Expedia and Affirm Expand Travel Payment Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 31 2026
0mins
Should l Buy EXPE?
Source: Benzinga
Expedia Group Inc's stock fell 6.17% and hit a 20-day low amid broader market declines, with the Nasdaq-100 down 0.91% and the S&P 500 down 0.36%.
The decline occurred despite Expedia's announcement of an expanded partnership with Affirm, making Affirm the exclusive Buy Now, Pay Later option for major travel brands in the U.S. This partnership is expected to enhance flexible booking options and attract more consumers, as it allows travelers to access customized payment plans up to 24 months. Additionally, Affirm plans to extend its services to Canadian travelers, further broadening its market reach.
This partnership could potentially improve customer satisfaction and average order value for Expedia, but the stock's current decline reflects broader market weakness rather than the positive developments from the partnership.
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Analyst Views on EXPE
Wall Street analysts forecast EXPE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EXPE is 284.79 USD with a low forecast of 220.00 USD and a high forecast of 360.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
9 Buy
19 Hold
0 Sell
Moderate Buy
Current: 231.300
Low
220.00
Averages
284.79
High
360.00
Current: 231.300
Low
220.00
Averages
284.79
High
360.00
About EXPE
Expedia Group, Inc. is an online travel company. The Company’s segments include B2C, B2B, and trivago. The B2C segment provides a full range of travel and advertising services to its worldwide customers through a variety of consumer brands including: Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The B2B segment fuels a wide range of travel and non-travel companies, including airlines, offline travel agents, online retailers, corporate travel management and financial institutions, who leverage travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to their travelers. Its trivago segment generates advertising revenue primarily from sending referrals to online travel companies and travel service providers from its hotel metasearch Websites. The trivago is its majority-owned hotel metasearch company, based in Dusseldorf, Germany.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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