Should I Buy HAS? HAS 2026 Analysis

Should You Buy Hasbro Inc (HAS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

93.840

1 Day change

-1.67%

52 Week Range

97.410

Analysis Updated At

2026/02/04

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Not a good buy right now: momentum is strong but overbought (RSI_6 ~86) and price is sitting near/above key resistance, which skews near-term risk toward a pullback.
Near-term odds in the provided pattern study lean bearish (next day/week/month expected drift negative), which conflicts with chasing strength at current levels.
Earnings catalyst ahead (QDEC 2025 on 2026-02-10 pre-market) raises gap risk; with no proprietary “strong buy” signal today, the setup isn’t ideal for an impatient entry.
Options positioning is bullish (low put/call ratios), but implied volatility is elevated, implying the market is pricing a bigger move and making entries less forgiving.

Intellectia Proprietary Trading Signals

AI Stock Picker: no signal on given stock today.
SwingMax: No signal on given stock recently.

Technical Analysis

Trend: Bullish structure with SMA_5 > SMA_20 > SMA_200, confirming an established uptrend.
Momentum: MACD histogram +0.645 and expanding, supportive of continued upside momentum.
Overbought risk: RSI_6 = 86.435 indicates stretched conditions; odds of a short-term mean reversion are elevated.
Levels:
- Pivot: 92.146 (first meaningful support zone)
- Resistance: R1 95.778 (recently exceeded), next R2 98.023 (near-term upside cap)
- Support: S1 88.513 (deeper pullback level)
Practical read: technically strong, but entry quality is poor at this overbought level unless you’re comfortable buying into resistance.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Sentiment: Put/call ratios are low (OI 0.34; volume 0.23) → options market skew is bullish.
Volatility: 30D IV ~40.99% vs historical vol ~24.84% → options are pricing elevated move risk; this often accompanies event-driven periods (earnings proximity).
Activity: Today’s options volume 323 is light vs 5D/10D averages, but today vs avg volume (30D) ~60.83 and today vs OI avg ~82.49 suggest participation is not extreme.
Takeaway: bullish skew, but high IV reduces the attractiveness of initiating new long exposure right before earnings.

Technical Summary

Sell

Buy

Positive Catalysts

- Licensing tailwinds: partnerships announced for Voltron (Amazon MGM) and Street Fighter (Legendary) merchandise, expanding future product/royalty opportunities.
- Analyst support improving: multiple price target raises and continued Buy/Overweight ratings.
- Prior quarter growth (2025/Q3): revenue and EPS both grew YoY, supporting the “fundamentals stabilizing” narrative.

Neutral/Negative Catalysts

- Near-term technical stretch: overbought RSI and proximity to R2 (~98.02) increase pullback risk.
- Event risk: earnings on 2026-02-10 pre-market; elevated IV suggests market expects a meaningful move.
- Statistical/quant trend provided: projected drift -1.45% (1D), -3.97% (1W), -4.79% (1M).
- Trading flows: hedge funds/insiders noted as Neutral, offering no supportive accumulation signal.
- No supportive “must-buy-today” proprietary signals (AI Stock Picker/SwingMax both inactive).

Financial Performance

Latest reported quarter: 2025/Q3
Revenue: $1.3875B, +8.29% YoY (top-line growth positive).
Net income: $233.2M, +4.48% YoY (profit up, but slower than revenue).
EPS: $1.64, +3.14% YoY (modest per-share growth).
Gross margin: 60.13%, -1.15% YoY (margin compression is the key blemish).
Overall: growth is positive, but margin trend bears watching into the upcoming QDEC 2025 print.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend: analysts have been raising price targets while maintaining bullish stances.
Key updates:
- 2026-02-02 Morgan Stanley: PT raised to $103 (from $94), Overweight; sees risk/reward more favorably skewed, expects potential positive revisions.
- 2026-01-07 UBS: PT raised to $99 (from $89), Buy.
- 2025-11-10 Seaport: Initiated Buy, PT $100; highlights Magic: The Gathering durability and profitable growth potential.
Wall Street “pros” view: licensing pipeline + brand portfolio + perceived upside to estimates.
Wall Street “cons” view: valuation noted as relatively expensive vs toy peers; execution/earnings delivery risk remains the swing factor.

9 Analyst Rating

Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90 USD and a high forecast of 100 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

7 Buy

1 Hold

1 Sell

Moderate Buy

Current: 95.430

Low

Averages

95.71

High

100

Current: 95.430

Low

Averages

95.71

High

100

Roth Capital

Buy

maintain

$95 -> $105

AI Analysis

2026-02-04

New

Reason

Roth Capital

Price Target

$95 -> $105

AI Analysis

2026-02-04

New

maintain

Buy

Reason

Roth Capital raised the firm's price target on Hasbro to $105 from $95 and keeps a Buy rating on the shares. The company's Play To Win strategy gained meaningful traction in 2025 and should continue in 2026, while the management makes progress on its $1B gross cost saving plan, the analyst tells investors in a research note.

Morgan Stanley

Overweight

maintain

$94 -> $103

2026-02-02

Reason

Morgan Stanley

Price Target

$94 -> $103

2026-02-02

maintain

Overweight

Reason

Morgan Stanley raised the firm's price target on Hasbro (HAS) to $103 from $94 and keeps an Overweight rating on the shares. Heading into Q4 earnings, the firm views the risk/reward as "more favorably skewed" for Hasbro relative to Mattel (MAT), the analyst tells investors in a preview for the pair of toymakers. While expectations for Hasbro are higher and the range of potential near-term outcomes appears narrower, the firm has greater confidence in positive revisions on the print and does not view the valuation as "overly demanding," the analyst added.

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HAS Should I Buy

HAS Should I Buy

Should You Buy Hasbro Inc (HAS) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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