AppLovin Wants TikTok But Can It Beat Amazon And OnlyFans To The Punch?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 04 2025
0mins
Should l Buy APP?
Source: Benzinga
AppLovin's Interest in TikTok: AppLovin Corporation has expressed a preliminary interest in acquiring TikTok's international operations, joining other companies like Amazon and a group led by OnlyFans founder Tim Stokely in the competitive bidding process as the platform faces a deadline for ownership change.
Challenges Facing AppLovin: The company is currently experiencing stock declines and criticism from short-sellers regarding its e-commerce practices, which may complicate its efforts to navigate regulatory hurdles while pursuing the TikTok acquisition.
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Analyst Views on APP
Wall Street analysts forecast APP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for APP is 763.44 USD with a low forecast of 650.00 USD and a high forecast of 860.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
20 Analyst Rating
17 Buy
3 Hold
0 Sell
Strong Buy
Current: 406.720
Low
650.00
Averages
763.44
High
860.00
Current: 406.720
Low
650.00
Averages
763.44
High
860.00
About APP
AppLovin Corporation is a marketing platform. The Company provides end-to-end software and artificial intelligence (AI) solutions for businesses to reach, monetize and grow their global audiences. Its advertising solutions include a comprehensive suite of tools including AppDiscovery, MAX, Adjust, Wurl and Axon Ads Manager. AppDiscovery is powered by AXON, its AI-powered advertising engine, and matches advertiser demand with publisher supply through auctions at vast scale and at microsecond-level speeds. MAX is its monetization solution, utilizing an advanced in-app bidding technology that optimizes the value of a publisher’s advertising inventory by running a real-time competitive auction, driving more competition, and higher returns for publishers. Adjust is its measurement and analytics marketing platform which provides marketers with the visibility, insights, and data needed to scale their apps marketing and drive more informed results. Wurl is its connected TV (CTV) platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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