JFrog Director Yossi Sela Sells 25,000 Shares for $1.75 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 10 2026
0mins
Should l Buy FROG?
Source: NASDAQ.COM
- Share Reduction: JFrog Director Yossi Sela sold 25,000 shares on December 10, 2025, for $1.75 million, representing 16.22% of his direct holdings, indicating his strong confidence in the company’s future as he retains nearly 84% of his shares.
- Market Performance: The sale was executed at $70 per share, while the market close on the transaction date was $68.98, reflecting Sela's strategy to cash in at a high point and indicating JFrog's stock has returned to IPO levels after significant fluctuations.
- Holding Background: Serving on JFrog's board since 2012, Sela has witnessed the company's stock price volatility since its IPO, starting at $44, peaking at $95, and dropping to $16 mid-2022, showcasing his long-term confidence in the company's growth.
- Industry Position: JFrog holds a significant position in the DevOps software market, providing essential tools for automating and securing software delivery, and Sela's sale does not detract from the company's ongoing revenue growth strategy among enterprise clients.
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Analyst Views on FROG
Wall Street analysts forecast FROG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FROG is 72.22 USD with a low forecast of 64.00 USD and a high forecast of 83.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
17 Buy
2 Hold
0 Sell
Strong Buy
Current: 47.650
Low
64.00
Averages
72.22
High
83.00
Current: 47.650
Low
64.00
Averages
72.22
High
83.00
About FROG
JFrog Ltd. provides an end-to-end, hybrid, universal Software Supply Chain Platform. The Company’s solutions include The JFrog Artifactory, JFrog Curation, JFrog Xray (Security Essentials), JFrog Advanced Security, JFrog Runtime Security, JFrog Distribution, JFrog Connect, and JFrog ML. JFrog Artifactory supports all software package technologies and can be seamlessly deployed across public clouds, multi-cloud, on-premises, private cloud, and hybrid environments. JFrog Curation understands package metadata, allowing companies to build policies around the entry or blocking of software packages into a company’s repositories based on multiple factors such as age, version number, security risk, release timelines, target environments, and more. JFrog Distribution provides reliable, scalable, and secure software package distribution with enterprise-grade performance. JFrog Xray continuously scans JFrog Artifactory to secure all software packages stored in it.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
JFrog Director Yossi Sela Sells 25,000 Shares for $1.75 Million
- Share Reduction: JFrog Director Yossi Sela sold 25,000 shares on December 10, 2025, for $1.75 million, representing 16.22% of his direct holdings, indicating his strong confidence in the company’s future as he retains nearly 84% of his shares.
- Market Performance: The sale was executed at $70 per share, while the market close on the transaction date was $68.98, reflecting Sela's strategy to cash in at a high point and indicating JFrog's stock has returned to IPO levels after significant fluctuations.
- Holding Background: Serving on JFrog's board since 2012, Sela has witnessed the company's stock price volatility since its IPO, starting at $44, peaking at $95, and dropping to $16 mid-2022, showcasing his long-term confidence in the company's growth.
- Industry Position: JFrog holds a significant position in the DevOps software market, providing essential tools for automating and securing software delivery, and Sela's sale does not detract from the company's ongoing revenue growth strategy among enterprise clients.
See More
JFrog Director Sells 25,000 Shares for $1.75 Million
- Share Sale: JFrog Director Yossi Sela sold 25,000 shares at $70 each on December 10, 2025, totaling $1.75 million, indicating confidence in the company's current stock price.
- Ownership Change: Post-transaction, Sela retains 129,165 shares, representing 22.9% of his holdings, which shows his bullish outlook on JFrog despite the sale impacting 16.22% of his stake.
- Market Performance: The transaction occurred as JFrog's stock surged 126.83% over the past year, coinciding with the stock reaching a five-year high, reflecting strong demand for its DevOps solutions.
- Investor Confidence: Having served on the board since 2012 and witnessing the stock's volatility post-IPO, Sela's sale at $70 per share may represent a strategy to realize long-awaited returns, further bolstering market confidence in JFrog's future growth.
See More
D.A. Davidson Sees 50% Upside for Commvault and Other Software Stocks
- Market Recovery Signals: D.A. Davidson analyst Gil Luria notes that as companies overcome fears of AI, market capital is beginning to flow back, which is expected to drive a recovery in the software industry, particularly for infrastructure-related firms.
- Commvault's Optimistic Outlook: Luria predicts that Commvault (CVLT) will see over 50% upside by 2026, with a price target of $220, primarily driven by sustained market momentum and a rebound in margins.
- Other Stocks to Watch: Recommended stocks include Manhattan Associates (MANH), boasting an ROIC over 100% with a price target of $250, and Zeta Global (ZETA), benefiting from the replacement of legacy marketing tech, with a target of $29.
- Shift to Consumption-Based Pricing: Truist Securities' Terry Tillman highlights that as AI adoption increases, the software industry is transitioning to consumption-based pricing, benefiting vendors that can demonstrate daily ROI, with ServiceNow (NOW) having a price target of $781.
See More
Shannon River Fund Increases JFrog Holdings by 647,140 Shares Worth $31.38 Million
- Increased Holdings: Shannon River Fund Management added 647,140 shares of JFrog in Q3, increasing its position value by approximately $31.38 million, indicating confidence in the company's future growth prospects.
- Total Position Value: As of September 30, the fund held 863,924 shares of JFrog valued at $40.89 million, highlighting its growing significance within the fund's portfolio.
- Market Performance: JFrog shares are priced at $66.81, reflecting a 119% increase over the past year, significantly outperforming the S&P 500's 15% rise during the same period, showcasing market recognition of its business model.
- Financial Health: In Q3, JFrog reported $136.9 million in revenue, a 26% year-over-year increase, with cloud revenue surging by 50%, demonstrating strong performance in the software development lifecycle solutions sector.
See More
Shannon River Increases JFrog Stake by 647,140 Shares, Investing $31.38 Million
- Increased Holdings: Shannon River Fund Management boosted its stake in JFrog Ltd. by 647,140 shares during Q3, investing $31.38 million, which raised its total holdings to 863,924 shares valued at $40.89 million, indicating strong confidence in the company's future growth.
- Asset Allocation: This purchase elevates JFrog to 6.58% of the fund's 13F AUM, although it remains outside the top five holdings, suggesting a long-term bullish outlook on the company's performance.
- Strong Performance: JFrog reported $136.9 million in revenue for the latest quarter, a 26% year-over-year increase, with cloud revenue surging by 50%, highlighting its robust position in the rapidly growing cloud market.
- Customer Growth: The number of customers spending over $1 million annually on JFrog's services rose to 71, with a net dollar retention rate of 118%, reflecting the platform's widespread acceptance and potential for sustained growth.
See More
Security Technology Update: Analyst Perspectives from 12 Firms Before the 'Quiet Period'
Analyst Ratings and Price Targets: Needham analysts provided ratings and price targets for various companies, including a "Buy" for Backblaze, Cellebrite, Datadog, JFrog, N-Able, Tenable, and Varonis, while Fortinet and Check Point received "Hold" ratings.
Company Performance Insights: Key takeaways from the meetings highlighted that Backblaze is in phase 2 of its market transformation, Cellebrite expects growth to reaccelerate in 2026, and Fortinet aims to boost service revenue growth in the latter half of 2026.
Stock Price Movements: Several stocks saw price increases, including Backblaze (+4.88%) and Datadog (+1.80%), while Fortinet's stock declined slightly by 0.14%.
Future Expectations: Companies like DigitalOcean and Dynatrace are preparing for future growth with new data center capacity and expected net new ARR reacceleration, respectively, while ServiceNow faces challenges with AI and M&A risks.
See More
JFrog Director Yossi Sela Sells 25,000 Shares for $1.75 Million
- Share Reduction: JFrog Director Yossi Sela sold 25,000 shares on December 10, 2025, for $1.75 million, representing 16.22% of his direct holdings, indicating his strong confidence in the company’s future as he retains nearly 84% of his shares.
- Market Performance: The sale was executed at $70 per share, while the market close on the transaction date was $68.98, reflecting Sela's strategy to cash in at a high point and indicating JFrog's stock has returned to IPO levels after significant fluctuations.
- Holding Background: Serving on JFrog's board since 2012, Sela has witnessed the company's stock price volatility since its IPO, starting at $44, peaking at $95, and dropping to $16 mid-2022, showcasing his long-term confidence in the company's growth.
- Industry Position: JFrog holds a significant position in the DevOps software market, providing essential tools for automating and securing software delivery, and Sela's sale does not detract from the company's ongoing revenue growth strategy among enterprise clients.
See More
JFrog Director Sells 25,000 Shares for $1.75 Million
- Share Sale: JFrog Director Yossi Sela sold 25,000 shares at $70 each on December 10, 2025, totaling $1.75 million, indicating confidence in the company's current stock price.
- Ownership Change: Post-transaction, Sela retains 129,165 shares, representing 22.9% of his holdings, which shows his bullish outlook on JFrog despite the sale impacting 16.22% of his stake.
- Market Performance: The transaction occurred as JFrog's stock surged 126.83% over the past year, coinciding with the stock reaching a five-year high, reflecting strong demand for its DevOps solutions.
- Investor Confidence: Having served on the board since 2012 and witnessing the stock's volatility post-IPO, Sela's sale at $70 per share may represent a strategy to realize long-awaited returns, further bolstering market confidence in JFrog's future growth.
See More
D.A. Davidson Sees 50% Upside for Commvault and Other Software Stocks
- Market Recovery Signals: D.A. Davidson analyst Gil Luria notes that as companies overcome fears of AI, market capital is beginning to flow back, which is expected to drive a recovery in the software industry, particularly for infrastructure-related firms.
- Commvault's Optimistic Outlook: Luria predicts that Commvault (CVLT) will see over 50% upside by 2026, with a price target of $220, primarily driven by sustained market momentum and a rebound in margins.
- Other Stocks to Watch: Recommended stocks include Manhattan Associates (MANH), boasting an ROIC over 100% with a price target of $250, and Zeta Global (ZETA), benefiting from the replacement of legacy marketing tech, with a target of $29.
- Shift to Consumption-Based Pricing: Truist Securities' Terry Tillman highlights that as AI adoption increases, the software industry is transitioning to consumption-based pricing, benefiting vendors that can demonstrate daily ROI, with ServiceNow (NOW) having a price target of $781.
See More
Shannon River Fund Increases JFrog Holdings by 647,140 Shares Worth $31.38 Million
- Increased Holdings: Shannon River Fund Management added 647,140 shares of JFrog in Q3, increasing its position value by approximately $31.38 million, indicating confidence in the company's future growth prospects.
- Total Position Value: As of September 30, the fund held 863,924 shares of JFrog valued at $40.89 million, highlighting its growing significance within the fund's portfolio.
- Market Performance: JFrog shares are priced at $66.81, reflecting a 119% increase over the past year, significantly outperforming the S&P 500's 15% rise during the same period, showcasing market recognition of its business model.
- Financial Health: In Q3, JFrog reported $136.9 million in revenue, a 26% year-over-year increase, with cloud revenue surging by 50%, demonstrating strong performance in the software development lifecycle solutions sector.
See More
Shannon River Increases JFrog Stake by 647,140 Shares, Investing $31.38 Million
- Increased Holdings: Shannon River Fund Management boosted its stake in JFrog Ltd. by 647,140 shares during Q3, investing $31.38 million, which raised its total holdings to 863,924 shares valued at $40.89 million, indicating strong confidence in the company's future growth.
- Asset Allocation: This purchase elevates JFrog to 6.58% of the fund's 13F AUM, although it remains outside the top five holdings, suggesting a long-term bullish outlook on the company's performance.
- Strong Performance: JFrog reported $136.9 million in revenue for the latest quarter, a 26% year-over-year increase, with cloud revenue surging by 50%, highlighting its robust position in the rapidly growing cloud market.
- Customer Growth: The number of customers spending over $1 million annually on JFrog's services rose to 71, with a net dollar retention rate of 118%, reflecting the platform's widespread acceptance and potential for sustained growth.
See More
Security Technology Update: Analyst Perspectives from 12 Firms Before the 'Quiet Period'
Analyst Ratings and Price Targets: Needham analysts provided ratings and price targets for various companies, including a "Buy" for Backblaze, Cellebrite, Datadog, JFrog, N-Able, Tenable, and Varonis, while Fortinet and Check Point received "Hold" ratings.
Company Performance Insights: Key takeaways from the meetings highlighted that Backblaze is in phase 2 of its market transformation, Cellebrite expects growth to reaccelerate in 2026, and Fortinet aims to boost service revenue growth in the latter half of 2026.
Stock Price Movements: Several stocks saw price increases, including Backblaze (+4.88%) and Datadog (+1.80%), while Fortinet's stock declined slightly by 0.14%.
Future Expectations: Companies like DigitalOcean and Dynatrace are preparing for future growth with new data center capacity and expected net new ARR reacceleration, respectively, while ServiceNow faces challenges with AI and M&A risks.
See More
