These companies could be exposed to Generation Alpha's spending habits, UBS says By Investing.com
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 12 2025
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Should l Buy HAS?
Source: Investing.com
Market Opportunity for Investors: Analysts at UBS highlight that the combined spending power of Generation Alpha and their Millennial parents could represent a significant market opportunity, with an estimated $83.5 trillion in wealth expected to be transferred over the next 20 to 25 years.
Spending Habits and Values of Gen Alpha: Generation Alpha is characterized by their engagement with digital platforms, a focus on wellness, and eco-friendly behaviors, influencing household spending patterns and brand preferences, particularly towards gamification and sustainable living.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 93.840
Low
90.00
Averages
95.71
High
100.00
Current: 93.840
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Announcement: Hasbro (HAS) is set to release its Q4 earnings on February 10 before market open, with consensus EPS estimate at $0.95, reflecting a significant year-over-year increase of 106.5%, indicating strong profitability.
- Revenue Growth Expectations: The revenue estimate for Q4 stands at $1.26 billion, representing a 14.5% year-over-year growth, showcasing Hasbro's robust performance in the toy market and sustained consumer demand.
- Historical Performance Review: Over the past two years, Hasbro has exceeded EPS estimates 88% of the time and revenue estimates 75% of the time, demonstrating the company's stability and reliability in financial performance.
- Estimate Revision Trends: In the last three months, EPS estimates have seen two upward revisions and one downward revision, while revenue estimates have experienced two upward revisions with no downward adjustments, reflecting analysts' optimistic outlook on Hasbro's future performance.
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- Bitcoin Rebound: Bitcoin rebounded above $70,000 on Friday, recovering from a sharp drop that nearly brought it below $60,000, reflecting a renewed confidence in the cryptocurrency market, although it remains over 50% off its all-time high.
- Super Bowl Advertising Boom: During the Super Bowl, NBC's average price for a 30-second ad reached $8 million, with some slots exceeding $10 million, highlighting strong demand in the advertising market, particularly from AI companies.
- Legal Battle Between Hims and Novo: Novo Nordisk is suing Hims & Hers over alleged copycat versions of its Wegovy obesity drug, leading Hims to announce the withdrawal of its product, which caused its shares to drop over 20% before the market opened.
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- Market Surge: The Dow Jones Industrial Average soared over 1,200 points on Friday, surpassing the 50,000 mark for the first time, closing the week up 2.5%, indicating strong investor confidence despite a slight dip in futures trading this morning.
- Super Bowl Advertising Boom: NBC's 30-second ad spots averaged $8 million, with some exceeding $10 million, showcasing fierce competition in the advertising market as AI companies heavily invested in the event, highlighting the importance of brand visibility.
- Legal Action Intensifies: Novo Nordisk is suing Hims & Hers over its copycat weight-loss pills, leading Hims to announce the withdrawal of its product, resulting in a pre-market stock drop of over 20%, reflecting market sensitivity to legal risks.
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- Market Performance: The Dow Jones Industrial Average rose by 2.5% and closed above 50,000 for the first time.
- Nasdaq Struggles: In contrast, the Nasdaq Composite ended the week down 1.8%, despite a strong rally on Friday.
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- Job Data Expectations: The U.S. is expected to add 60,000 jobs in January, up from 50,000 in December, which could influence the Fed's monetary policy direction amidst ongoing economic uncertainty.
- Inflation Metrics Analysis: The January Consumer Price Index is projected to rise by 0.29% month-over-month and 2.5% year-over-year, showing improvement but still falling short of the Fed's 2% target, potentially affecting investor rate expectations.
- Market Reaction and Risks: Recent signs of labor market weakness, including an ADP report indicating only 22,000 new private sector jobs, may heighten expectations for further Fed rate cuts, although investors remain optimistic about economic resilience.
- Stock Market Rotation Trend: A significant rotation within the stock market is underway, with the Dow Jones Industrial Average rising over 2% this week, reflecting confidence in economic recovery, despite ongoing weakness in tech stocks.
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- Analyst Optimism: Roth Capital analyst Eric Handler reiterated a Buy rating on Hasbro stock, raising the price target from $96 to $105, reflecting strong franchise momentum that is expected to drive further stock appreciation.
- New Licensing Deal: Hasbro has partnered with Amazon MGM Studios to develop toys, action figures, and roleplay products based on the classic Voltron brand, enhancing its position within the portfolio of iconic 80s brands while opening new market opportunities.
- Film Project Support: The Voltron movie, directed by Rawson Marshall Thurber and featuring stars like Henry Cavill and Sterling K. Brown, involves multiple production companies, showcasing Hasbro's strong influence in the entertainment sector and further monetizing its intellectual property.
- Stock Performance: Hasbro shares rose 1.43% to $96.01 on Wednesday, reaching a new 52-week high, indicating positive market reactions to its new strategies and product lines, suggesting potential for future growth.
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