Salesloft's Drift App Data Breach Affects Google Gmail Users
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 29 2025
0mins
Should l Buy GOOG?
Source: TipRanks
Cybersecurity Breach Overview
Incident Details: A significant breach involving Salesloft’s Drift app has led to a global cybersecurity crisis, impacting major companies including Google. Approximately 2.5 million Gmail users may have been affected by this breach, which enabled hackers to send convincing scam messages to users.
Method of Attack: The breach was initiated when hackers exploited Salesloft’s integration with Google’s systems. They used social engineering tactics to manipulate a Google employee into authorizing a malicious app, allowing access to sensitive data related to Google’s small and medium-sized business customers.
Data Compromised
Types of Data Accessed: While passwords were not compromised, attackers gained access to contact names, business details, internal notes, and metadata associated with Gmail communications. This information is now being utilized to craft deceptive emails and security alerts.
Impact on Users: Victims are being targeted with requests to reset passwords or approve login codes, which could grant attackers full access to their Gmail accounts.
Response from Google
- Official Confirmation: Google has acknowledged the breach and issued a global alert, advising users to change their passwords, enable two-factor authentication (2FA), and refrain from clicking on links from unknown sources.
Ongoing Threats
Involvement of ShinyHunters: The ShinyHunters hacking group has been actively stealing data from Salesforce customers since early 2025, employing social engineering tactics to deceive employees into installing fake applications that bypass security measures.
Targeted Companies: In addition to Google, other notable brands affected by this campaign include Louis Vuitton, Christian Dior, Chanel, Adidas, Workday, Qantas, and Allianz Life.
Market Implications
- Salesforce Stock Performance: Salesforce (CRM) has received a Moderate Buy consensus rating, with 28 Buys, 10 Holds, and one Sell in the past three months. The current stock price is $342.18, with an average price target suggesting a potential upside of 35.02%.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOG is 336.08 USD with a low forecast of 255.00 USD and a high forecast of 400.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 331.330
Low
255.00
Averages
336.08
High
400.00
Current: 331.330
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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