer-term structure still bullish, but the stock is currently trading weak versus near-term support.
Key levels: Pivot 154.49 (well above current price, acting as heavy overhead), Resistance R1 163.39.
Support: S1 145.59 already lost pre-market; S2 140.09 is the “line in the sand” (current pre-market ~140.2 is essentially a support test). A clean break below S2 would be technically bearish.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Positioning skew is bullish: Put/Call OI 0.58 indicates more call interest than puts.
Trading skew is also mildly bullish: Put/Call volume 0.77.
Volatility: 30D IV ~47.07 vs HV ~51.44 (IV slightly below realized); IV percentile ~67 suggests options are not “cheap,” but not extreme.
Technical Summary
Sell
5
Buy
8
Positive Catalysts
can reset expectations if ad stabilization + AI/cloud monetization show traction.
Neutral/Negative Catalysts
Current tape is risk-off for the stock: pre-market -3.22% and trading below S1 support with bearish MACD momentum.
Pattern-based projection is negative: similar-pattern stats imply ~-1.54% next week and ~-4.07% next month bias.
Competitive/capex AI environment (sector-wide) can pressure margins; recent news flow highlights intensified China AI chip efforts (not BIDU-specific, but raises competitive intensity in AI infra).
No politician/congress signal support: no recent congress trading data available; insiders reported neutral (no strong insider-buy confirmation).
Financial Performance
Latest quarter: 2025/Q3.
Revenue: 31.174B, down -7.10% YoY (top-line contraction).
Profitability: Net income -11.232B (down -247.17% YoY) and EPS -4.14 (down -251.09% YoY) => sharp deterioration.
Margins: Gross margin 41.25%, down -19.32% YoY => meaningful compression, reinforcing that the turnaround is not yet showing up cleanly in reported results.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent rating/target trend is upward overall: multiple firms raised price targets (Barclays to $147, Morgan Stanley to $150, Freedom Capital to $160, Jefferies to $181) and China Renaissance upgraded to Buy with $180 PT.
Bull case (Wall St pros): AI/cloud becoming primary growth engine; potential asset value unlock (Kunlunxin); expectations of profitability recovery via restructuring/savings; some see ad revenue stabilizing into 2026.
Bear case (Wall St cons): key houses still sit at Equal Weight/Neutral in places (e.g., Morgan Stanley/Barclays), citing weaker ads and that AI monetization scale is still limited; near-term execution risk remains high given the weak 2025/Q3 print.
Wall Street analysts forecast BIDU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BIDU is 160.67 USD with a low forecast of 100 USD and a high forecast of 215 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast BIDU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BIDU is 160.67 USD with a low forecast of 100 USD and a high forecast of 215 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Buy
2 Hold
0 Sell
Strong Buy
Current: 138.960
Low
100
Averages
160.67
High
215
Current: 138.960
Low
100
Averages
160.67
High
215
Aletheia
Hold
to
Buy
upgrade
AI Analysis
2026-02-04
New
Reason
Aletheia
Price Target
AI Analysis
2026-02-04
New
upgrade
Hold
to
Buy
Reason
Aletheia upgraded Baidu to Buy from Hold.
China Renaissance
Hold
to
Buy
upgrade
$180
2026-02-03
New
Reason
China Renaissance
Price Target
$180
2026-02-03
New
upgrade
Hold
to
Buy
Reason
China Renaissance upgraded Baidu to Buy from Hold with an $180 price target.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for BIDU
