"The Swift Effect" Returns: How the Singer's Engagement News Influenced Jewelry Stocks This Week
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 30 2025
0mins
Should l Buy BRLT?
Source: NASDAQ.COM
Taylor Swift's Engagement and Its Economic Impact
- Engagement Announcement: Taylor Swift announced her engagement to Travis Kelce, leading to a notable rise in jewelry stocks, showcasing the influence of her fanbase on the economy.
- Stock Market Reaction: Following the announcement, Signet Jewelers Limited saw a 1% increase in stock price, which later surged nearly 10% to $95/share. Brilliant Earth Group experienced a 30% increase, rising from $2.17/share to $2.82/share.
Broader Market Effects
- Luxury Brands Performance: Other luxury brands, including Movado Group and LVMH, also saw stock increases of over 4% following the engagement news.
- Historical Context: This isn't the first instance of Swift's influence; her "Eras" tour was credited with boosting hotel revenues in several cities, indicating her significant economic impact.
Sustainability of Stock Gains
- Market Correction: Despite initial gains, stocks like Signet Jewelers and Brilliant Earth Group saw declines shortly after, with Signet closing at $89.86/share, still above pre-engagement levels but down from its peak.
- Long-term Viability: Analysts question whether the temporary spike in interest will lead to sustained jewelry sales or stock performance, given the historical underperformance of these companies compared to the S&P 500.
Investment Considerations
- Future Prospects: The article suggests that while a Taylor Swift-inspired engagement ring could be a hit, investors should be cautious. Signet Jewelers was not included in a list of top stock recommendations by the Motley Fool, which highlighted other stocks with better potential returns.
- Performance Comparison: The Motley Fool's Stock Advisor has achieved a total average return of 1,049%, significantly outperforming the S&P 500's 185% return, emphasizing the importance of careful stock selection.
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Analyst Views on BRLT
Wall Street analysts forecast BRLT stock price to rise
4 Analyst Rating
1 Buy
3 Hold
0 Sell
Hold
Current: 1.510
Low
2.00
Averages
2.53
High
3.00
Current: 1.510
Low
2.00
Averages
2.53
High
3.00
About BRLT
Brilliant Earth Group, Inc. is a digitally native omnichannel jewelry company. The Company designs, procures, and sells ethically sourced diamonds, gemstones, and jewelry online and through showrooms operating within the United States. Its collection of diamond engagement and wedding rings, gemstone rings, and fine jewelry. Its technology enables dynamic product visualization, augmented reality try-on, blockchain-verified transparency, and rapid fulfillment of its flagship Design Your Own product, a custom design process.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Flagship Store Design: The new showroom not only relocates the brand's longtime West Hollywood location but also marks a significant advancement in design, service, and execution, expected to serve as a scalable blueprint for future retail expansion, supporting capital-efficient growth across major U.S. markets.
- Customer Experience Innovation: The showroom features a Personalization Station where clients can customize jewelry, combining guided services and interactive experiences to enhance customer engagement and emotional connection, reflecting modern luxury consumption trends.
- Brand Values Expression: The new showroom embodies Brilliant Earth's brand values through natural materials and human-centered design, creating an aesthetically pleasing yet functional environment intended to support diverse client journeys and foster long-term relationship building.
See More
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- Challenges for Jewelers: Jewelers are facing difficulties due to tariffs and the ongoing rise in gold prices, complicating their operations.
See More
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- Market Positioning: This collection specifically targets millennials and Gen Z, aiming to meet their desire for personalization and emotional value by blending childhood memories with contemporary design, which could enhance brand loyalty.
- Product Features: Each ring features 14k gold and vibrant natural and lab-grown gemstones, inspired by Ring Pop's classic colorways, reflecting Brilliant Earth's commitment to quality and design excellence.
- Brand Vision: Brilliant Earth is dedicated to creating a more transparent and sustainable jewelry industry, and this collaboration not only showcases its innovative capabilities but also further solidifies its leadership position in the ethical jewelry market.
See More
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- Unique Collaboration: Brilliant Earth partners with Bazooka Brands to launch a limited-edition Ring Pop jewelry collection priced at $1,790 per ring, aiming to transform the nostalgic candy into modern luxury and attract younger consumers.
- Market Positioning: This collection specifically targets millennials and Gen Z, seeking to enhance brand emotional resonance and market appeal by merging their childhood Ring Pop experiences with significant contemporary milestones.
- Design Philosophy: Each ring features 14k gold and vibrant natural and lab-grown gemstones that reflect Ring Pop's classic colorways, showcasing Brilliant Earth's high standards in design and quality, further solidifying its leadership in the jewelry industry.
- Brand Vision: Brilliant Earth is committed to creating a more transparent and sustainable jewelry industry, and this collaboration not only demonstrates its innovative capabilities but also emphasizes the strategic importance of meeting modern consumers' emotional needs.
See More
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Financial Performance: Brilliant Earth Group reported a 10.4% year-over-year increase in net sales for Q3 2025, reaching $110.3 million, and achieved a gross margin of 57.6%.
Bookings Growth: The company experienced a significant 45% year-over-year growth in fine jewelry bookings and a return to growth in engagement ring bookings, alongside record bookings for wedding and anniversary bands.
Profitability: Despite a GAAP net loss of $0.7 million, Brilliant Earth maintained positive Adjusted EBITDA for the 17th consecutive quarter, with an Adjusted EBITDA of $3.6 million.
Future Outlook: The company anticipates a year-over-year net sales growth of 3% to 4.5% for the full year 2025, reflecting confidence in consumer demand as the holiday season approaches.
See More
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