GoPro and ASUS Launch ProArt GoPro Edition Laptop to Enhance Creator Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
0mins
Should l Buy GPRO?
Source: Newsfilter
- Innovative Design: The new ProArt GoPro Edition laptop features a 360° convertible chassis, measuring just 15.8mm thick and weighing 1.39kg, enhancing flexibility for creators to monitor, sketch, or edit in any environment, significantly improving mobile creativity.
- AI-Powered Performance: With local AI acceleration, creators can smoothly preview, edit, and enhance high-resolution and 360° GoPro footage, reducing friction in the editing process and making workflows more efficient.
- Integrated Workflow: The newly introduced StoryCube app unifies GoPro Cloud access with 360° video management, automating syncing and media organization, which greatly simplifies the manual steps from shooting to publishing, enhancing creative efficiency.
- Future Outlook: This collaboration sets the stage for new opportunities for the creator community, as ASUS and GoPro plan to deliver more creator-driven initiatives, empowering users to tell authentic stories across multiple mediums.
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Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GPRO is 1.30 USD with a low forecast of 1.30 USD and a high forecast of 1.30 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 0.988
Low
1.30
Averages
1.30
High
1.30
Current: 0.988
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Management Conference Call: Following the earnings release, GoPro's management will host a conference call at 2:00 PM Pacific Time (5:00 PM Eastern Time) to discuss the financial results, enhancing transparency and investor confidence.
- Webcast Registration Link: Investors can register in advance for the webcast, with the link posted in the 'Events & Presentations' section of the company's Investor Relations website, facilitating global investor participation.
- Audio Replay Availability: An archived audio webcast will be accessible for at least 90 days post-meeting, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
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- Thorough Evaluation Process: The selection process began with over 21,000 U.S. companies, narrowing down to more than 7,100 brands for in-depth evaluation, incorporating feedback from over 32,000 consumers to ensure the credibility and representativeness of the rankings.
- Comprehensive Service Categories: Consumers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability, reflecting GoPro's overall performance in customer experience.
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- Escalating Legal Challenges: Major firms, including Costco and Alcoa, have filed lawsuits against the tariffs seeking refunds and injunctions against future tariffs, reflecting corporate dissatisfaction and concerns over financial implications.
- Market Reaction Expectations: Crypto traders argue that striking down Trump's tariffs would provide multiple catalysts for Bitcoin and other risk assets, as market clarity improves and corporate cost pressures ease, potentially enhancing earnings outlooks.
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- Subscription Service Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, indicating disappointing performance in what was once seen as a key growth driver, highlighting weak customer demand.
- Net Loss Situation: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, indicating significant obstacles in restoring profitability.
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- Sales Decline: GoPro reported $163 million in sales for Q3 2025, reflecting a 37% year-over-year decline, indicating significant pressure from market saturation and intensified competition, which poses ongoing revenue risks for the company.
- Subscription Business Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, undermining its previously touted growth potential and exacerbating overall revenue weakness amid challenging market conditions.
- Net Loss Reported: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, highlighting substantial challenges in maintaining profitability amidst declining sales.
- Intensifying Market Competition: As competitors introduce more action cameras and smartphone video capabilities improve, GoPro's market share is eroding, and without breakthrough products, the company's growth outlook appears increasingly bleak.
See More
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- Revenue Decline: GoPro reported $163 million in sales for Q3 2025, a significant 37% year-over-year decline, reflecting pressures from market saturation and intensified competition, leading to ongoing revenue challenges for the company.
- Subscription Service Contraction: The company's subscription and service revenue also fell by 3% year-over-year to $27 million, indicating that a business once seen as a growth driver is now shrinking, adversely affecting overall profitability.
- Net Loss Situation: Despite achieving $12 million in operating cash flow last quarter, marking two consecutive quarters of profitability, GoPro still posted a net loss of $21 million, highlighting the fragile state of its core business.
- Intensifying Market Competition: As more action cameras from other suppliers enter the market and smartphone video capabilities improve, GoPro faces challenges in product differentiation, leading to ongoing erosion of market share and an uncertain growth outlook.
See More
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- Earnings Release Schedule: GoPro will release its financial results for Q4 and the full year of 2025 after market close on March 5, 2026, which is expected to significantly impact investor sentiment.
- Management Conference Call: Following the earnings release, GoPro's management will host a conference call at 2:00 PM Pacific Time (5:00 PM Eastern Time) to discuss the financial results, enhancing transparency and investor confidence.
- Webcast Registration Link: Investors can register in advance for the webcast, with the link posted in the 'Events & Presentations' section of the company's Investor Relations website, facilitating global investor participation.
- Audio Replay Availability: An archived audio webcast will be accessible for at least 90 days post-meeting, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
See More
GoPro Recognized as One of America's Best Customer Service Honorees for 2026
- Customer Service Honor: GoPro has been recognized by USA Today as one of the honorees for America's Best Customer Service 2026, highlighting the company's ongoing commitment to serving its global community of creators and customers.
- Thorough Evaluation Process: The selection process began with over 21,000 U.S. companies, narrowing down to more than 7,100 brands for in-depth evaluation, incorporating feedback from over 32,000 consumers to ensure the credibility and representativeness of the rankings.
- Comprehensive Service Categories: Consumers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability, reflecting GoPro's overall performance in customer experience.
- Significant Team Contribution: Jeff Terrell, Senior Director of Customer Support at GoPro, stated that this recognition is a testament to the dedication of the support team and all employees, emphasizing the importance of customer feedback in driving innovation and service improvement.
See More
Supreme Court Delays Ruling on Trump's Tariffs, $150B Refunds at Stake
- Tariff Case Pending: The U.S. Supreme Court did not issue a ruling on Trump's global tariffs, with traders pricing in a 75% chance of a favorable outcome for Trump, leaving $150 billion in refunds at stake, which could significantly impact major companies' financials.
- Escalating Legal Challenges: Major firms, including Costco and Alcoa, have filed lawsuits against the tariffs seeking refunds and injunctions against future tariffs, reflecting corporate dissatisfaction and concerns over financial implications.
- Market Reaction Expectations: Crypto traders argue that striking down Trump's tariffs would provide multiple catalysts for Bitcoin and other risk assets, as market clarity improves and corporate cost pressures ease, potentially enhancing earnings outlooks.
- Power Test: This case represents a significant test of presidential powers and will impact the global economy, with any rollback of tariffs likely to be slow and complex rather than an immediate removal of all trade barriers.
See More
GoPro Reports 37% Revenue Decline in Q3 Amid Market Challenges
- Revenue Decline: GoPro reported $163 million in sales for Q3 2025, a 37% year-over-year decrease, reflecting pressures from market saturation and intensified competition, leading to ongoing revenue challenges for the company.
- Subscription Service Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, indicating disappointing performance in what was once seen as a key growth driver, highlighting weak customer demand.
- Net Loss Situation: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, indicating significant obstacles in restoring profitability.
- Intensified Market Competition: As more action cameras from other suppliers enter the market and smartphone video capabilities improve, GoPro struggles with product differentiation, leading to continued erosion of market share and a bleak outlook for future growth.
See More
GoPro Reports 37% Sales Decline in Q3 Amid Market Challenges
- Sales Decline: GoPro reported $163 million in sales for Q3 2025, reflecting a 37% year-over-year decline, indicating significant pressure from market saturation and intensified competition, which poses ongoing revenue risks for the company.
- Subscription Business Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, undermining its previously touted growth potential and exacerbating overall revenue weakness amid challenging market conditions.
- Net Loss Reported: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, highlighting substantial challenges in maintaining profitability amidst declining sales.
- Intensifying Market Competition: As competitors introduce more action cameras and smartphone video capabilities improve, GoPro's market share is eroding, and without breakthrough products, the company's growth outlook appears increasingly bleak.
See More
GoPro Reports 37% Revenue Decline in Q3 Amid Market Challenges
- Revenue Decline: GoPro reported $163 million in sales for Q3 2025, a significant 37% year-over-year decline, reflecting pressures from market saturation and intensified competition, leading to ongoing revenue challenges for the company.
- Subscription Service Contraction: The company's subscription and service revenue also fell by 3% year-over-year to $27 million, indicating that a business once seen as a growth driver is now shrinking, adversely affecting overall profitability.
- Net Loss Situation: Despite achieving $12 million in operating cash flow last quarter, marking two consecutive quarters of profitability, GoPro still posted a net loss of $21 million, highlighting the fragile state of its core business.
- Intensifying Market Competition: As more action cameras from other suppliers enter the market and smartphone video capabilities improve, GoPro faces challenges in product differentiation, leading to ongoing erosion of market share and an uncertain growth outlook.
See More
