Hasbro CEO Discusses AI's Impact on Toy Development
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy HAS?
Source: Yahoo Finance
- Productivity Boost: Hasbro anticipates saving approximately one million work hours over the next 12 months by reallocating employee time from low-value tasks like order management to innovation, significantly enhancing overall productivity.
- Creative Transformation: The combination of AI and 3D printing has reduced the time from toy design to 3D printed models by 80%, which not only accelerates product development but also enables the company to launch more competitive toys and games faster.
- Market Positioning Shift: Hasbro plans to introduce more toys targeting the collector market and adult consumers in the future, reflecting the company's keen insight into technological advancements and rapid response to changing market demands.
- Exploring Technological Potential: CEO Chris Cocks emphasizes the creativity and playfulness of AI, noting that the company is developing entirely new categories of toys and games, which are expected to provide exciting experiences for consumers and further drive innovation in the toy industry.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to fall
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 101.570
Low
90.00
Averages
95.71
High
100.00
Current: 101.570
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Hasbro CEO Discusses AI's Impact on Toy Development
- Productivity Boost: Hasbro anticipates saving approximately one million work hours over the next 12 months by reallocating employee time from low-value tasks like order management to innovation, significantly enhancing overall productivity.
- Creative Transformation: The combination of AI and 3D printing has reduced the time from toy design to 3D printed models by 80%, which not only accelerates product development but also enables the company to launch more competitive toys and games faster.
- Market Positioning Shift: Hasbro plans to introduce more toys targeting the collector market and adult consumers in the future, reflecting the company's keen insight into technological advancements and rapid response to changing market demands.
- Exploring Technological Potential: CEO Chris Cocks emphasizes the creativity and playfulness of AI, noting that the company is developing entirely new categories of toys and games, which are expected to provide exciting experiences for consumers and further drive innovation in the toy industry.
See More
Stocks Remain Steady Amid Easing Inflation Rates
- Inflation Report Impact: A cooler-than-expected inflation report resulted in flat stock performance for the day.
- Treasury Yields Reaction: The report led to lower Treasury yields as investors anticipated potential rate cuts in the coming months.
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Hasbro Shares Have Potential for Further Growth
Shift in Popularity: Kids and adults are increasingly engaging with Magic: The Gathering and Dungeons & Dragons, indicating a shift in play preferences.
Impact on Companies: This trend is beneficial for Hasbro, the owner of these games, while posing challenges for Mattel, which owns Barbie and Hot Wheels.
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Warning Signals for Overbought Consumer Stocks
- Overbought Warning: As of February 11, 2026, two stocks in the consumer discretionary sector, Hasbro Inc and Marriott International Inc, are flagged as overbought with RSI values exceeding 70, indicating potential short-term pullback risks that investors should heed.
- RSI Indicator Insight: The Relative Strength Index (RSI) serves as a momentum indicator by comparing the strength of a stock's price increases to its declines, helping traders gauge short-term performance; an overbought condition typically suggests a price correction may be imminent, influencing investment strategies.
- Market Reaction: In the current market climate, these overbought signals may prompt investors to reassess their positions, particularly in a momentum-driven trading environment, potentially leading to short-term selling pressure that could affect overall market sentiment.
- Sector Impact: The overbought status of Hasbro and Marriott not only highlights individual stock risks but may also negatively impact investor confidence across the consumer discretionary sector, encouraging a broader focus on potential market volatility.
See More
Mattel Reports Weak Q4 Earnings, Downgraded by Analysts
- Earnings Decline: Mattel (MAT) spiraled down 25.7% in early trading due to weak Q4 earnings, primarily driven by a slowdown in the U.S. market in December and heavy promotions that eroded margins, completely wiping out its year-to-date gains.
- Dismal Earnings Forecast: The company expects 2026 EPS to range between $1.18 and $1.30, significantly below the consensus estimate of $1.76, indicating vulnerability in its core toy business that could undermine investor confidence moving forward.
- Analyst Downgrades: J.P. Morgan downgraded Mattel to Underweight, highlighting that its results are heavily reliant on the core toy business, in contrast to Hasbro (HAS), which boasts a robust content lineup for 2026, potentially enhancing its competitive edge.
- Lackluster Market Response: Despite Mattel's plans for 3% to 6% net sales growth in 2026 and a $150 million investment in digital and strategic initiatives, analysts express concerns over its near-term execution capabilities, leading to diminished market confidence in its future growth prospects.
See More
Mattel and Hasbro Earnings Signal a Warning for Markets and Present Challenges for the Fed.
- Diverging Earnings: Hasbro and Mattel reported sharply different earnings, highlighting a significant divide in consumer behavior in the U.S. toy market.
- Economic Warning Sign: The contrasting financial results from these two companies may indicate broader economic challenges facing American consumers.
See More
Hasbro CEO Discusses AI's Impact on Toy Development
- Productivity Boost: Hasbro anticipates saving approximately one million work hours over the next 12 months by reallocating employee time from low-value tasks like order management to innovation, significantly enhancing overall productivity.
- Creative Transformation: The combination of AI and 3D printing has reduced the time from toy design to 3D printed models by 80%, which not only accelerates product development but also enables the company to launch more competitive toys and games faster.
- Market Positioning Shift: Hasbro plans to introduce more toys targeting the collector market and adult consumers in the future, reflecting the company's keen insight into technological advancements and rapid response to changing market demands.
- Exploring Technological Potential: CEO Chris Cocks emphasizes the creativity and playfulness of AI, noting that the company is developing entirely new categories of toys and games, which are expected to provide exciting experiences for consumers and further drive innovation in the toy industry.
See More
Stocks Remain Steady Amid Easing Inflation Rates
- Inflation Report Impact: A cooler-than-expected inflation report resulted in flat stock performance for the day.
- Treasury Yields Reaction: The report led to lower Treasury yields as investors anticipated potential rate cuts in the coming months.
See More
Hasbro Shares Have Potential for Further Growth
Shift in Popularity: Kids and adults are increasingly engaging with Magic: The Gathering and Dungeons & Dragons, indicating a shift in play preferences.
Impact on Companies: This trend is beneficial for Hasbro, the owner of these games, while posing challenges for Mattel, which owns Barbie and Hot Wheels.
See More
Warning Signals for Overbought Consumer Stocks
- Overbought Warning: As of February 11, 2026, two stocks in the consumer discretionary sector, Hasbro Inc and Marriott International Inc, are flagged as overbought with RSI values exceeding 70, indicating potential short-term pullback risks that investors should heed.
- RSI Indicator Insight: The Relative Strength Index (RSI) serves as a momentum indicator by comparing the strength of a stock's price increases to its declines, helping traders gauge short-term performance; an overbought condition typically suggests a price correction may be imminent, influencing investment strategies.
- Market Reaction: In the current market climate, these overbought signals may prompt investors to reassess their positions, particularly in a momentum-driven trading environment, potentially leading to short-term selling pressure that could affect overall market sentiment.
- Sector Impact: The overbought status of Hasbro and Marriott not only highlights individual stock risks but may also negatively impact investor confidence across the consumer discretionary sector, encouraging a broader focus on potential market volatility.
See More
Mattel Reports Weak Q4 Earnings, Downgraded by Analysts
- Earnings Decline: Mattel (MAT) spiraled down 25.7% in early trading due to weak Q4 earnings, primarily driven by a slowdown in the U.S. market in December and heavy promotions that eroded margins, completely wiping out its year-to-date gains.
- Dismal Earnings Forecast: The company expects 2026 EPS to range between $1.18 and $1.30, significantly below the consensus estimate of $1.76, indicating vulnerability in its core toy business that could undermine investor confidence moving forward.
- Analyst Downgrades: J.P. Morgan downgraded Mattel to Underweight, highlighting that its results are heavily reliant on the core toy business, in contrast to Hasbro (HAS), which boasts a robust content lineup for 2026, potentially enhancing its competitive edge.
- Lackluster Market Response: Despite Mattel's plans for 3% to 6% net sales growth in 2026 and a $150 million investment in digital and strategic initiatives, analysts express concerns over its near-term execution capabilities, leading to diminished market confidence in its future growth prospects.
See More
Mattel and Hasbro Earnings Signal a Warning for Markets and Present Challenges for the Fed.
- Diverging Earnings: Hasbro and Mattel reported sharply different earnings, highlighting a significant divide in consumer behavior in the U.S. toy market.
- Economic Warning Sign: The contrasting financial results from these two companies may indicate broader economic challenges facing American consumers.
See More
