RBC Launches GoSmart Investment Platform for Canadians
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Should l Buy RY?
Source: Yahoo Finance
- Innovative Investment Platform: RBC Direct Investing has launched GoSmart, a mobile solution designed to empower new self-directed investors by allowing them to open accounts in minutes and enjoy commission-free trading immediately, significantly lowering the barriers to entry for investing.
- Flexible Investment Options: GoSmart enables users to choose from four commission-free ETFs for recurring investments and offers 50 commission-free trades, catering to diverse investor needs and enhancing customer investment experiences and satisfaction.
- Marketing Campaign Launch: GoSmart was officially unveiled during the 2026 Super Bowl, supported by a multi-channel marketing campaign aimed at attracting new investors, thereby increasing brand visibility and expanding market influence.
- Customer Engagement Opportunity: RBC will host a Reddit AMA on February 11, where CEO Dimitri Busevs will interact directly with investors to answer questions about wealth building and market navigation, fostering customer trust and engagement.
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Analyst Views on RY
Wall Street analysts forecast RY stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for RY is 168.73 USD with a low forecast of 158.37 USD and a high forecast of 177.08 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 168.840
Low
158.37
Averages
168.73
High
177.08
Current: 168.840
Low
158.37
Averages
168.73
High
177.08
About RY
Royal Bank of Canada (RBC) is a global financial institution. Its business includes Personal & Commercial Banking, Wealth Management, Capital Markets, and Insurance. The Personal & Commercial Banking comprises its personal banking operations and certain retail investment businesses in Canada, the Caribbean and the United States, as well as its commercial and corporate banking operations in Canada and the Caribbean. Wealth Management provides a full suite of investment, trust and other wealth management solutions for businesses. Capital Markets provides public and private companies, institutional investors, governments and central banks globally with a range of capital markets products and services across its two main business lines: corporate and investment banking and global markets. Insurance offers a range of life, health, home, auto, travel, wealth and reinsurance advice and solutions, as well as creditor and business insurance services to individual, business and group clients.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
RBC Launches GoSmart Investment Platform for Canadians
- Innovative Investment Platform: RBC Direct Investing has launched GoSmart, a mobile solution designed to empower new self-directed investors by allowing them to open accounts in minutes and enjoy commission-free trading immediately, significantly lowering the barriers to entry for investing.
- Flexible Investment Options: GoSmart enables users to choose from four commission-free ETFs for recurring investments and offers 50 commission-free trades, catering to diverse investor needs and enhancing customer investment experiences and satisfaction.
- Marketing Campaign Launch: GoSmart was officially unveiled during the 2026 Super Bowl, supported by a multi-channel marketing campaign aimed at attracting new investors, thereby increasing brand visibility and expanding market influence.
- Customer Engagement Opportunity: RBC will host a Reddit AMA on February 11, where CEO Dimitri Busevs will interact directly with investors to answer questions about wealth building and market navigation, fostering customer trust and engagement.
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- Innovative Investment Platform: RBC Direct Investing has launched GoSmart, a mobile solution designed to empower new self-directed investors by allowing them to open accounts in minutes and enjoy commission-free trading immediately, significantly lowering the barriers to entry for investing.
- Flexible Investment Options: GoSmart enables users to choose from four commission-free ETFs for recurring investments and offers 50 commission-free trades, catering to diverse investor needs and enhancing customer investment experiences and satisfaction.
- Marketing Campaign Launch: GoSmart was officially unveiled during the 2026 Super Bowl, supported by a multi-channel marketing campaign aimed at attracting new investors, thereby increasing brand visibility and expanding market influence.
- Customer Engagement Opportunity: RBC will host a Reddit AMA on February 11, where CEO Dimitri Busevs will interact directly with investors to answer questions about wealth building and market navigation, fostering customer trust and engagement.
See More
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FTAI's Strong Performance: FTAI Aviation has seen significant stock growth due to strong demand for new aircraft and partnerships that enhance its market position, with a notable increase in stock value over the past year.
Kraton’s Revenue Gains: Kraton's defense and security solutions have shown solid year-over-year revenue growth, although investors are cautious due to a lack of corresponding growth in earnings per share.
Biotech Sector Caution: The biotech sector remains attractive, but investors must be wary of the risk-reward balance, with companies like Monte Rosa Therapeutics gaining favor due to their innovative approaches in drug discovery.
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- Debt Lawsuit Impact: On January 14, bondholders filed a class action lawsuit against Oracle in Manhattan, alleging that the company failed to disclose its need for significantly more debt to fund its AI data center expansion, leading to a drop in the price of its $18 billion bonds and increasing investor concerns about its rising debt levels.
- Analyst Downgrades: Oracle's stock faced a series of price target cuts from Wall Street analysts, with UBS lowering its target from $325 to $280, RBC from $250 to $195, and Morgan Stanley making the largest cut from $320 to $213, reflecting a significant decline in market confidence regarding Oracle's growth prospects.
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- Offer Overview: TRC Capital Investment Corporation has made an unsolicited mini-tender offer to purchase up to 500,000 RBC common shares at CAD $224.00 per share, representing approximately 0.036% of outstanding shares, which is 4.5% lower than RBC's closing price of CAD $234.56 on January 13, 2026.
- Company Stance: RBC has firmly rejected TRC Capital's offer, advising shareholders to decline the proposal and clarifying that it is not affiliated with TRC Capital in any manner.
- Regulatory Warning: Both the Canadian Securities Administrators and the U.S. Securities and Exchange Commission have expressed concerns regarding mini-tender offers, urging investors to exercise caution to avoid making uninformed decisions based on below-market prices.
- Market Impact: RBC's rejection may undermine investor confidence in mini-tender offers and underscores the company's commitment to protecting shareholder interests.
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- Strong Entrepreneurial Intent: Nearly half of Canadians express a desire to start a business in 2026, indicating robust entrepreneurial intent, yet significant barriers to action remain.
- Preparation Anxiety: While 87% of aspiring entrepreneurs consider quitting their jobs to start a business, 31% feel unsure about where to begin, highlighting a lack of clarity regarding the complexities of entrepreneurship.
- Key Barriers Identified: 45% of respondents cite financial readiness as a primary barrier to starting a business, while 41% fear failure, reflecting widespread concerns about the risks involved.
- Compliance Confusion: 32% of respondents identify compliance issues as a major concern, underscoring the need for supportive tools to simplify documentation and filing processes.
See More
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- Debt Pre-Marketing Activity: Royal Bank of Canada and Deutsche Bank are pre-marketing approximately $1.8 billion in debt, aiming to pave the way for future financing needs, which reflects their confidence in the capital markets despite uncertain conditions.
- Market Reaction: The scale of this debt offering and the reputation of the participating banks may influence investor confidence, particularly in the current economic climate, as the banks seek to attract more investor attention through this initiative.
- Financing Strategy: By pre-marketing this debt, both banks not only secure funding costs in advance but also maintain flexibility for future financing, thereby enhancing their competitive position in the market.
- Industry Impact: This debt pre-marketing activity may prompt other financial institutions to follow suit, further boosting market liquidity while potentially affecting pricing mechanisms in the debt market.
See More
