Krispy Kreme Launches Winter Seasonal Doughnut Collection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Should l Buy DNUT?
Available beginning Tuesday, Jan. 6 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme's Winter Seasonal Collection features four all-new indulgent, cozy favors that give guests more ways to dozen: Caramel Dulce Doughnut - an Original Glazed doughnut dipped in caramel icing with a salted caramel dulce drizzle. Chocolate Truffle Doughnut - an unglazed doughnut filled with chocolate truffle flavored Kreme, dipped in chocolate icing, piped with chocolate icing drizzles and topped with chocolate chips. Raspberry Cheesecake Doughnut - an unglazed doughnut dipped in raspberry-flavored icing and graham crunch, topped with cheesecake flavored buttercreme. Cinnamon Sugar Cake Doughnut - an Original Glazed cinnamon old fashioned cake doughnut.
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Analyst Views on DNUT
Wall Street analysts forecast DNUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DNUT is 4.50 USD with a low forecast of 3.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.140
Low
3.00
Averages
4.50
High
6.00
Current: 3.140
Low
3.00
Averages
4.50
High
6.00
About DNUT
Krispy Kreme, Inc. and its subsidiaries operate through its omni-channel business model to produce doughnuts and deliver fresh doughnut experiences for Doughnut Shops, Delivered Fresh Daily (DFD) Doors, and digital channels, expanding consumer access to the Krispy Kreme brand. The Company operates through three segments: U.S., International and Market Development. The U.S. segment includes all Krispy Kreme Company-owned operations in the U.S. The International segment includes all Krispy Kreme Company-owned operations in the U.K., Ireland, Australia, New Zealand, Mexico, Canada, and Japan. The Market Development segment includes franchise operations across the globe. It operates in more than 40 countries through its network of fresh doughnut shops, partnerships with retailers, and a rapidly growing digital business with more than 17,500 fresh points of access.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Promotional Offer: From Friday to Sunday, customers can purchase any dozen and get an Original Glazed® dozen for just $2, with a purchase limit of two in-store and drive-thru, and one online using promo code SCORE.
- Product Features: The Football Doughnut is an unglazed shell filled with smooth Kreme™, dipped in chocolate icing, and finished with white icing football laces, while the Goal Post Doughnut is an Original Glazed® doughnut topped with green icing and festive nonpareil sprinkles, enhancing the festive spirit.
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- Marketing Campaign: Customers can purchase the doughnuts via the Krispy Kreme app and website, while the brand encourages social media sharing of doughnut photos to increase visibility and enhance customer engagement, thereby boosting loyalty.
- Special Giveaway: On February 14, Krispy Kreme will surprise 12 fans with two dozen free doughnuts, aiming to enhance customer participation and brand affinity, which could drive sales further.
- Global Expansion: Operating in over 40 countries, Krispy Kreme showcases strong market competitiveness with its iconic Original Glazed doughnut and rapidly growing digital business, committed to enhancing consumer lives through delightful products.
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- Brand Story Promotion: Krispy Kreme's Chief Brand and Product Officer, Alison Holder, highlighted the unique circumstances surrounding Dallas's birth, using this opportunity to enhance brand storytelling and improve brand image.
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- Food Price Increases: Food prices rose 3.1% year-over-year in December, with dining out prices up 4.1% and at-home food prices up 2.4%, directly impacting consumer spending and corporate profits.
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- Big Game Dozen: Krispy Kreme's new Big Game Dozen includes six Football Doughnuts, two Goal Post Doughnuts, and four iconic Original Glazed® Doughnuts, designed to delight football fans during game day gatherings.
- Promotional Offer: From Friday to Sunday, customers can purchase any dozen and get an Original Glazed® dozen for just $2, with a purchase limit of two in-store and drive-thru, and one online using promo code SCORE.
- Product Features: The Football Doughnut is an unglazed shell filled with smooth Kreme™, dipped in chocolate icing, and finished with white icing football laces, while the Goal Post Doughnut is an Original Glazed® doughnut topped with green icing and festive nonpareil sprinkles, enhancing the festive spirit.
- Purchase Channels: The Big Game Dozen is available for pre-order through Krispy Kreme's app and website, and can also be purchased in-store, catering to various consumer preferences.
See More
Krispy Kreme Launches Valentine's Day Doughnut Collection
- Valentine's Day Launch: Krispy Kreme introduces four new heart-shaped doughnuts on February 3, including flavors like chocolate, Cookies & Kreme, strawberry, and classic glazed, aimed at fostering emotional connections through sharing love.
- Marketing Campaign: Customers can purchase the doughnuts via the Krispy Kreme app and website, while the brand encourages social media sharing of doughnut photos to increase visibility and enhance customer engagement, thereby boosting loyalty.
- Special Giveaway: On February 14, Krispy Kreme will surprise 12 fans with two dozen free doughnuts, aiming to enhance customer participation and brand affinity, which could drive sales further.
- Global Expansion: Operating in over 40 countries, Krispy Kreme showcases strong market competitiveness with its iconic Original Glazed doughnut and rapidly growing digital business, committed to enhancing consumer lives through delightful products.
See More
Retail Investor Influence Proves Resilient and Expanding
- Increased Retail Participation: According to BlackRock, individual investor participation in U.S. equities has risen to nearly 20% of daily trading volume, a significant increase from low single digits pre-pandemic, highlighting the growing importance of retail investors in the market.
- Record Inflows: JPMorgan reports that retail inflows surged nearly 60% in 2025 compared to the previous year, exceeding the previous peak set in 2021 by 17%, indicating sustained activity and influence of retail investors in the market.
- Changing Market Dynamics: The collective actions of retail investors have prompted hedge funds to adjust strategies by reducing short positions and investing in tools that track retail sentiment, reflecting a widespread recognition of retail's market impact.
- Wealth Transfer Trend: An estimated $120 trillion will be inherited by millennials and Gen Z over the next 20 years, suggesting that retail participation could expand significantly, driving profound changes in market structure.
See More
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- Free Delivery Celebration: Krispy Kreme is offering free delivery on all orders made through its website and app on Wednesday and Thursday to celebrate Baby Dallas's first birthday, aiming to attract more customers to participate in this special event.
- New Winter Collection Launch: The celebration coincides with the introduction of a new Winter Seasonal Collection featuring various new flavors, designed to enhance consumer purchasing experiences and increase market share through a diverse product lineup.
- Brand Story Promotion: Krispy Kreme's Chief Brand and Product Officer, Alison Holder, highlighted the unique circumstances surrounding Dallas's birth, using this opportunity to enhance brand storytelling and improve brand image.
- Global Business Expansion: Krispy Kreme operates in over 40 countries, leveraging a unique network of stores and rapidly growing digital business to further solidify its leadership position in the sweet treat market.
See More
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Service Disruption: Verizon Communications experienced a significant outage that affected millions of customers' ability to text or call for several hours on Wednesday.
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See More
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- Food Price Increases: Food prices rose 3.1% year-over-year in December, with dining out prices up 4.1% and at-home food prices up 2.4%, directly impacting consumer spending and corporate profits.
- Beef Price Surge: Beef prices soared, with uncooked ground beef up 15.5%, roasts up 17.5%, and steaks up 17.8%, reflecting a combination of supply shortages and strong demand, with this trend expected to last for several years.
- Coffee Price Rise: Coffee prices increased by 19.8% year-over-year in December, and despite tariff relief in November, it remains unclear when retail prices will decline, potentially affecting the profitability of several coffee chain companies.
See More
