Huya teams up with Kingsoft Shiyou for co-publishing of Goose Goose Duck
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 25 2025
0mins
Should l Buy HUYA?
Strategic Partnership: Huya has formed a partnership with Kingsoft Shiyou to co-publish the mobile version of the social deduction game, Goose Goose Duck, in mainland China.
Promotion and Publishing: As part of the collaboration, Huya will promote and publish the game on major game live streaming platforms and Tencent-owned platforms.
Live Streaming Content: Huya will act as the joint promotion partner for the game's live streaming content across various platforms, including short-form video sites.
Enhanced Exposure Activities: The partnership includes plans for a variety of online and offline activities aimed at increasing the game's visibility, marking Huya's strategic entry into game publishing.
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Analyst Views on HUYA
Wall Street analysts forecast HUYA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for HUYA is 3.50 USD with a low forecast of 3.50 USD and a high forecast of 3.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 4.340
Low
3.50
Averages
3.50
High
3.50
Current: 4.340
Low
3.50
Averages
3.50
High
3.50
About HUYA
HUYA Inc is a holding company principally engaged in the operation of game live streaming platform and the provision of game-related entertainment and services. The Company delivers dynamic live streaming and video content and services spanning games, e-sports, and other interactive entertainment genres. The Company cooperates with e-sports event organizers, game developers and publishers to develop e-sports live streaming. The Company also offers non-game entertainment content, such as talent shows, anime, outdoor activities, live chats, and online theater. The Company's platforms mainly include the mobile apps, websites, and personal computer (PC) clients. The Company mainly operates its businesses in the domestic market.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Performance: HUYA Inc's shares recently rose to $4.66, surpassing the average analyst 12-month target price of $4.40, indicating increased market confidence that may attract more investor interest.
- Analyst Reactions: When a stock reaches an analyst's target price, they may either downgrade their valuation or raise the target, reflecting differing views on fundamental business developments that could impact future stock performance.
- Target Price Distribution: Among analysts covered by Zacks, HUYA's average target price is $4.40, but there is significant variation, with a low target of $3.10 and a high of $6.50, resulting in a standard deviation of $1.326, indicating mixed market sentiment.
- Investor Decision-Making: As the stock price exceeds the target, investors need to reassess HUYA's valuation, considering whether to hold or reduce their positions, reflecting varying expectations about the company's future growth potential.
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- Enhanced Platform Appeal: By supporting both leading and emerging streamers, Huya has created an environment that fosters long-term engagement between streamers and their audiences, which not only increases user retention but also strengthens Huya's competitive edge in the crowded streaming market.
- Robust E-sports Ecosystem: Huya has developed a comprehensive ecosystem that supports content creators through a portfolio of licensed e-sports tournaments and self-produced events, enabling high-quality broadcasts and promoting sustainable growth in its game-related businesses.
- Innovation Driven by Technology: Leveraging AI and other advanced technologies, Huya has expanded into innovative game-related services such as game distribution and advertising, further meeting the evolving needs of gamers and content creators worldwide.
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- Streamer Comeback: Former professional League of Legends player Uzi is set to return to the Huya platform for a special live stream on February 3, highlighting Huya's ongoing success in attracting top-tier e-sports talent and enhancing its competitive edge in the e-sports streaming industry.
- Increased Platform Appeal: Uzi's return not only garners significant fan attention but also underscores Huya's attractiveness as a hub for elite streamers, fostering long-term engagement between streamers and their audiences, thereby increasing user loyalty.
- Robust E-sports Ecosystem: Huya has developed a supportive ecosystem for content creators by offering a comprehensive portfolio of licensed e-sports tournaments and self-produced events, enabling high-quality broadcasts and driving sustainable growth in its game-related businesses.
- Tech-Driven Entertainment Ecosystem: Leveraging AI and other advanced technologies, Huya has expanded into innovative services such as game distribution, in-game item sales, and advertising, effectively meeting the evolving needs of gamers and content creators worldwide.
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- Rapid User Growth: Following its official launch on January 7, 2026, Goose Goose Duck mobile attracted over 5 million new registered users within the first 24 hours, indicating strong market demand and user interest, which further solidifies HUYA's leadership in the gaming entertainment sector.
- Outstanding Market Performance: The game achieved the No. 1 position on both the overall free apps and games charts on the Apple App Store, demonstrating its strong appeal in the Chinese mainland market and is expected to drive increased user engagement and revenue growth for HUYA.
- Content-Driven Marketing: As the co-publisher of the game, HUYA successfully enhanced game visibility and community engagement through content-driven marketing strategies, showcasing its critical role in the gaming ecosystem.
- Strategic Expansion: This successful launch not only reflects HUYA's strategy to expand its game-related services but also lays a solid foundation for future game distribution and operations, strengthening its position in a highly competitive market.
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