Harley-Davidson Names Jonathan Root as Chief Financial and Commercial Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
0mins
Should l Buy HOG?
Source: NASDAQ.COM
Leadership Changes: Harley-Davidson has announced several leadership changes, including Jonathan Root as Chief Financial and Commercial Officer, Bryan Niketh as Chief Operating Officer, and Matt Ryan as Chief Marketing and Technology Officer, aimed at strengthening the company's focus on dealer relations and operational efficiency.
New Roles and Responsibilities: Marcus Fischer has been appointed Chief Brand Officer, while Bill Davidson will serve as Special Advisor to the CEO and Brand Ambassador, focusing on product development and community engagement.
Focus on Milwaukee: The leadership team will be based at Harley-Davidson's Juneau Avenue campus in Milwaukee, reinforcing the company's commitment to its home city.
Future Developments: Karen Davidson will continue as Brand Ambassador, with plans for her expanded role to be announced as the new leadership settles in.
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Analyst Views on HOG
Wall Street analysts forecast HOG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HOG is 32.67 USD with a low forecast of 32.00 USD and a high forecast of 34.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 20.090
Low
32.00
Averages
32.67
High
34.00
Current: 20.090
Low
32.00
Averages
32.67
High
34.00
About HOG
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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