Hasbro partners with Legendary for Street Fighter toys
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6d ago
0mins
Should l Buy HAS?
Source: Newsfilter
Hasbro Inc. has seen its stock rise by 5.09% as it reaches a 52-week high.
The company has formed a new licensing partnership with Legendary Entertainment to launch a line of toys and collectibles for the upcoming live-action Street Fighter movie, set to release on October 16, 2026. This collaboration is expected to engage fans globally and enhance Hasbro's brand visibility, leveraging Legendary's expertise in transforming beloved IP into cultural phenomena.
This partnership not only honors the legacy of the Street Fighter franchise but also positions Hasbro to capture significant market potential, driving sales growth in the toy market and strengthening its competitive position in the entertainment product sector.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HAS is 95.71 USD with a low forecast of 90.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 95.430
Low
90.00
Averages
95.71
High
100.00
Current: 95.430
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Hasbro Partners with Amazon MGM for Voltron Toys
- New Toy Collaboration: Hasbro has announced a licensing partnership with Amazon MGM Studios to produce action figures and roleplay toys for the upcoming live-action Voltron movie, enriching its portfolio of iconic 80s brands.
- Strategic Brand Alignment: Hasbro highlighted that Voltron's long history aligns well with its brand strategy, which is expected to enhance the franchise's longevity and create new market opportunities for the company.
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- Acquisition Context: Amazon's acquisition of MGM Studios in 2021 for approximately $8.45 billion was aimed at developing new film and series projects to bolster Prime Video's catalog, thereby increasing engagement with its broader Prime membership base.
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Hasbro Stock Rating Upgraded to Buy
- Analyst Rating Upgrade: Hasbro (HAS) has received an upgrade to a 'Buy' rating from analysts, indicating a growing confidence in the company's future performance, which may attract more investor interest.
- Price Target Set: Analysts have established a mean price target of $94.75 for Hasbro, reflecting optimistic expectations regarding the company's future profitability and market performance, potentially driving the stock price higher.
- Market Reaction Anticipated: With the rating upgrade and price target set, Hasbro's stock price is expected to positively respond, likely attracting more institutional investors and enhancing market liquidity.
- Investor Confidence Boost: The upgrade in rating and price target may bolster investor confidence in Hasbro, promoting its market position in the toy and entertainment industry and further driving the company's strategic development.
See More
Hasbro Secures Licensing for Street Fighter Movie Merchandise
- Licensing Agreement: Hasbro has secured a licensing agreement with Legendary Entertainment for the upcoming live-action Street Fighter movie, granting the toy maker rights to produce action figures, toys, and collectibles, marking a significant move in the game adaptation film space.
- Movie Release Timing: The film is set to hit theaters in October, with Hasbro's related products expected to launch simultaneously, likely attracting significant attention from fans and gamers, thereby driving sales growth.
- Significance of Brand Return: Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro, emphasized that returning to Street Fighter is not just a collaboration but a homecoming, highlighting Hasbro's commitment to the brand's value.
- Continuation of Historical Product Line: Hasbro previously created a line of toys, vehicles, and playsets from Street Fighter II: The World Warrior, and this new licensing will further solidify its position in the gaming merchandise market.
See More
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- Market Performance: The Dow Jones Industrial Average rose by 2.5% and closed above 50,000 for the first time.
- Nasdaq Struggles: In contrast, the Nasdaq Composite ended the week down 1.8%, despite a strong rally on Friday.
See More
U.S. Jobs and Inflation Data Set for Release
- Job Data Expectations: The U.S. is expected to add 60,000 jobs in January, up from 50,000 in December, which could influence the Fed's monetary policy direction amidst ongoing economic uncertainty.
- Inflation Metrics Analysis: The January Consumer Price Index is projected to rise by 0.29% month-over-month and 2.5% year-over-year, showing improvement but still falling short of the Fed's 2% target, potentially affecting investor rate expectations.
- Market Reaction and Risks: Recent signs of labor market weakness, including an ADP report indicating only 22,000 new private sector jobs, may heighten expectations for further Fed rate cuts, although investors remain optimistic about economic resilience.
- Stock Market Rotation Trend: A significant rotation within the stock market is underway, with the Dow Jones Industrial Average rising over 2% this week, reflecting confidence in economic recovery, despite ongoing weakness in tech stocks.
See More
Hasbro Partners with Amazon for New Voltron Licensing Deal
- Analyst Optimism: Roth Capital analyst Eric Handler reiterated a Buy rating on Hasbro stock, raising the price target from $96 to $105, reflecting strong franchise momentum that is expected to drive further stock appreciation.
- New Licensing Deal: Hasbro has partnered with Amazon MGM Studios to develop toys, action figures, and roleplay products based on the classic Voltron brand, enhancing its position within the portfolio of iconic 80s brands while opening new market opportunities.
- Film Project Support: The Voltron movie, directed by Rawson Marshall Thurber and featuring stars like Henry Cavill and Sterling K. Brown, involves multiple production companies, showcasing Hasbro's strong influence in the entertainment sector and further monetizing its intellectual property.
- Stock Performance: Hasbro shares rose 1.43% to $96.01 on Wednesday, reaching a new 52-week high, indicating positive market reactions to its new strategies and product lines, suggesting potential for future growth.
See More
Hasbro Partners with Amazon MGM for Voltron Toys
- New Toy Collaboration: Hasbro has announced a licensing partnership with Amazon MGM Studios to produce action figures and roleplay toys for the upcoming live-action Voltron movie, enriching its portfolio of iconic 80s brands.
- Strategic Brand Alignment: Hasbro highlighted that Voltron's long history aligns well with its brand strategy, which is expected to enhance the franchise's longevity and create new market opportunities for the company.
- Film Production Update: Directed by Rawson Marshall Thurber, the film features a cast including Henry Cavill, Sterling K. Brown, Alba Baptista, and Rita Ora, and is currently in post-production with a planned 2026 release on Prime Video.
- Acquisition Context: Amazon's acquisition of MGM Studios in 2021 for approximately $8.45 billion was aimed at developing new film and series projects to bolster Prime Video's catalog, thereby increasing engagement with its broader Prime membership base.
See More
Hasbro Stock Rating Upgraded to Buy
- Analyst Rating Upgrade: Hasbro (HAS) has received an upgrade to a 'Buy' rating from analysts, indicating a growing confidence in the company's future performance, which may attract more investor interest.
- Price Target Set: Analysts have established a mean price target of $94.75 for Hasbro, reflecting optimistic expectations regarding the company's future profitability and market performance, potentially driving the stock price higher.
- Market Reaction Anticipated: With the rating upgrade and price target set, Hasbro's stock price is expected to positively respond, likely attracting more institutional investors and enhancing market liquidity.
- Investor Confidence Boost: The upgrade in rating and price target may bolster investor confidence in Hasbro, promoting its market position in the toy and entertainment industry and further driving the company's strategic development.
See More
Hasbro Secures Licensing for Street Fighter Movie Merchandise
- Licensing Agreement: Hasbro has secured a licensing agreement with Legendary Entertainment for the upcoming live-action Street Fighter movie, granting the toy maker rights to produce action figures, toys, and collectibles, marking a significant move in the game adaptation film space.
- Movie Release Timing: The film is set to hit theaters in October, with Hasbro's related products expected to launch simultaneously, likely attracting significant attention from fans and gamers, thereby driving sales growth.
- Significance of Brand Return: Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro, emphasized that returning to Street Fighter is not just a collaboration but a homecoming, highlighting Hasbro's commitment to the brand's value.
- Continuation of Historical Product Line: Hasbro previously created a line of toys, vehicles, and playsets from Street Fighter II: The World Warrior, and this new licensing will further solidify its position in the gaming merchandise market.
See More
