Choice Hotels expands in Canada with six new properties
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 06 2026
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Should l Buy CHH?
Source: Newsfilter
Choice Hotels International Inc saw a price increase of 3.97%, reaching a 20-day high amid a generally weak market, with the Nasdaq-100 down 0.80% and the S&P 500 down 0.12%.
This rise is attributed to the company's announcement of expanding its Ascend Collection in Canada with six new properties, which is expected to increase its market share by 20%. The company reported a 7% year-over-year increase in Canadian RevPAR in Q3, indicating effective market strategies and laying a solid foundation for future growth. CEO Pat Pacious emphasized that these new agreements mark a significant milestone in the company's expansion plans.
The implications of this expansion are significant, as it not only strengthens Choice Hotels' presence in high-demand travel destinations but also enhances its competitive edge internationally, with plans to add over 15 hotels in Africa and Australia in the coming years.
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Analyst Views on CHH
Wall Street analysts forecast CHH stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for CHH is 102.56 USD with a low forecast of 84.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
2 Buy
5 Hold
3 Sell
Hold
Current: 106.530
Low
84.00
Averages
102.56
High
126.00
Current: 106.530
Low
84.00
Averages
102.56
High
126.00
About CHH
Choice Hotels International, Inc. is a lodging franchisor with over 7,500 hotels, representing over 650,000 rooms, in 46 countries and territories. The Company’s segments include Hotel Franchising & Management and Corporate & Other. The Hotel Franchising & Management reportable segment includes the Company's hotel franchising operations, which consist of its approximately 22 brands and brand extensions and the hotel management operations of 13 hotels (inclusive of four-owned hotels). Its brand names include Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Ascend Hotel Collection, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, and Cambria Hotels (collectively, the legacy Choice brands). It also includes Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Design and Efficiency: The new prototype blends design innovation with investment intelligence, intended to improve operational efficiency and create long-term value for hotel owners, thereby enhancing their competitive position in the market.
- Market Positioning: As a leader in the extended stay segment, the new design of Everhome Suites will further solidify its leadership in the midscale market, catering to the growing consumer demand for extended stay options.
- Strategic Implications: The prototype launch not only showcases Choice Hotels' keen insight into future market trends but also demonstrates its commitment to driving innovation and value creation within the industry.
See More
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- Attraction of Shorted Stocks: Investors maintain high short interest in overvalued stocks, indicating significant perceived risks such as poor earnings or industry headwinds that could drive prices down, impacting market sentiment and investment strategies.
- Bear vs. Bull Dynamics: Short sellers meticulously identify companies they view as ticking time bombs, while retail traders see high short interest as a potential springboard for price rebounds, where rising stock prices can trigger short squeezes, affecting market liquidity.
- Understanding Short Squeeze Mechanics: A short squeeze creates a volatile feedback loop initiated by unexpected price increases, forcing short sellers to buy back shares to cover positions, which spikes demand and further elevates prices, trapping more short sellers and potentially leading to outsized returns.
- Current Market Landscape: As of February 2, the most shorted stocks include those with market caps above $2 billion and free floats exceeding 5 million shares, ranked by short interest, highlighting the market's focus on these stocks and their associated risks.
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- International Expansion Achievement: Choice Hotels onboarded a record 130 new international hotels in 2025, pushing its total international room count to nearly 160,000, reflecting a 13% year-over-year growth that highlights the company's robust growth potential in key markets.
- Domestic Market Performance: In the U.S., Choice Hotels recorded its strongest year for extended stay openings with 66 new hotels, indicating sustained consumer demand for long-term accommodations and the company's leadership in this segment.
- Steady Brand Development: The company's upscale and core brands also performed well, with ongoing development progress underscoring strong market demand and enhancing value for franchise owners, thereby solidifying brand appeal.
- Strategic Value Enhancement: Choice Hotels' continuous expansion and brand performance not only increase market share but also provide greater returns for franchisees, reinforcing its competitive advantage in the global hotel industry.
See More
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- International Expansion Achievement: Choice Hotels onboarded 130 new international hotels in 2025, bringing its total international room count to nearly 160,000, reflecting a 13% year-over-year growth that underscores the company's strong market presence and brand appeal.
- Strong Extended Stay Performance: The company opened 66 extended stay hotels domestically, achieving a record high that highlights sustained demand in this segment and reinforces its leadership position in the growing extended stay market.
- European Market Deepening: Choice Hotels signed a transformative 50-unit Quality Suites development agreement in France, nearly doubling its footprint in the country, while also entering Poland with an Ascend Collection property, further expanding its European presence.
- Asian Market Breakthrough: The company signed a 70-unit franchise agreement with SSAW in China, expected to yield over 100 Comfort and Quality hotels over the next four years, marking a significant step in its long-term growth strategy in Asia.
See More
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- Beneficiary Companies: Analyst Lakos-Bujas highlighted that retailers like Dollar Tree (DLTR) and Dollar General (DG), along with financial firms such as Citigroup (C) and Western Union (WU), are poised to benefit, reflecting a focus on the low-end consumer segment.
- Market Performance: Despite a recent downgrade, Dollar Tree's stock has surged over 78% in the past year, while Walmart (WMT) has seen a 25% increase due to a surge in AI-driven traffic, indicating sustained demand for low-cost goods.
- Industry Trends: The S&P Retail Select Industry Index (SPSIRE) has gained over 10% in the past year, highlighting strong performance among discount retailers and reflecting a growing consumer demand for affordability.
See More
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- Short Squeeze Potential: Stocks with high short interest, such as Avis Budget (52.38%) and PureCycle Technologies (41.89%), may become targets for short squeezes, attracting speculators seeking quick gains, but also carrying high risks and volatility.
- Investor Caution: While short squeezes can yield rapid returns, monitoring fluctuations in short interest serves as a warning for investors to act cautiously to avoid significant losses due to market uncertainties.
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