Airtory Announces Strategic Integration with Viant Technology
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
Should l Buy DSP?
Airtory announced a strategic integration with Viant Technology. Through this integration, brands and agencies using the Viant DSP gain access to Airtory's automation and deployment capabilities. "This unified workflow moves campaigns from concept to delivery faster, enabling data-driven creative optimization across multiple channels to ensure higher engagement and more efficient media spend.," the company said.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DSP is 18.70 USD with a low forecast of 16.50 USD and a high forecast of 22.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 10.170
Low
16.50
Averages
18.70
High
22.00
Current: 10.170
Low
16.50
Averages
18.70
High
22.00
About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, significantly improving advertising ROI.
- Future Development: As the industry's first autonomous media planning and buying platform, ViantAI will soon expand to include full self-driving campaign execution, further driving the intelligent transformation of the advertising industry.
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- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, demonstrating its high efficiency and value in modern marketing.
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