WSM Surges Past 5-Day SMA on Strong Q3 Results
Shares of Williams-Sonoma Inc. (WSM.N) rose today, crossing above the 5-day simple moving average, reflecting positive investor sentiment following the company's robust third-quarter earnings report. The home goods retailer reported a net income of $241.6 million, exceeding analyst expectations and showcasing a 4% increase in comparable sales. Despite concerns over rising tariffs affecting future profitability, management raised its full-year operating margin forecast, indicating confidence in the company's resilience. CEO Laura Alber's strategic initiatives to mitigate tariff impacts have further bolstered investor optimism, contributing to today's stock performance.
Trade with 70% Backtested Accuracy
Analyst Views on WSM
About WSM
About the author

- Dividend Yield Expectation: The latest dividend expectation for Williams Sonoma Inc is a 1.3% annualized yield, although dividend amounts are typically influenced by company profitability fluctuations, historical dividend charts can provide investors with a reference point.
- Historical Volatility Analysis: Based on the last 250 trading days' closing prices, Williams Sonoma's annualized volatility is calculated at 42%, indicating significant price fluctuations, which necessitates careful risk assessment by investors.
- Options Strategy Consideration: When contemplating selling a covered call at a $300 strike price for January 2028, investors must weigh potential rewards against the loss of upside beyond $300, ensuring a reasonable risk-reward balance.
- Options Market Insights: While most options expire worthless, combining fundamental analysis with historical volatility allows investors to better assess the potential value and risks of options trading.
- Collaboration Launch: West Elm has partnered with children's clothing brand Pink Chicken to introduce a home collection themed around spring and Easter, aiming to bring warmth and whimsy to children's spaces while expanding brand influence.
- Product Diversity: The collection features items such as floral quilts, bunny-shaped pillows, and woven Easter baskets, priced between $22 and $79, catering to modern families' demands for quality and style, thereby enhancing market competitiveness.
- Brand Philosophy Alignment: West Elm President Day Kornbluth noted that this collaboration merges Pink Chicken's patterns with modern home design, reflecting a shared commitment to quality and style, which enhances consumer brand experience.
- Social Media Engagement: Customers are invited to join the conversation about the collaboration on social media, further strengthening the interaction between the brand and its customers, which boosts brand loyalty and market awareness.
- Trade Deal Progress: Indian Petroleum Minister stated that the US-India trade deal is in very advanced stages, which could positively impact retail companies like Williams-Sonoma (WSM), particularly in terms of exports.
- Tariff Reduction Potential: Analysts believe that if a deal is reached, WSM's effective tariff rate could decrease from 29% to 22%, representing a 25 basis point reduction, significantly lowering costs and enhancing competitiveness.
- Market Performance Recovery: WSM shares rose 0.5% in premarket trading on Tuesday and have increased over 14% year-to-date, reflecting market confidence in its future growth prospects.
- Gross Margin Pressure: Although tariff pressures are expected to impact WSM's gross margins in the coming quarters, the anticipated deal could alleviate some of these pressures by 2026, aiding the company's profitability recovery.
Stock Sale Announcement: Officer Laura Albers plans to sell 35,000 shares of its common stock on January 15, with a total market value of approximately $7.26 million.
Reduction in Shareholding: Laura Albers has reduced her shareholding in Williams-Sonoma by 30,000 shares since November 25, 2025, with a total value of around $5.39 million.
- Earnings Upgrades: As earnings season approaches, analysts have positively revised earnings expectations for consumer giants like Ralph Lauren, Ross Stores, and Sony Group, all receiving A+ ratings, indicating growing market confidence.
- Increased Market Confidence: Dillard’s, Carnival, and Somnigroup International also received A ratings, suggesting these companies demonstrate strong profitability in the current economic environment, potentially attracting more investor interest.
- Investor Focus: Trip.com Group and Williams-Sonoma also earned A ratings, reflecting analysts' optimistic outlook on their future performance, which may drive their stock prices up post-earnings release.
- Consumer Sector Outlook: Amer Sports and Five Below received A ratings, highlighting the potential of the consumer sector in the economic recovery, prompting investors to monitor these companies' future performance.
- Shift in Consumer Spending: People are expected to move their spending habits from services and experiences to physical goods.
- Focus on Physical Goods: There will be an increased emphasis on purchasing items such as houses and furniture.










