Earnings Season Approaches with Key Company Reports Ahead
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Should l Buy F?
Source: seekingalpha
- Earnings Season Dynamics: The upcoming earnings season will encompass multiple sectors including autos, consumer staples, and technology, with significant market impact expected, particularly from companies like Ford, Coca-Cola, and Cisco.
- Ford's Earnings Outlook: Ford anticipates a ~51% year-over-year decline in Q4 EPS, despite a 6% increase in U.S. vehicle sales and a rise in market share to 13.2%, indicating strong performance in core trucks and hybrid models.
- Cisco's Growth Prospects: Cisco is expected to report over 8% year-over-year growth in both revenue and earnings for Q2, driven by improving demand in core networking and early traction in AI-related infrastructure, with analysts generally maintaining a Buy rating, reflecting confidence in future growth.
- Moderna's Vaccine Development: Moderna is projected to see a ~65% year-over-year decline in Q4 revenue, yet encouraging long-term data from its cancer vaccine program suggests significant commercialization potential in the future, despite ongoing profitability and cash flow challenges.
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Analyst Views on F
Wall Street analysts forecast F stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for F is 13.65 USD with a low forecast of 11.00 USD and a high forecast of 16.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 13.720
Low
11.00
Averages
13.65
High
16.00
Current: 13.720
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Season Dynamics: The upcoming earnings season will encompass multiple sectors including autos, consumer staples, and technology, with significant market impact expected, particularly from companies like Ford, Coca-Cola, and Cisco.
- Ford's Earnings Outlook: Ford anticipates a ~51% year-over-year decline in Q4 EPS, despite a 6% increase in U.S. vehicle sales and a rise in market share to 13.2%, indicating strong performance in core trucks and hybrid models.
- Cisco's Growth Prospects: Cisco is expected to report over 8% year-over-year growth in both revenue and earnings for Q2, driven by improving demand in core networking and early traction in AI-related infrastructure, with analysts generally maintaining a Buy rating, reflecting confidence in future growth.
- Moderna's Vaccine Development: Moderna is projected to see a ~65% year-over-year decline in Q4 revenue, yet encouraging long-term data from its cancer vaccine program suggests significant commercialization potential in the future, despite ongoing profitability and cash flow challenges.
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- Alphabet Beats Earnings Estimates: Alphabet reported fourth-quarter revenue of $113.83 billion, surpassing the Street consensus estimate of $111.31 billion, with earnings per share of $2.82 exceeding expectations of $2.63, indicating strong performance in advertising and cloud services that may drive stock price increases.
- Amazon Delivery Milestone: Amazon announced it delivered over 13 billion items globally in 2025, with more than 8 billion items reaching U.S. Prime members the same or next day, a speed enhancement that will further strengthen its competitive position in the e-commerce market.
- Tesla's New Model Launch: Tesla unveiled a new All-Wheel Drive variant of the Model Y in the U.S. and Puerto Rico following Elon Musk's announcement of discontinuing the Model S and X, which could attract more consumers and enhance market share.
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- Ford's Massive Write-off: Ford is facing a $19.5 billion one-time charge due to its strategic shift away from aggressive EV production, which, while creating short-term financial strain, could align its vehicle lineup more closely with customer demand and lead to stronger profitability in the long run.
- EV Transition Slowdown: By deciding not to produce an all-electric version of the popular F-150, Ford is shifting focus to lower-priced EVs and hybrids, reflecting a cautious approach to EV market demand that may impact its competitive position in the automotive industry.
- Rivian's R2 Launch: Rivian is investing in the launch of the R2, a lower-priced electric truck expected to hit the market by 2026, aiming to spread costs across more vehicles to achieve sustainable profitability, although mass production has yet to commence.
- Investor Caution: Currently, neither Ford nor Rivian stocks are considered strong buys, with Ford trading near 52-week highs and Rivian needing to demonstrate R2 sales success; conservative investors may prefer to wait for clearer market signals before making investment decisions.
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- Ford Adjusts EV Strategy: Ford has decided to slow down its production of all-electric vehicles, shifting focus to lower-priced EVs and hybrids, which will incur a one-time charge of $19.5 billion; however, this move is expected to better align with customer demand and potentially lead to stronger profits in the future.
- Rivian Launches R2 Model: Rivian is introducing its lower-priced electric truck, the R2, aiming to spread costs across more vehicles to achieve sustainable profitability, although mass production has yet to begin, with a target launch in 2026 dependent on consumer demand.
- Market Performance Analysis: Ford's stock is currently near 52-week highs with a price-to-earnings ratio slightly above its five-year average, while Rivian's gross margin stands at -159.38%, indicating challenges in profitability, prompting investors to assess their positions carefully.
- Investor Strategy Recommendations: Currently, neither Ford nor Rivian stocks are seen as strong buys; investors are advised to monitor for a pullback in Ford's stock price and the sales results of Rivian's R2 before making investment decisions.
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- Ford's Strategic Shift: Ford is pivoting from all-electric vehicles to lower-priced EVs and hybrids, planning to halt production of the all-electric F-150, which will incur a one-time charge of $19.5 billion; however, this move could better align with customer demand and enhance future profitability.
- Rivian's R2 Model: Rivian is introducing the R2, a lower-priced electric truck aimed at expanding sales to spread costs, with plans to launch in 2026, although mass production has yet to begin, leaving consumer demand as a critical unknown.
- Cautious Investor Sentiment: Currently, neither Ford nor Rivian stocks are seen as strong buys, with Ford trading near 52-week highs and Rivian's R2 launch results being pivotal; conservative investors may prefer to wait for clearer signals before investing.
- Uncertain Market Outlook: Despite both Ford and Rivian undergoing strategic adjustments, their stocks lack appeal in the current market environment, suggesting investors should keep them on their watchlist for more definitive market indicators.
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- Industry Size: The U.S. automotive sector supports over 1 million manufacturing jobs, highlighting its economic significance; however, Ford's limited growth potential may impact long-term investor returns despite this scale.
- Weak Revenue Growth: Ford's automotive revenue from Q3 2015 to Q3 2025 is projected to grow at a compound annual rate of only 2.8%, indicating a mature industry with cyclical demand that leads to poor earnings growth prospects.
- Profitability Constraints: Ford has not demonstrated operating leverage, with high material and labor costs resulting in thin margins, and the company must continually invest in R&D and manufacturing capabilities to remain competitive, further squeezing profit margins.
- Dividend Appeal: While Ford's forward P/E ratio stands at 9.8 and its current dividend yield is 4.37%, attracting value investors, the safety of these dividends is questionable due to the company's exposure to macroeconomic factors affecting demand.
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