Charming Appeal: Luxury Brands Turn to Labubu and Other Characters to Attract Younger Consumers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 24 2025
0mins
Should l Buy KO?
Source: CNBC
Labubu Dolls in Luxury Fashion: Labubu dolls have become a trendy accessory in luxury fashion, with celebrities like Blackpink's Lisa showcasing them alongside high-end brands. Recent collaborations have seen customized Labubus fetching high prices at auctions and luxury brands like Moynat releasing exclusive collections featuring these dolls.
Targeting Gen Z and Emotional Value: Luxury brands are increasingly appealing to Gen Z consumers by incorporating cute characters and emotional storytelling into their products. This strategy aims to resonate with younger audiences who prioritize personal identity and emotional connections over traditional notions of luxury.
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Analyst Views on KO
Wall Street analysts forecast KO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KO is 79.33 USD with a low forecast of 71.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 79.030
Low
71.00
Averages
79.33
High
85.00
Current: 79.030
Low
71.00
Averages
79.33
High
85.00
About KO
The Coca-Cola Company is a beverage company. The Company's segments include Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments. It sells multiple brands across several beverage categories worldwide. Its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Its water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. It operates in two lines of business: concentrate operations and finished product operations. Its concentrate operations sell beverage concentrates, syrups, including fountain syrups, and certain finished beverages to authorized bottling operations. Its finished product operations sell sparkling soft drinks and a variety of other finished beverages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Same-Store Sales Growth: Investors should monitor same-store sales growth, particularly with Costco's recent switch back to Coca-Cola products, which may signal a resurgence in brand strength and further enhance market share.
- Analyst Rating Update: Wells Fargo analyst Chris Carey maintained an Overweight rating on Coca-Cola and raised the price target from $79 to $87, reflecting confidence in the upcoming earnings report, which could positively impact the stock price.
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- Upcoming Earnings Reports: On Semiconductor and Vornado Realty Trust are set to release earnings after the bell, with the market closely watching these reports to assess industry health, while several companies, including Coca-Cola and Spotify, will report before Tuesday's open, further influencing market sentiment.
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- Investor Sentiment: Investors are concerned that advancements in AI, such as ChatGPT, may negatively impact service-oriented businesses while benefiting manufacturers of household products.
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- Earnings Expectations: Analysts anticipate Coca-Cola's Q4 2026 revenue to reach $12.05 billion, an 8.8% increase from $11.54 billion in the same quarter last year, indicating the company's robust growth amidst ongoing market competition.
- Profitability Improvement: Expected earnings per share are projected at 56 cents, a slight increase from 55 cents year-over-year, with the company surpassing analyst estimates in nine of the last ten quarters, demonstrating consistent profitability.
- Expert Insights: Jay Woods, Chief Market Strategist at Freedom Capital Markets, notes that while Coca-Cola's stock has performed strongly at the start of 2026, its consumer staple nature may limit significant price fluctuations, urging investors to be cautious about chasing rapid gains.
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- Earnings Expectations: Coca-Cola is set to report its Q4 earnings on February 10, with Wall Street expecting an EPS of $0.57, reflecting a 3.6% year-over-year growth, and revenue of $12.05 billion, up 4.8% year-over-year, indicating resilience in stable growth.
- Performance Track Record: The company has beaten EPS estimates in each of the past eight quarters and topped revenue estimates 75% of the time over the last two years, showcasing strong execution and high market confidence.
- Estimate Trends: Heading into the earnings report, EPS forecasts have seen four upward and three downward revisions, while revenue estimates recorded three upward revisions and one downward, indicating market divergence regarding the company's future performance.
- Long-Term Outlook: Analysts expect Coca-Cola to adopt a cautious approach in setting its 2026 targets, with an anticipated organic growth rate of 4-5% and an EPS growth rate of 7-8%, driven by pricing strategies and product mix, reflecting the company's strategic planning for future markets.
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