Similarweb's Fall 2025 Updates Focus on Data-Driven AI to Enhance Business Competitiveness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 20 2025
0mins
Should l Buy SMWB?
Source: Newsfilter
Generative AI Enhancements: Similarweb has expanded its Generative AI capabilities, allowing businesses to track and benchmark their brand performance in AI-generated responses, enhancing their visibility in AI search and chatbot answers.
New Features and Tools: The Fall 2025 update introduces advanced tools such as Gen AI Brand Visibility reports, AI Prospecting, and AI Outreach, which help businesses analyze traffic, automate sales processes, and improve their competitive strategies.
AI-Driven Insights: The update includes features for App Intelligence and Shopper Intelligence, enabling users to analyze app reviews, track sales on platforms like Amazon, and gain insights into consumer behavior and pricing strategies.
Customer Feedback: Users, like Piotr Szpakiewicz from Displate, have praised the new GenAI Intelligence tools for providing valuable insights into brand visibility and competitive benchmarking in AI platforms.
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Analyst Views on SMWB
Wall Street analysts forecast SMWB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SMWB is 12.50 USD with a low forecast of 10.00 USD and a high forecast of 14.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Analyst Rating
5 Buy
0 Hold
0 Sell
Strong Buy
Current: 4.390
Low
10.00
Averages
12.50
High
14.00
Current: 4.390
Low
10.00
Averages
12.50
High
14.00
About SMWB
Similarweb Ltd is an Israel-based company, engaged primarily in the software sector. The Company is a global software development and data aggregation company that specializes in Web analytics, Web traffic, and digital world. The Company provides an online platform for digital intelligence, delivering a trusted, comprehensive and detailed view of the digital traffic. The platform collect, analyze and share the information with their clients to enable customers to be competitive in their markets. It presents estimated statistics of websites and mobile applications. The Company analyzes over 100 million websites and 8 million apps, offering a comprehensive view of digital traffic and market trends.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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