Pierre & Vacances-Center Parcs - First Quarter 2024/2025 Revenue
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 23 2025
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Should l Buy VAC?
Source: Businesswire
Financial Performance: Pierre & Vacances - Center Parcs reported a revenue of €372.5 million for Q1 2024/2025, showing a 1.1% increase compared to the same period last year, driven by growth in tourism businesses and higher average letting rates.
Customer Satisfaction and Market Trends: The Group experienced an increase in customer satisfaction across all brands, while also noting shifts in consumer behavior towards local and responsible tourism amidst an uncertain economic environment.
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Analyst Views on VAC
Wall Street analysts forecast VAC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for VAC is 57.24 USD with a low forecast of 37.00 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
4 Buy
3 Hold
2 Sell
Hold
Current: 54.800
Low
37.00
Averages
57.24
High
70.00
Current: 54.800
Low
37.00
Averages
57.24
High
70.00
About VAC
Marriott Vacations Worldwide Corporation is a global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. Its segments include Vacation Ownership, and Exchange & Third-Party Management. Vacation Ownership segment includes a portfolio of resorts. It is a worldwide developer, marketer, seller and manager of vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, and Hyatt Vacation Club brands. It is a worldwide developer, marketer and seller of vacation ownership and related products under The Ritz-Carlton Club brand. Exchange & Third-Party Management segment includes an exchange network and membership programs, as well as the provision of management services to other resorts and lodging properties. These services are provided through its Interval International and Aqua-Aston businesses.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Revenue Growth: In 2025, ultra-luxury hotels saw a 10.6% increase in revenue per available room, more than triple the overall hotel industry's growth rate, indicating robust demand and profitability in the high-end market.
- Record Room Rates: Average daily room rates reached $1,245, and despite rising prices, occupancy rates also increased, reflecting affluent travelers' sustained demand for premium amenities and wellness offerings.
- Market Strategy Shift: Hotel operators are increasingly targeting wealthier clientele; while the luxury goods market has softened, high-income consumers continue to travel, boosting the performance of luxury hotels.
- Risks and Opportunities: Although confidence has grown among younger high-net-worth travelers, the high pricing strategy carries risks, as service missteps could test even wealthy customers' willingness to pay, necessitating careful management by operators.
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- Meeting Date and Location: The Combined General Meeting of Pierre et Vacances is scheduled for February 12, 2026, at 2:30 PM at Handilab in Saint-Denis, allowing shareholders to participate in key decisions.
- Notice Publication: The notice of the meeting and agenda was published on January 7, 2026, in the Bulletin des Annonces Légales Obligatoires, ensuring shareholders receive timely information for participation.
- Participation and Voting Details: Details regarding participation and voting will be outlined in the notice published on January 28, 2026, ensuring shareholders are informed of their rights and obligations.
- Document Request Rights: Shareholders may request relevant documents up to five days before the meeting, ensuring all shareholders have access to necessary information for informed decision-making.
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- Revenue Growth: In Q1 2025/2026, Pierre & Vacances-Center Parcs reported total revenue of €387.3 million, a nearly 7% increase from €372.5 million in the previous year, demonstrating the company's strong performance in the tourism market and effective demand capture.
- Customer Satisfaction Improvement: Customer satisfaction rates increased across all brands, with an occupancy rate nearing 70% for the quarter and exceeding 84% at mountain destinations, reflecting a strong start to the winter season and enhancing brand competitiveness.
- New Loyalty Program: Center Parcs launched its new loyalty program, Friends, in December 2025, attracting 1.9 million members within a month, aimed at enhancing customer experience and loyalty to drive repeat stays, thereby increasing customer retention and market share.
- Strategic Partnership Expansion: On January 5, 2026, maeva acquired the Camping Paradis and Ushuaïa Villages franchises, positioning itself as the leading outdoor accommodation franchisor in France, further solidifying its leadership in the outdoor accommodation market.
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- Shareholder Voting Rights Data: As of December 31, 2025, Pierre & Vacances reported a total of 461,988,258 ordinary shares, with both theoretical and actual voting rights at 461,884,716, indicating stability in the company's shareholder structure.
- Preferred Shares Status: The report highlights that 1,130 preferred shares are excluded from trading and do not carry voting rights, which underscores the company's transparency and compliance in shareholder voting rights.
- Capital Structure: Pierre & Vacances has a share capital of €4,619,875.36, reflecting a robust strategy in capital management aimed at enhancing investor confidence.
- Compliance Information: The company’s registration number 316 580 869 confirms its legal operation in Paris, ensuring compliance and transparency in the market.
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- Timeshare Owners Seeking Escape: Timeshare owners, like other vacationers, are eager to distance themselves from the industry's negative reputation.
- Industry Revival: A revival in the timeshare industry is providing owners with new opportunities to enjoy their vacations without the associated stigma.
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