Expedia Faces Challenges: Analysts Concerned About Vrbo's Slow Start and B2C Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 03 2024
0mins
Should l Buy EXPE?
Source: Business Insider
Analyst Recommendations on Expedia Group:
- Benchmark analyst reiterated a Buy rating with a $180 price target, while Wedbush analyst maintained a Neutral rating and lowered the price target.
- Oppenheimer analyst lowered the price target but maintained an Outperform rating, and Mizuho analyst also lowered the price target but maintained a Neutral rating.
- BMO Capital downgraded Expedia from Outperform to Market Perform, and Piper Sandler downgraded it from Overweight to Neutral.
- BofA Securities reiterated a Neutral rating with a reduced price target.
Financial Performance and Guidance:
- Expedia reported first-quarter sales up by 8.4% year-on-year, beating estimates, but faced challenges with Vrbo and core B2C growth.
- Lowered guidance for second-quarter and fiscal 2024 due to slower-than-expected traffic growth at Vrbo and Hotels.com.
- Management expects margin compression in the second quarter and flat adjusted EBITDA margin for the full year as they invest more aggressively.
Impact on Stock and Market Perception:
- Shares were down ~9% after-hours following the revised guidance, reflecting investor concerns.
- Analysts noted that the downside risk now seems limited to macroeconomic factors, and the stock has gained nearly 30% in the last 12 months.
- Concerns about Vrbo adoption, tech migration complexities, and competition from innovative competitors affecting market share valuation.
CEO Transition and Company Strategy:
- Outgoing CEO Kern passing the baton to new CEO Ariane Gorin, who faces challenges with Vrbo recovery and tech improvements.
- Management confirmed lower guidance for the year, impacting the stock price and investor sentiment.
- Analysts are cautious about the company's ability to reaccelerate based on tech re-platforming and Vrbo recovery.
Investment Opportunities:
- Investors can gain exposure to Expedia Group stock through AdvisorShares Hotel ETF and Hennessy Stance ESG ETF.
- Despite challenges, some analysts see potential for growth if certain initiatives like One-Key drive sustainable double-digit growth.
- Expedia Group stock traded lower by 14.2% at $116.77 on the last check Friday.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy EXPE?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on EXPE
Wall Street analysts forecast EXPE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EXPE is 284.79 USD with a low forecast of 220.00 USD and a high forecast of 360.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
9 Buy
19 Hold
0 Sell
Moderate Buy
Current: 231.300
Low
220.00
Averages
284.79
High
360.00
Current: 231.300
Low
220.00
Averages
284.79
High
360.00
About EXPE
Expedia Group, Inc. is an online travel company. The Company’s segments include B2C, B2B, and trivago. The B2C segment provides a full range of travel and advertising services to its worldwide customers through a variety of consumer brands including: Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The B2B segment fuels a wide range of travel and non-travel companies, including airlines, offline travel agents, online retailers, corporate travel management and financial institutions, who leverage travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to their travelers. Its trivago segment generates advertising revenue primarily from sending referrals to online travel companies and travel service providers from its hotel metasearch Websites. The trivago is its majority-owned hotel metasearch company, based in Dusseldorf, Germany.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

- Stock Market Trends: Stock futures were declining on Monday as investors expressed concerns about the sustainability of a recent relief rally.
- Investor Sentiment: There is a prevailing uncertainty among investors regarding the market's ability to maintain upward momentum following last week's gains.
See More
- DuPont Earnings Expectations: DuPont is expected to report earnings of $0.43 per share and revenue of $1.69 billion for Q4 2025, with analysts noting ongoing pressure in short-cycle businesses, while slight improvements in the automotive sector may influence investor sentiment.
- Cisco's AI Focus: Cisco anticipates earnings of $1.02 per share and revenue of $15.1 billion for Q2 FY2026, with CEO highlighting a major multi-year campus networking refresh, making AI infrastructure demand a critical growth driver.
- Importance of Employment Report: The January employment report is expected to show an addition of 80,000 nonfarm payrolls and an unchanged unemployment rate of 4.4%, directly impacting private consumption and U.S. GDP, making it crucial for investors to monitor.
- Consumer Price Index Insights: The January CPI is projected to increase by 2.5% year-over-year, with core CPI rising by 2.6%, providing essential inflation details despite not being the Fed's preferred measure, particularly regarding persistent shelter cost inflation.
See More

- Market Performance: The Dow Jones Industrial Average rose by 2.5% and closed above 50,000 for the first time.
- Nasdaq Struggles: In contrast, the Nasdaq Composite ended the week down 1.8%, despite a strong rally on Friday.
See More

- Current Weather Impact: Many people are considering tropical vacations due to the recent cold weather across the country.
- Travel Agency Challenges: Online travel agencies are facing stock issues linked to ongoing concerns about artificial intelligence.
See More
- Job Data Expectations: The U.S. is expected to add 60,000 jobs in January, up from 50,000 in December, which could influence the Fed's monetary policy direction amidst ongoing economic uncertainty.
- Inflation Metrics Analysis: The January Consumer Price Index is projected to rise by 0.29% month-over-month and 2.5% year-over-year, showing improvement but still falling short of the Fed's 2% target, potentially affecting investor rate expectations.
- Market Reaction and Risks: Recent signs of labor market weakness, including an ADP report indicating only 22,000 new private sector jobs, may heighten expectations for further Fed rate cuts, although investors remain optimistic about economic resilience.
- Stock Market Rotation Trend: A significant rotation within the stock market is underway, with the Dow Jones Industrial Average rising over 2% this week, reflecting confidence in economic recovery, despite ongoing weakness in tech stocks.
See More
- Earnings Expectations: Analysts anticipate Affirm Holdings will report earnings per share of $0.61 for Q2 fiscal 2026, with results set to be released after Thursday's market close, potentially impacting investor sentiment.
- Market Pressure: The stock's decline of 3.22% coincides with a broader sell-off in tech stocks, as the Nasdaq Composite fell 0.65% and the S&P 500 dropped 0.70%, indicating that Affirm's weakness is part of a larger risk-off trend across equities.
- Merchant Partnerships: Affirm collaborates with nearly 420,000 merchants globally, offering flexible payment solutions designed to enhance customer access and increase average order value, thereby strengthening its competitive position in the market.
- Analyst Ratings: The stock holds a Buy rating with an average price target of $84.86, and recent analyst upgrades reflect a positive outlook, including Morgan Stanley's upgrade to Overweight with a target of $76.00 and Needham's upgrade to Buy with a target of $100.00.
See More








