Alaska Airlines Places Historic Order for 105 Boeing 737 Max 10 Jets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Should l Buy ALK?
Source: CNBC
Alaska Air Group Inc's stock fell 3.42% and hit a 20-day low amid a generally positive market, with the Nasdaq-100 up 0.05% and the S&P 500 up 0.01%.
The catalyst for this movement is the historic order placed by Alaska Airlines for 105 Boeing 737 Max 10 jets and five 787-10 Dreamliners. This record purchase aims to secure order slots through the mid-2030s, reflecting the airline's confidence in Boeing's production capabilities and its strategy for international expansion. Despite the 737 Max 10 not yet being FAA certified, Alaska Airlines believes this order will enhance its competitive positioning.
This significant order underscores Alaska Airlines' commitment to growth and modernization, as it prepares to expand its route network and improve customer experience with newer, more efficient aircraft.
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Analyst Views on ALK
Wall Street analysts forecast ALK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ALK is 73.00 USD with a low forecast of 64.00 USD and a high forecast of 94.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
10 Buy
0 Hold
0 Sell
Strong Buy
Current: 55.260
Low
64.00
Averages
73.00
High
94.00
Current: 55.260
Low
64.00
Averages
73.00
High
94.00
About ALK
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates through its subsidiaries Alaska Airlines, Inc., Hawaiian Holdings, Inc., Horizon Air Industries, Inc., and McGee Air Services. The Company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. The Alaska Airlines segment includes scheduled air transportation on Alaska's Boeing jet aircraft for passengers and cargo. The Hawaiian Airlines segment includes scheduled air transportation on Hawaiian's Boeing and Airbus jet aircraft for passengers and cargo. The Regional segment includes Horizon's and other third-party carriers’ scheduled air transportation on E175 jet aircraft for passengers under capacity purchase agreements (CPAs). The Company serves more than 140 destinations throughout North America, Central America, Asia and across the Pacific. The Company provides freight and mail services (cargo) using both freighter aircraft and the bellies of its passenger aircraft.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Long-Term Expansion Plans: Alaska Air advanced its fleet expansion strategy by ordering 53 additional 737-10 aircraft for delivery between 2032 and 2035, demonstrating its commitment to capacity and fleet growth well into the next decade.
- Diverse Revenue Sources: Analysts noted that Alaska Air and select carriers are well-positioned to benefit from diverse revenue streams and strong brand loyalty, indicating a favorable market position as the airline industry recovers.
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- Strategic Investment Plan: Alaska Air's three-year 'Alaska Accelerate' initiative aims to generate $1 billion in incremental profit by expanding international routes and upgrading premium offerings, targeting at least 12 widebody international destinations by 2030.
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