BofA Securities Upgrades Equifax and TransUnion Ratings
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy EFX?
Source: seekingalpha
- Rating Upgrade: BofA Securities has upgraded the ratings on Equifax (EFX) and TransUnion (TRU), reaffirming a positive outlook on the business and information services sector, with expected average revenue, EPS, and free cash flow growth of 7%, 12%, and 11% in 2026, indicating strong confidence in the industry.
- Information Services Criteria: Analysts highlighted that companies in the information services sector should possess proprietary data, entrenched regulatory frameworks, high switching costs, and significant failure costs to mitigate disruption risks and leverage AI, with EFX and TRU meeting these criteria, showcasing robust market potential.
- Growth Potential: Equifax's EWS segment is entering a multi-year acceleration phase, benefiting from TWN record expansion and government mandates, with an estimated $1.2 billion in incremental revenue at normalized volumes, further enhancing margins and revealing underappreciated growth visibility.
- Market Reaction: EFX shares rose 2.15% to $196.95 in pre-market trading, aligning BofA's Buy rating with the average sell-side analyst rating, while TRU shares increased 1.92% to $75.34, reflecting positive investor sentiment following the rating upgrades.
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Analyst Views on EFX
Wall Street analysts forecast EFX stock price to rise
14 Analyst Rating
10 Buy
4 Hold
0 Sell
Moderate Buy
Current: 192.800
Low
195.00
Averages
232.08
High
283.00
Current: 192.800
Low
195.00
Averages
232.08
High
283.00
About EFX
Equifax Inc. is a global data, analytics, and technology company. The Company is engaged in helping financial institutions, companies, employers, and government agencies make critical decisions. The Company’s Workforce Solutions segment provides services enabling customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure and sanctions of people in the United States. The Company’s U.S. Information Solutions (USIS) segment provides consumer and commercial information solutions to businesses in the United States, including online information, decisioning technology solutions, identity management services, analytical services, e-commerce fraud and charge back protection services, portfolio management services, mortgage information and marketing services. The Company’s International segment provides products and services similar to those available in the USIS segment but with variations by geographic region.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Rating Upgrade: BofA Securities has upgraded the ratings on Equifax (EFX) and TransUnion (TRU), reaffirming a positive outlook on the business and information services sector, with expected average revenue, EPS, and free cash flow growth of 7%, 12%, and 11% in 2026, indicating strong confidence in the industry.
- Information Services Criteria: Analysts highlighted that companies in the information services sector should possess proprietary data, entrenched regulatory frameworks, high switching costs, and significant failure costs to mitigate disruption risks and leverage AI, with EFX and TRU meeting these criteria, showcasing robust market potential.
- Growth Potential: Equifax's EWS segment is entering a multi-year acceleration phase, benefiting from TWN record expansion and government mandates, with an estimated $1.2 billion in incremental revenue at normalized volumes, further enhancing margins and revealing underappreciated growth visibility.
- Market Reaction: EFX shares rose 2.15% to $196.95 in pre-market trading, aligning BofA's Buy rating with the average sell-side analyst rating, while TRU shares increased 1.92% to $75.34, reflecting positive investor sentiment following the rating upgrades.
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Stock Sale Announcement: Equifax officer Mark Wintend plans to sell 37,791 shares of the company's common stock.
Market Value: The total market value of the shares being sold is approximately $7.4 million.
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- Strong Earnings Report: Equifax reported an adjusted EPS of $2.09 for Q4, surpassing market expectations of $2.05, indicating robust profitability that boosts investor confidence.
- Sales Growth: The company's quarterly sales reached $1.551 billion, exceeding the anticipated $1.527 billion, demonstrating Equifax's sustained competitiveness in the market, which contributed to its stock price increase.
- Future Outlook: Equifax projects FY2026 adjusted EPS between $8.30 and $8.70, slightly below the market estimate of $8.74, while forecasting sales of $6.660 billion to $6.780 billion, indicating stable growth potential.
- Analyst Rating Adjustments: Following the earnings announcement, Needham's Kyle Peterson maintained a Buy rating but lowered the price target from $295 to $265, while Morgan Stanley's Toni Kaplan kept an Overweight rating, reducing the target from $269 to $244, reflecting a cautious market sentiment regarding Equifax's future performance.
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