Oppenheimer Upgrades Roku to Outperform, Citing Multiple Catalysts
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2d ago
0mins
Should l Buy ROKU?
Source: seekingalpha
- Rating Upgrade: Oppenheimer has upgraded Roku's investment rating from 'perform' to 'outperform', citing multiple catalysts and attractive valuation that are expected to drive stock price appreciation.
- Partnership Outlook: The research firm believes that Roku's partnership with Amazon is poised to significantly increase ad spending by 2026, further enhancing the company's revenue growth trajectory.
- Olympics Impact: Google Trends data indicates strong viewership for the Winter Olympics, which Oppenheimer estimates could conservatively contribute 400 basis points to Roku's Q1 Platform revenue, highlighting substantial market potential.
- Revenue Forecast: Oppenheimer projects Roku's core Platform revenue to grow by 17% and 16% in FY26 and FY27 respectively, exceeding previous expectations of 15% and 16%, reflecting the company's robust growth prospects.
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Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is 123.10 USD with a low forecast of 100.00 USD and a high forecast of 145.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 86.050
Low
100.00
Averages
123.10
High
145.00
Current: 86.050
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Analyst Rating Changes: Top Wall Street analysts have adjusted their outlook on ROKU stock, reflecting varying market perceptions that could influence investor decisions and market sentiment.
- Overview of Ratings Update: While specific upgrades or downgrades are not detailed, such changes in analyst ratings typically have a direct impact on stock prices, prompting investors to stay alert for further developments.
- Expected Market Reaction: The adjustments in analyst ratings may lead to short-term volatility in ROKU stock, and investors should consider the significance of these changes in their investment strategies to make informed decisions.
- Source Information: This rating change information is provided by Benzinga, highlighting the critical role analysts play in the market and their potential impact on investor decision-making.
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- Rating Upgrade: Oppenheimer has upgraded Roku's investment rating from 'perform' to 'outperform', citing multiple catalysts and attractive valuation that are expected to drive stock price appreciation.
- Partnership Outlook: The research firm believes that Roku's partnership with Amazon is poised to significantly increase ad spending by 2026, further enhancing the company's revenue growth trajectory.
- Olympics Impact: Google Trends data indicates strong viewership for the Winter Olympics, which Oppenheimer estimates could conservatively contribute 400 basis points to Roku's Q1 Platform revenue, highlighting substantial market potential.
- Revenue Forecast: Oppenheimer projects Roku's core Platform revenue to grow by 17% and 16% in FY26 and FY27 respectively, exceeding previous expectations of 15% and 16%, reflecting the company's robust growth prospects.
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- Investment Account Growth: The number of investment accounts at Robinhood is steadily improving, and despite a forward P/E ratio of 38.7 suggesting potential volatility, its brand power and expanding service portfolio are likely to support long-term performance.
- Roku's Market Leadership: Roku leads the connected TV market, boasting over 90 million households and supporting tens of billions of viewing hours annually, with streaming accounting for 47.5% of total TV viewing time in the U.S., indicating a strong growth trajectory for advertising revenue.
- Advertising Tool Innovations: Roku has launched new advertising tools, including a self-serve ads platform introduced in 2024, and is implementing AI-based initiatives to facilitate ad creation, enhancing its competitive edge and positioning for robust growth over the next decade.
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