Should I Buy DSP? DSP 2026 Analysis

Should You Buy Viant Technology Inc (DSP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

10.350

1 Day change

1.77%

52 Week Range

26.330

Analysis Updated At

2026/02/04

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Not a good buy right now: price action is bearish (MACD histogram negative and expanding) and the stock is trading below key levels (below S1 11.009 and well below pivot 12.006).
Despite being short-term oversold (RSI_6 ~25) and having call-leaning options positioning, there is no Intellectia buy signal today to override the weak tape.
Insider activity is a meaningful red flag: insiders are selling, with selling up 176.07% MoM.

Intellectia Proprietary Trading Signals

AI Stock Picker: no signal on given stock today.
SwingMax: No signal on given stock recently.

Technical Analysis

Trend/momentum: MACD histogram = -0.181 and negatively expanding → downside momentum is strengthening, consistent with a continuing downtrend.
RSI: RSI_6 = 25.474 → effectively oversold, which supports the case for a reflex bounce, but oversold alone is not a durable buy trigger in a weakening trend.
Moving averages: converging → consolidation/transition, but current momentum favors bears.
Key levels:
- Immediate resistance: S1 11.009 (now overhead), then Pivot 12.006.
- Support: S2 10.393 (next downside level). At 10.86, the stock sits uncomfortably close to S2, implying limited room if selling persists.
Context: Today’s move is weak (-4.33%) while the S&P 500 is down -0.87% → relative underperformance.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Positioning/sentiment: Put/Call Open Interest ratio 0.35 and Put/Call Volume ratio 0.3 → options flow/positioning is call-heavy (bullish skew).
Volatility/pricing: 30D IV 80.71 vs historical vol 47.89; IV percentile 74.5 → options are pricing elevated moves (expensive premium / higher event risk pricing).
Activity: Today’s option volume 13 (calls 10, puts 3) → bullish skew but small absolute volume; interpret as supportive, not decisive.

Technical Summary

Sell

Buy

Positive Catalysts

- Fundamentals (top-line): 2025/Q3 revenue +7.08% YoY; gross margin up to 45.53% (+4.28% YoY).

Neutral/Negative Catalysts

- Momentum is currently bearish: MACD histogram negative and worsening; price is below important reference levels (S1/pivot).
- Insider selling is accelerating: Insiders are Selling, up 176.07% over the last month.
- Profitability deterioration in latest reported quarter: Net income -33.91% YoY, EPS -25% YoY (even with better gross margin).
- No near-term news catalysts: No news in the recent week → fewer obvious event-driven drivers to reverse sentiment.
- Hedge funds: Neutral (no strong institutional accumulation signal indicated).

Financial Performance

Latest quarter: 2025/Q3.
Revenue: $85.582M, +7.08% YoY → steady growth.
Profitability: Net income $0.996M, -33.91% YoY; EPS $0.06, -25.00% YoY → earnings growth is currently negative.
Margins: Gross margin 45.53%, +4.28% YoY → core unit economics improved, but operating costs/other items appear to be pressuring bottom-line results.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent change (latest provided): 2025-11-11 B. Riley raised price target to $16.50 from $14.50 and maintained a Buy rating after a Q3 beat and above-consensus guidance.
Wall Street pro view: improving outlook into 2026 and supportive analyst PT implies upside if execution continues.
Wall Street con view: current tape is weak and recent profitability metrics are deteriorating, which can cap near-term multiple expansion without clearer earnings re-acceleration.

7 Analyst Rating

Wall Street analysts forecast DSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DSP is 18.7 USD with a low forecast of 16.5 USD and a high forecast of 22 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

7 Buy

0 Hold

0 Sell

Strong Buy

Current: 10.170

Low

16.5

Averages

18.7

High

Current: 10.170

Low

16.5

Averages

18.7

High

B. Riley

Buy

maintain

AI Analysis

2025-11-11

Reason

B. Riley

Price Target

AI Analysis

2025-11-11

maintain

Buy

Reason

B. Riley raised the firm's price target on Viant to $16.50 from $14.50 and keeps a Buy rating on the shares. The company reported a Q3 beat and guided above consensus, the analyst tells investors in a research note. The firm says Viant laid out path for accelerating growth in 2026.

B. Riley

Zach Cummins

initiated

$14.50

2025-10-21

Reason

B. Riley

Zach Cummins

Price Target

$14.50

2025-10-21

initiated

Reason

B. Riley analyst Zach Cummins initiated coverage of Viant with a Buy rating and $14.50 price target. The stock is down 57% year-to-date due tariff headwinds, the loss of a notable advertiser, and competitive concerns with Amazon, the analyst tells investors in a research note. The firm believes the selloff presents an attractive opportunity. Connected television accounts for 45% of total advertising spend on Viant's platform and is positioned to expand in the coming years as the company's "differentiated" data and expanding AI suite support sustained double-digit ex-traffic acquisition cost revenue growth, contends Riley.

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DSP Should I Buy

DSP Should I Buy

Should You Buy Viant Technology Inc (DSP) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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