BTIG Upgrades Sphere Entertainment (SPHR) to Buy with $110 Price Target
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Should l Buy SPHR?
Source: seekingalpha
- Rating Upgrade: BTIG upgraded Sphere Entertainment's investment rating from 'neutral' to 'buy', with shares rising nearly 6% before midday, driven by multiple catalysts identified by the firm.
- Profitability Outlook: The firm expects Sphere's profitability to improve into 2026 and 2027, indicating the company's ability to grow earnings despite a weakening lower-end consumer backdrop.
- Expansion Opportunities: The expansion potential in both U.S. and international markets is appealing, with content licensing expected to provide a potentially higher-margin revenue stream, further enhancing business performance.
- Price Target Set: BTIG has set a price target of $110 for Sphere Entertainment, implying an 18.1% upside, reflecting a positive market outlook for the company's future performance.
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Analyst Views on SPHR
Wall Street analysts forecast SPHR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SPHR is 91.80 USD with a low forecast of 45.00 USD and a high forecast of 106.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
7 Buy
4 Hold
1 Sell
Moderate Buy
Current: 88.410
Low
45.00
Averages
91.80
High
106.00
Current: 88.410
Low
45.00
Averages
91.80
High
106.00
About SPHR
Sphere Entertainment Co. is a live entertainment and media company. The Company's segments include Sphere and MSG Networks. Its Sphere segment is an entertainment medium powered by technologies to create multi-sensory experiences. Its venue can host a variety of events year-round, including The Sphere Experience, which features original immersive productions, as well as concerts and residencies from artists, and marquee sports and corporate events. Production efforts are supported by Sphere Studios. Its MSG Networks segment operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a range of live sports content and other programming. The MSG Networks segment features a range of sports content, including exclusive live local games and other programming of the New York Knicks of the NBA and the New York Rangers, New York Islanders, New Jersey Devils and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Conference Call Announcement: Sphere Entertainment Co. will host a conference call on February 12, 2026, at 10:00 a.m. Eastern Time to discuss its Q4 and full-year results for the year ended December 31, 2025, with a press release expected prior to market opening to inform investors of its financial performance.
- Participation Details: Investors can join the call by dialing 888-800-3155 and entering conference ID 8089430 approximately 10 minutes before the call, while a webcast will also be available for those unable to participate via phone, enhancing accessibility for all stakeholders.
- Call Replay Availability: For those who cannot attend the live call, a recording will be accessible starting at 1:00 p.m. on February 12, 2026, until 11:59 p.m. on February 19, 2026, ensuring that investors can review the discussion and maintain transparency regarding the company's performance.
- Company Overview: Sphere Entertainment Co. is a leader in immersive experiences and media, featuring the Sphere venue in Las Vegas and a second planned in Abu Dhabi, alongside MSG Networks, which operates regional sports networks and a streaming service, showcasing its strong position in the entertainment industry.
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- Conference Call Announcement: Sphere Entertainment Co. will host a conference call on February 12, 2026, at 10:00 a.m. Eastern Time to discuss its fourth quarter and full-year results for the year ended December 31, 2025, with a press release to be issued prior to market opening to enhance transparency for investors.
- Participation Details: Investors can join the call by dialing 888-800-3155 and entering conference ID 8089430 approximately 10 minutes before the call, while the event will also be available via webcast, broadening participation and enhancing interactivity with stakeholders.
- Call Replay Availability: For those unable to attend the live call, a recording will be accessible starting at 1:00 p.m. Eastern Time on February 12, 2026, until 11:59 p.m. on February 19, ensuring all stakeholders can access critical information and fostering better communication between the company and its investors.
- Company Overview: Sphere Entertainment Co. is a leader in immersive experiences, technology, and media, including the Sphere venue in Las Vegas and a planned site in Abu Dhabi, along with MSG Networks, which offers a wide range of sports and entertainment content, showcasing the company's strong position in the industry.
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- Rating Upgrade: BTIG upgraded Sphere Entertainment's investment rating from 'neutral' to 'buy', with shares rising nearly 6% before midday, driven by multiple catalysts identified by the firm.
- Profitability Outlook: The firm expects Sphere's profitability to improve into 2026 and 2027, indicating the company's ability to grow earnings despite a weakening lower-end consumer backdrop.
- Expansion Opportunities: The expansion potential in both U.S. and international markets is appealing, with content licensing expected to provide a potentially higher-margin revenue stream, further enhancing business performance.
- Price Target Set: BTIG has set a price target of $110 for Sphere Entertainment, implying an 18.1% upside, reflecting a positive market outlook for the company's future performance.
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