Dollar General Launches Holiday Promotions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 01 2025
0mins
Should l Buy DG?
Dollar General Corp has launched its holiday promotions, offering discounts of up to 50% on home goods and holiday décor. This initiative, named Jolly Good Deals, runs from Thanksgiving through Cyber Monday, aiming to attract more customers during the peak shopping season.
The three-day sales event from November 27 to 29 features popular items at discounted prices, such as the Pyrex® 10-Ct. Simply Store Set for $10 and the Toastmaster® Electric Griddle for $15. Additionally, the company is enhancing customer engagement by offering free delivery for the first 10,000 myDG customers on Cyber Monday.
With over 20,000 stores nationwide, Dollar General is positioning itself as a key player in the retail market, especially in rural areas. The expansion of delivery services through partnerships with DoorDash and UberEats further strengthens its market presence, likely contributing to the positive stock movement.
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Analyst Views on DG
Wall Street analysts forecast DG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DG is 143.86 USD with a low forecast of 125.00 USD and a high forecast of 170.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
9 Buy
7 Hold
0 Sell
Moderate Buy
Current: 144.900
Low
125.00
Averages
143.86
High
170.00
Current: 144.900
Low
125.00
Averages
143.86
High
170.00
About DG
Dollar General Corporation is a discount retailer. The Company offers merchandise, including consumable items, seasonal items, home products and apparel. Its merchandise includes brands from manufacturers, as well as its own private brand selections with prices at discounts to brands. Its consumables category includes paper and cleaning products, packaged food, perishables, snacks, health and beauty, pet, and tobacco products. Its seasonal products include holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. Its home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. The Company’s apparel products include basic items for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rating Standard Interpretation: Seeking Alpha's dividend growth ratings use a scale from A+ to F, with grades of B- or above considered a Buy, while D+ or below is deemed a Sell, highlighting a significant deficiency in these companies' commitment to shareholder returns, potentially impacting their attractiveness.
See More
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