Revenue Breakdown
Composition ()
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Revenue Streams
Baidu Inc (BIDU) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Baidu Core, accounting for 79.1% of total sales, equivalent to CNY 24.66B. Other significant revenue streams include iQiyi and Intersegment eliminations. Understanding this composition is critical for investors evaluating how BIDU navigates market cycles within the Online Services industry.
Profitability & Margins
Evaluating the bottom line, Baidu Inc maintains a gross margin of 41.25%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 3.53%, while the net margin is -36.30%. These profitability ratios, combined with a Return on Equity (ROE) of 3.21%, provide a clear picture of how effectively BIDU converts its operational activities into shareholder value.
Comparative Benchmarking
In the context of the broader market, BIDU competes directly with industry leaders such as NFLX and TME. With a market capitalization of $50.17B, it holds a significant position in the sector. When comparing efficiency, BIDU's gross margin of 41.25% stands against NFLX's 45.87% and TME's 43.51%. Such benchmarking helps identify whether Baidu Inc is trading at a premium or discount relative to its financial performance.
