3 ETFs Built to Withstand the Next Market Downturn
Market Trends: The stock market has shown upward trends in 2026, but there are concerns about potential cracks, particularly due to a slowing labor market and the risk of an AI bubble collapse, suggesting the market may be overvalued.
Investment Strategies: Investors are increasingly turning to exchange-traded funds (ETFs) that focus on risk management to protect their portfolios in case of a market crash, with several funds offering different strategies to appeal to cautious investors.
Stable Investments: The S&P 500 Low Volatility ETF (SPLV) and other funds focus on stable, large-cap companies, providing a defensive play during market fluctuations while offering dividends, making them attractive for income-seeking investors.
Long-Dated Treasury Funds: Long-dated Treasury bond ETFs, like TLT, may offer greater yield potential but come with higher interest rate risks, making them a more stable investment option compared to equities during market downturns.
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- Earnings Expectations: Coca-Cola is expected to report earnings per share of 56 cents on revenue of $12.03 billion, having beaten EPS estimates in the last four quarters, indicating sustained profitability and market confidence.
- Performance Review: In the most recent quarter, Coca-Cola posted EPS of 82 cents, exceeding the consensus estimate of 78 cents, while revenue of $12.46 billion surpassed the $12.39 billion estimate, showcasing strong performance in a competitive landscape.
- Same-Store Sales Growth: Investors should monitor same-store sales growth, particularly with Costco's recent switch back to Coca-Cola products, which may signal a resurgence in brand strength and further enhance market share.
- Analyst Rating Update: Wells Fargo analyst Chris Carey maintained an Overweight rating on Coca-Cola and raised the price target from $79 to $87, reflecting confidence in the upcoming earnings report, which could positively impact the stock price.
- Earnings Highlights: Upcoming earnings reports from Robinhood, Ford, and Coca-Cola are anticipated, with analysts not expecting a significant upside surprise from Ford due to last year's F-series production issues, indicating market caution regarding its future performance.
- Ford Production Outlook: Ford's high-margin trucks are limited in discounting due to tighter dealer inventory, with analysts focusing on how quickly F-series production normalizes, which is expected to impact performance in 2026, reflecting market expectations for its supply chain recovery.
- Coca-Cola Growth Expectations: Coca-Cola is projected to achieve mid-single-digit organic revenue growth in Q4, primarily driven by pricing power rather than volume, demonstrating effective cost control that may positively impact its margins.
- Retail Sales Data: US retail sales are forecasted to slow to 0.4%, with core retail sales steady at 0.4%, and this data will help investors gauge whether consumer spending shows any meaningful signs of strength, reflecting the fragility of economic recovery.
- Dow Jones Record Close: The Dow Jones Industrial Average set a new record above 50,000, reflecting a strong market recovery after last week's tech sell-off, which may encourage further capital inflows into equities.
- Tech Stock Rally: Technology shares led the charge on Monday, with the Nasdaq Composite rising 0.9%, continuing the momentum from last week’s rebound, indicating a restoration of investor optimism that could further drive market gains.
- Economic Data Focus: Investors are closely watching upcoming retail sales and jobs reports, which will provide critical signals about economic health, especially against the backdrop of recent softening in the labor market that could influence future investment decisions.
- Earnings Season Ahead: Companies like Coca-Cola and Cisco are set to report quarterly earnings, and the market's reaction to these reports will be crucial in shaping stock movements, particularly given the current uncertainty surrounding economic data and corporate profitability expectations.
- Coca-Cola Earnings: The Coca-Cola Company (KO) is set to release its earnings report before Tuesday's open, with market participants keenly observing sales growth and margin changes to assess its competitiveness in the global beverage market.
- CVS Health Earnings: CVS Health Corporation (CVS) will also report earnings on the same day, with investors looking for insights into its performance in the healthcare sector and future strategic direction.
- BP Earnings: BP p.l.c. (BP) will announce its financial results, and the market will closely monitor the impact of oil and gas price fluctuations on its performance and the returns on its investments in energy transition.
- Other Earnings: Companies such as Duke Energy (DUK) and Datadog (DDOG) are also scheduled to report earnings before Tuesday, and the overall earnings season will provide crucial market signals for investors.
Earnings Report: Coca-Cola is scheduled to report its fourth-quarter earnings on Tuesday before the market opens.
Investor Focus: Investors are keen to see if Coca-Cola can maintain steady growth amidst challenges like inflation and tariffs.
Consumer Trends: The company is adapting to changing consumer preferences, particularly the shift from sugary sodas to zero-sugar and functional beverages.
Market Position: Coca-Cola is considered one of the market's most reliable defensive stocks, making its performance particularly noteworthy for investors.
- Long-Term Investment Returns: Over the past 20 years, Berkshire Hathaway's stock has surged 756%, outperforming the S&P 500's 456% increase, yet its stock only rose 6% in the last 12 months compared to the S&P 500's 16%, indicating market uncertainty about its future.
- Management Transition Impact: With Warren Buffett set to retire in 2025, successor Greg Abel, who previously led Berkshire Hathaway Energy, lacks Buffett's stock-picking experience, potentially diminishing investor confidence and affecting stock performance.
- Coca-Cola Investment Advantage: Berkshire still holds 400 million shares of Coca-Cola, valued at $31.2 billion and representing 9.5% of its portfolio, while Coca-Cola's straightforward business model and 61.55% gross margin make it a more attractive investment, especially given Berkshire's lack of dividends.
- Coca-Cola's Growth Outlook: Despite declining beverage consumption, Coca-Cola expects organic revenue to rise 5%-6% in 2025, with analysts forecasting adjusted EPS growth of 4% in 2025 and 8% in 2026, demonstrating its stability and growth potential in a volatile market.











