Starboard Nominees to Take Majority on Tripadvisor Board
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy TRIP?
Source: seekingalpha
- Board Change Proposal: Activist investor Starboard Value LP plans to nominate a slate of directors to secure a majority on Tripadvisor's board at the upcoming annual meeting, aiming to drive strategic changes, including exploring the potential sale of the company.
- Stock Price Surge: Following Starboard's announcement, Tripadvisor's shares rose over 11% in afternoon trading on Tuesday, reflecting market optimism regarding the proposed board changes, which could enhance investor confidence and improve corporate governance.
- Management Confidence Issues: Starboard expressed frustration in a public letter regarding Tripadvisor's management and board, noting that under CEO Matt Goldberg, the stock has lost nearly half its value, indicating a failure to act swiftly to unlock shareholder value.
- AI Development Lag: Starboard criticized Tripadvisor for its slow adoption of AI technology, despite being a frequently cited website in AI models, emphasizing that the company is squandering its competitive advantage in a rapidly innovating environment and calling for a more urgent management approach to drive necessary changes.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy TRIP?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on TRIP
Wall Street analysts forecast TRIP stock price to rise
10 Analyst Rating
1 Buy
6 Hold
3 Sell
Hold
Current: 9.610
Low
12.50
Averages
16.17
High
20.00
Current: 9.610
Low
12.50
Averages
16.17
High
20.00
About TRIP
Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

- Board Discussions: Members of CO's board and management team have engaged in multiple discussions with the Starboard to gather their insights.
- Listening to Views: The primary focus of these discussions has been to listen to the views of the Starboard.
See More
- World's Best Beach: Isla Pasion in Mexico is crowned the best beach globally for 2026, celebrated for its unique private island experience and crystal-clear waters, attracting numerous snorkeling and marine life enthusiasts, thereby enhancing the region's tourism appeal.
- Top U.S. Beach: La Jolla Cove in California claims the title of the best beach in the U.S., recognized for its rich marine biodiversity and year-round accessibility, making it an ideal spot for visitors to observe sea lions and migrating gray whales, significantly boosting local tourism.
- Unique Beach Category: Tripadvisor introduces a new 'One of a Kind' beach category, with South Africa's Boulders Beach highlighted for its endangered African penguins, showcasing a shift in tourism towards ecological preservation and unique experiences.
- Selection Methodology: The 2026 Best Beaches awards are based on traveler reviews from November 2024 to December 2025, reflecting genuine feedback on beach quality and experiences, further solidifying Tripadvisor's authority as a travel guidance platform.
See More
- Board Change Proposal: Activist investor Starboard Value LP plans to nominate a slate of directors to secure a majority on Tripadvisor's board at the upcoming annual meeting, aiming to drive strategic changes, including exploring the potential sale of the company.
- Stock Price Surge: Following Starboard's announcement, Tripadvisor's shares rose over 11% in afternoon trading on Tuesday, reflecting market optimism regarding the proposed board changes, which could enhance investor confidence and improve corporate governance.
- Management Confidence Issues: Starboard expressed frustration in a public letter regarding Tripadvisor's management and board, noting that under CEO Matt Goldberg, the stock has lost nearly half its value, indicating a failure to act swiftly to unlock shareholder value.
- AI Development Lag: Starboard criticized Tripadvisor for its slow adoption of AI technology, despite being a frequently cited website in AI models, emphasizing that the company is squandering its competitive advantage in a rapidly innovating environment and calling for a more urgent management approach to drive necessary changes.
See More
- Shareholder Nomination Plan: Starboard intends to nominate a highly-qualified slate of directors to represent a majority of Tripadvisor's Board, aiming to drive governance changes to enhance shareholder value.
- Response to Shareholder Letter: Tripadvisor's management stated its focus on pursuing various avenues to drive shareholder value, with shares rising 6.5% following the response, indicating positive market sentiment towards potential governance changes.
- Stake and Demands: Holding over 9% of Tripadvisor, Starboard highlighted the company's prolonged underperformance and called for a comprehensive process to maximize value, asserting that if the Board fails to act decisively, significant changes are necessary.
- Market Sentiment Analysis: While retail sentiment around Tripadvisor remains neutral, the stock has surged 42% over the past year, reflecting market recognition of the company's growth potential.
See More
- General Mills Outlook Downgrade: General Mills has lowered its 2026 organic net sales forecast to a decline of 1.5% to 2%, with operating profit and adjusted EPS expected to fall by 16% to 20%, resulting in a 7% drop in shares, indicating market concerns about future growth.
- Southwest Airlines Stock Surge: Shares of Southwest Airlines rose over 6% after UBS upgraded its rating to buy, with analysts highlighting new initiatives like extra legroom and assigned seating that could attract more travelers, showcasing the company's proactive transformation in a competitive airline market.
- ZIM Integrated Shipping Services Surge: ZIM's shares surged 30% following the announcement that German-based Hapag-Lloyd will acquire ZIM for $4.2 billion, financed through cash and external funding, marking a significant consolidation in the shipping industry.
- Labcorp's Mixed Results: Labcorp reported a fourth-quarter EPS of $4.07, exceeding the $3.94 expected by analysts, yet shares fell over 3% due to concerns regarding the pace of organic revenue growth despite a positive earnings forecast.
See More
- Director Nomination Update: Tripadvisor announced that Starboard Value intends to nominate director candidates at the 2026 Annual Meeting, reflecting investor concerns over corporate governance that could impact future decisions and shareholder value.
- Management Engagement: Tripadvisor's Board and management team are actively engaging with Starboard to listen to their views and enhance shareholder value, indicating the company's openness to external suggestions.
- Strategic Restructuring: In November 2025, Tripadvisor realigned its operating model to focus on its leadership in Experiences and initiated a significant cost reduction program to simplify its legacy business, aiming to improve overall operational efficiency.
- Asset Monetization Exploration: On February 12, 2026, Tripadvisor announced a process to explore the monetization of TheFork, demonstrating the company's proactive measures in optimizing its portfolio and enhancing shareholder returns.
See More





