Should I Buy KO? KO 2026 Analysis

Should You Buy Coca-Cola Co (KO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

79.030

1 Day change

0.66%

52 Week Range

79.200

Analysis Updated At

2026/02/05

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Not a good buy right now for an impatient trader: KO is in a strong uptrend but is extremely overbought (RSI_6 ~89.6) and sitting near resistance, which raises near-term pullback odds.
With earnings on 2026-02-10 (pre-market) and options implying elevated event risk (high IV percentile), the risk/reward of chasing here is unfavorable versus waiting for a dip (even if you dislike waiting).
Sentiment is mixed: options positioning is bullish and Congress has been buying, but hedge funds and insiders are selling aggressively, which often precedes consolidation.

Intellectia Proprietary Trading Signals

AI Stock Picker: No signal on given stock today.
SwingMax: No signal on given stock today.

Technical Analysis

Trend: Bullish structure with SMA_5 > SMA_20 > SMA_200 (clear uptrend).
Momentum: MACD histogram +0.574 and expanding, confirming strong upside momentum.
Overbought: RSI_6 = 89.569 (extremely overbought) → high probability of short-term mean reversion.
Levels: Pivot 74.573 (key support). Resistance R1 77.119 already tagged/cleared; next resistance R2 78.692.
Quant-style pattern read: Similar-candlestick stats indicate elevated downside odds (~60% chance to -4.51% next day; ~-4% next week/month), consistent with an overbought pullback setup.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Positioning/Sentiment: Put-call ratios (OI 0.72, volume 0.34) show call-heavy/bullish sentiment into the event window.
Activity: Total option volume 68,590, about 130% of 30-day average → heightened attention/positioning.
Volatility: 30D IV ~20.38% vs HV ~16.55%; IV percentile ~85 → options are pricing a larger-than-usual move (typical heading into earnings), making “buying upside” more expensive and increasing post-earnings volatility crush risk.

Technical Summary

Sell

Buy

Positive Catalysts

- Earnings catalyst: QDEC 2025 earnings on 2026-02-10 pre-market could validate the rally if volumes/pricing and guidance impress.
- Recent operating momentum: Last reported quarter showed strong profitability expansion (see financials).
- Analyst tone skew: Multiple firms reiterating Buy/Overweight with raised targets (supportive of institutional demand).
- News tone mostly constructive: brand strength/dividend narrative remains favorable; portfolio actions (e.g., Minute Maid concentrate discontinuation) reflect product mix optimization.
- Congress flow: 4 buys / 0 sells in last 90 days (large dollar range) supports a positive “influential buyers” signal.

Neutral/Negative Catalysts

- Tactical setup is stretched: RSI ~89.6 and near resistance → chasing strength here has poor near-term asymmetry.
- Event risk: Earnings in days + elevated IV → greater chance of a sharp move against late buyers.
- Smart-money flows: Hedge funds are selling (+157.6% QoQ selling) and insiders are selling (+1483.84% MoM selling)—a meaningful near-term bearish tell.
- Staple-sector macro: News flow highlights consumer tightening and muted growth outlook across staples; KO also carries a “strong but limited growth” narrative.
- Statistical near-term bias from pattern model points to downside over the next day/week/month.

Financial Performance

Latest provided quarter: 2025/Q3.
Revenue: $12.455B, +5.07% YoY (steady top-line growth).
Net income: $3.696B, +29.78% YoY (strong profit expansion).
EPS: $0.86, +30.30% YoY (robust earnings growth vs revenue, implying operating leverage/mix/pricing benefits).
Gross margin: 61.49%, +1.38% YoY (margin trend improving).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent direction: Net positive—price targets have been raised and Buy/Overweight stances maintained into the upcoming report.
Notable updates: Deutsche Bank Buy, PT $83 (up from $82). BofA Buy, PT up to $85 (from $80 previously; also raised to $80 from $78 earlier). Wells Fargo added KO to Tactical Ideas List with Overweight, PT $79.
Wall Street pros: defensive earnings profile, pricing power/margins, likely acceleration in U.S. data, dividend consistency.
Wall Street cons: limited growth ceiling typical of mega-cap staples, valuation sensitivity if consumption softens, and higher scrutiny around volumes/elasticity going into 2026.

14 Analyst Rating

Wall Street analysts forecast KO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KO is 79.33 USD with a low forecast of 71 USD and a high forecast of 85 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

13 Buy

1 Hold

0 Sell

Strong Buy

Current: 78.510

Low

Averages

79.33

High

Current: 78.510

Low

Averages

79.33

High

Deutsche Bank

Buy

maintain

$82 -> $83

AI Analysis

2026-01-29

Reason

Deutsche Bank

Price Target

$82 -> $83

AI Analysis

2026-01-29

maintain

Buy

Reason

Deutsche Bank raised the firm's price target on Coca-Cola to $83 from $82 and keeps a Buy rating on the shares ahead of the Q4 report.

UBS

Rodrigo Alcantara

Buy

maintain

$109 -> $111

2026-01-09

Reason

UBS

Rodrigo Alcantara

Price Target

$109 -> $111

2026-01-09

maintain

Buy

Reason

UBS analyst Rodrigo Alcantara raised the firm's price target on Coca-Cola Femsa to $111 from $109 and keeps a Buy rating on the shares.

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KO Should I Buy

KO Should I Buy

Should You Buy Coca-Cola Co (KO) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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