The $100 Billion Bitcoin Bet: How Treasury Companies Are Fueling The Crypto Run
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 01 2025
0mins
Should l Buy MSTR?
Source: Benzinga
Emergence of Digital Asset Treasury Companies (DATCOs): DATCOs, which hold significant amounts of cryptocurrencies like Bitcoin and Ethereum, are reshaping the financial landscape by influencing crypto prices through equity market dynamics and capital raising strategies. They currently hold over $100 billion in digital assets, with a notable concentration among a few firms.
Risks and Market Impact: While DATCOs are driving demand for cryptocurrencies, their reliance on equity premiums and capital markets poses risks; a shift in investor sentiment could lead to reduced asset accumulation and potential market volatility. Their growing influence indicates that Bitcoin's price is increasingly tied to traditional financial flows.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy MSTR?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on MSTR
Wall Street analysts forecast MSTR stock price to rise
14 Analyst Rating
12 Buy
2 Hold
0 Sell
Strong Buy
Current: 123.000
Low
229.00
Averages
453.17
High
705.00
Current: 123.000
Low
229.00
Averages
453.17
High
705.00
About MSTR
Strategy Inc., formerly MicroStrategy Incorporated, is a bitcoin treasury and business intelligence company. The Company provides cloud-native, artificial intelligence (AI)-powered enterprise analytics software to thousands of global customers. The Company’s Strategy ONE platform provides access to AI-powered workflows, unlimited data sources, cloud-native technologies, and performance to speed up time from data to action. Strategy One delivers visualization, reporting, and embedded analytics capabilities across retail, banking, technology, manufacturing, insurance, consulting, healthcare, telecommunications, and the public sector. Its Strategy Mosaic is a universal intelligence layer that provides enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it. The Strategy Mosaic offers data clarity and connection by eliminating trade-offs between flexibility, control, and speed.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Strategy Inc. Plans to Convert Convertible Debt to Equity
- Debt-to-Equity Conversion: Founder Michael Saylor announced that Strategy Inc. plans to convert its convertible debt into equity over the next three to six years, reflecting confidence in future market conditions.
- Strong Balance Sheet: Even if Bitcoin's price drops to $8,000, Strategy Inc. maintains $49 billion in Bitcoin reserves, sufficient to cover $6 billion in net debt, showcasing robust financial resilience.
- Debt Management Strategy: The company has accumulated over $8.2 billion in debt primarily through convertible senior notes for Bitcoin acquisitions, with no major maturities until 2028, indicating a solid debt management approach.
- Market Reaction: Despite MSTR shares rising 8.85% to $133.88 during Friday's trading, market confidence in its future performance remains weak, with low momentum rankings indicating potential challenges ahead.
See More
Strategy's Stock Volatility Amid Bitcoin Bets
- Stock Price Decline: Strategy's stock has plunged nearly 60% over the past year, primarily due to its all-in bet on Bitcoin, which lost almost 30% in the same period, significantly impacting market confidence in the company.
- Investment Potential: Despite the current stock price of $133.88, a $10,000 investment today could potentially grow to over $1 million if its bold Bitcoin bets pay off, highlighting the high-risk, high-reward nature of this investment.
- Bitcoin Price Forecast: Co-founder Michael Saylor predicts Bitcoin's price will soar from about $68,000 today to $21 million by 2046, suggesting that a $10,000 investment in Bitcoin could grow to $3.09 million, further elevating investor expectations.
- Liquidity Risk Assessment: Although Bitcoin's recent drop has fallen below the average purchase price of $76,056, Saylor noted that Strategy would only face liquidation risk if Bitcoin drops below $8,000, providing investors with a certain margin of safety.
See More
Coinbase Shares Are Now Independent of Bitcoin's Influence; ARK Invest's Cathie Wood Is Purchasing.
- Stock Performance: Coinbase Global's stock has significantly declined in recent months.
- Market Influence: The drop in stock value is largely attributed to the ongoing Bitcoin selloff.
See More
Cryptocurrency Market Faces Pressure as Stock Futures Rise
- Cryptocurrency Market Decline: Bitcoin slid into the $68,000 region with an 11% increase in trading volume over the past 24 hours, yet the market continues to face selling pressure, indicating a bearish sentiment among investors.
- Ethereum Trading Surge: Ethereum fell below $2,000 amid an 80% spike in 24-hour trading volume, reflecting strong selling pressure that could impact its short-term price trajectory.
- Market Liquidation Overview: Approximately $325 million was liquidated from the market in the last 24 hours, with $240 million in bullish long positions wiped out, highlighting investor sensitivity to market volatility.
- Stock Futures Rise: Dow Jones Industrial Average futures rose by 37 points, or 0.07%, as consumer inflation eased to an 8-month low, suggesting a more optimistic outlook for the economy moving forward.
See More
Crypto Treasuries Under Pressure as Market Cap Falls Over 30%
- Market Value Decline: The total market cap of cryptocurrencies has fallen over 30% in the past three months, significantly pressuring treasury firms that rely on crypto assets, potentially forcing them to sell holdings to service debts, thereby exacerbating the market downturn.
- Financial Strain Intensifies: Mara Holdings has a market cap of $3.05 billion against Bitcoin assets worth $3.69 billion, indicating financial vulnerability as it faces pressure to sell Bitcoin, highlighting the precarious nature of its financial situation.
- Severe Unrealized Losses: BitMine Immersion Technologies is sitting on approximately $7.5 billion in unrealized paper losses, and despite raising funds through PIPE deals, its stock has plummeted nearly 60% in the past six months, underscoring its fragility in the current market environment.
- Rising ETF Appeal: With the approval of cryptocurrency ETFs, investors may increasingly prefer these passive investment vehicles over higher-risk crypto treasuries, potentially leading to capital outflows and a decline in market share for the latter.
See More
Crypto Market Cap Drops 30%, Impacting Treasury Firms
- Market Value Plunge: The crypto market cap has fallen over 30% in the last three months, creating significant pressure on treasury firms that rely on crypto assets, with many potentially needing to sell their holdings to service debt, exacerbating the market downturn.
- Financial Strain Intensifies: For instance, Mara Holdings has a market cap of $3.05 billion while its Bitcoin assets are valued at $3.69 billion, yet the company may face pressure to sell Bitcoin, reflecting the vulnerability of crypto treasury firms.
- Severe Unrealized Losses: BitMine Immersion Technologies is sitting on approximately $7.5 billion in unrealized losses, and despite raising funds through PIPE deals, its stock has plummeted nearly 60% in the past six months, indicating market concerns about its future.
- Increased ETF Pressure: With the introduction of crypto ETFs, digital asset treasury firms face heightened competitive pressure, especially as ETFs offer yield and liquidity advantages, potentially leading investors to shift towards safer investment options, thereby impacting the entire crypto ecosystem.
See More
Strategy Inc. Plans to Convert Convertible Debt to Equity
- Debt-to-Equity Conversion: Founder Michael Saylor announced that Strategy Inc. plans to convert its convertible debt into equity over the next three to six years, reflecting confidence in future market conditions.
- Strong Balance Sheet: Even if Bitcoin's price drops to $8,000, Strategy Inc. maintains $49 billion in Bitcoin reserves, sufficient to cover $6 billion in net debt, showcasing robust financial resilience.
- Debt Management Strategy: The company has accumulated over $8.2 billion in debt primarily through convertible senior notes for Bitcoin acquisitions, with no major maturities until 2028, indicating a solid debt management approach.
- Market Reaction: Despite MSTR shares rising 8.85% to $133.88 during Friday's trading, market confidence in its future performance remains weak, with low momentum rankings indicating potential challenges ahead.
See More
Strategy's Stock Volatility Amid Bitcoin Bets
- Stock Price Decline: Strategy's stock has plunged nearly 60% over the past year, primarily due to its all-in bet on Bitcoin, which lost almost 30% in the same period, significantly impacting market confidence in the company.
- Investment Potential: Despite the current stock price of $133.88, a $10,000 investment today could potentially grow to over $1 million if its bold Bitcoin bets pay off, highlighting the high-risk, high-reward nature of this investment.
- Bitcoin Price Forecast: Co-founder Michael Saylor predicts Bitcoin's price will soar from about $68,000 today to $21 million by 2046, suggesting that a $10,000 investment in Bitcoin could grow to $3.09 million, further elevating investor expectations.
- Liquidity Risk Assessment: Although Bitcoin's recent drop has fallen below the average purchase price of $76,056, Saylor noted that Strategy would only face liquidation risk if Bitcoin drops below $8,000, providing investors with a certain margin of safety.
See More
Coinbase Shares Are Now Independent of Bitcoin's Influence; ARK Invest's Cathie Wood Is Purchasing.
- Stock Performance: Coinbase Global's stock has significantly declined in recent months.
- Market Influence: The drop in stock value is largely attributed to the ongoing Bitcoin selloff.
See More
Cryptocurrency Market Faces Pressure as Stock Futures Rise
- Cryptocurrency Market Decline: Bitcoin slid into the $68,000 region with an 11% increase in trading volume over the past 24 hours, yet the market continues to face selling pressure, indicating a bearish sentiment among investors.
- Ethereum Trading Surge: Ethereum fell below $2,000 amid an 80% spike in 24-hour trading volume, reflecting strong selling pressure that could impact its short-term price trajectory.
- Market Liquidation Overview: Approximately $325 million was liquidated from the market in the last 24 hours, with $240 million in bullish long positions wiped out, highlighting investor sensitivity to market volatility.
- Stock Futures Rise: Dow Jones Industrial Average futures rose by 37 points, or 0.07%, as consumer inflation eased to an 8-month low, suggesting a more optimistic outlook for the economy moving forward.
See More
Crypto Treasuries Under Pressure as Market Cap Falls Over 30%
- Market Value Decline: The total market cap of cryptocurrencies has fallen over 30% in the past three months, significantly pressuring treasury firms that rely on crypto assets, potentially forcing them to sell holdings to service debts, thereby exacerbating the market downturn.
- Financial Strain Intensifies: Mara Holdings has a market cap of $3.05 billion against Bitcoin assets worth $3.69 billion, indicating financial vulnerability as it faces pressure to sell Bitcoin, highlighting the precarious nature of its financial situation.
- Severe Unrealized Losses: BitMine Immersion Technologies is sitting on approximately $7.5 billion in unrealized paper losses, and despite raising funds through PIPE deals, its stock has plummeted nearly 60% in the past six months, underscoring its fragility in the current market environment.
- Rising ETF Appeal: With the approval of cryptocurrency ETFs, investors may increasingly prefer these passive investment vehicles over higher-risk crypto treasuries, potentially leading to capital outflows and a decline in market share for the latter.
See More
Crypto Market Cap Drops 30%, Impacting Treasury Firms
- Market Value Plunge: The crypto market cap has fallen over 30% in the last three months, creating significant pressure on treasury firms that rely on crypto assets, with many potentially needing to sell their holdings to service debt, exacerbating the market downturn.
- Financial Strain Intensifies: For instance, Mara Holdings has a market cap of $3.05 billion while its Bitcoin assets are valued at $3.69 billion, yet the company may face pressure to sell Bitcoin, reflecting the vulnerability of crypto treasury firms.
- Severe Unrealized Losses: BitMine Immersion Technologies is sitting on approximately $7.5 billion in unrealized losses, and despite raising funds through PIPE deals, its stock has plummeted nearly 60% in the past six months, indicating market concerns about its future.
- Increased ETF Pressure: With the introduction of crypto ETFs, digital asset treasury firms face heightened competitive pressure, especially as ETFs offer yield and liquidity advantages, potentially leading investors to shift towards safer investment options, thereby impacting the entire crypto ecosystem.
See More
