Academy Sports Launches New Stores with Enhanced Benefits for Shoppers
Expansion Plans of Academy Sports and Outdoors, Inc.
- New Store Openings: Academy Sports and Outdoors has recently opened new locations in Boardman, Ohio; Beaufort, South Carolina; and Virginia Beach, Virginia. An additional eight stores are planned to open in fall 2025, bringing the total to 11 new sites in the third quarter alone.
- Job Creation: The expansion is expected to create over 650 jobs, highlighting the company's commitment to local employment as it strengthens its presence across 10 states.
Future Growth Strategy
- Targeted Locations: The next phase of openings will include stores in Rome, Georgia; Cullman, Alabama; Mishawaka, Indiana; Lakeland, Florida; Columbia, Tennessee; Albany, Georgia; Palestine, Texas; and Batesville, Mississippi. The company aims to establish 20 to 25 new locations within the fiscal year.
- Community Engagement: Academy Sports is focusing on community partnerships, hosting events like back-to-school shopping sprees in collaboration with local organizations to support youth in the areas of new store openings.
Customer Incentives and Offerings
- Competitive Pricing: The retailer promises to beat competing advertised prices by 5%, and customers using the Academy Credit Card can enjoy an additional 5% off, along with a $15 discount for new cardholders on their first purchase.
- Rewards Program: The myAcademy rewards program offers a 10% welcome discount, lower free-shipping thresholds, personalized offers, faster checkout, and an annual birthday reward, enhancing customer loyalty and engagement.
Stock Performance and Market Outlook
- Stock Trends: ASO shares have seen a decline of over 5.11% in the past year, with the latest trading price at $52.72, reflecting a decrease of 1.75% on the last check. Investors can access the stock through the Texas Capital Texas Small Cap Equity Index ETF (TXSS).
- Market Metrics: According to Benzinga Rankings, ASO's stock shows a momentum score of 53.01, a growth score of 97.49, and a value score of 66.23, indicating varied performance across different metrics.
Trade with 70% Backtested Accuracy
Analyst Views on ASO
About ASO
About the author

Initial Recommendation: The author initially recommended Academy Sports & Outdoors at the beginning of 2025.
Unexpected Outcome: The recommendation did not yield the expected positive results, indicating that not all predictions are accurate.

- Introduction of the Character: The character introduces himself as George, providing a glimpse into his personal situation.
- Current Living Situation: George is unemployed and resides with his parents, indicating a potential struggle with independence and employment.
- Community Engagement: Academy Sports + Outdoors hosted over 40 charity events during the holiday season across its 21-state footprint, welcoming over 500 local families and children, which underscores the company's commitment to community involvement and social responsibility.
- Holiday Shopping Experience: These events not only provided shopping opportunities for local families but also enhanced the brand's image in consumers' minds, further solidifying its position in the retail market.
- Brand Value Enhancement: The charity initiatives demonstrate Academy's corporate social responsibility, aiming to boost brand loyalty through active community engagement, which is expected to drive future sales growth.
- Strategic Initiative: This initiative serves not only as support for local communities but also as a strategic move by Academy to strengthen customer relationships and brand recognition during the holiday season, likely resulting in positive impacts on the company's long-term performance.

- Community Engagement: Academy Sports + Outdoors hosted over 40 charitable events during the holiday season across its 21-state footprint, engaging more than 500 families and significantly enhancing its brand presence in local communities.
- Gift Card Distribution: The company distributed over $135,000 in gift cards to local kids and families, not only fulfilling their holiday shopping needs but also strengthening customer loyalty and brand image.
- Surprise Shopping Spree: Academy surprised shoppers by purchasing nearly $72,000 worth of holiday gifts to fulfill their wish lists, which not only enhanced customer shopping experiences but also reinforced the brand's commitment to community involvement.
- Celebrity Participation: Several athletes and celebrities, including Shaquille O'Neal and Indianapolis Colts wide receivers, participated in the events, increasing the appeal and media exposure of the initiatives, thereby enhancing the brand's visibility and sense of social responsibility.

Academy Sports and Outdoors Financial Performance: For Q3 2025, Academy Sports and Outdoors reported a revenue of $1.38 billion, a 3% increase year-over-year, with an EPS of $1.14, surpassing last year's $0.98. However, revenue fell slightly short of the Zacks Consensus Estimate of $1.4 billion.
Earnings Surprises: The company achieved an EPS surprise of +6.54%, exceeding the consensus estimate of $1.07, highlighting the importance of key financial metrics in assessing a company's health and guiding investor decisions.
Quantum Computing Advancements: Quantum computing is rapidly evolving and is seen as a potential technological revolution, with major companies like Microsoft, Google, and Amazon actively integrating it into their operations.
Investment Opportunities in Quantum Computing: Senior Stock Strategist Kevin Cook has identified seven stocks that may lead in the quantum computing sector, suggesting a significant investment opportunity for those looking to capitalize on this emerging technology.

U.S. Stock Market Performance: U.S. stocks rose on Tuesday, with the Dow Jones gaining over 100 points, driven by positive earnings reports from several companies.
Academy Sports and Outdoors Earnings: Academy Sports and Outdoors reported third-quarter adjusted earnings per share of $1.14, exceeding expectations, although sales fell short of analyst estimates, leading to a 5% increase in its stock price.
Significant Stock Gains: Notable stock increases included Alexander & Baldwin Inc. (+38%), Diginex Ltd (+25.2%), and Tronox Holdings PLC (+24.7%), each driven by company-specific announcements and developments.
Other Noteworthy Performances: Companies like Mama’s Creations Inc., STAAR Surgical Company, and Teleflex Incorporated also saw significant stock price increases following positive financial results or strategic partnerships.







