Tesla Layoffs Hit Marketing Team, Retracts Advertising Push
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 22 2024
0mins
Should l Buy TSLA?
Source: Benzinga
- Tesla's Marketing Team Changes: Tesla eliminated a recently established marketing team, moving away from traditional advertising approved by Elon Musk.
- Layoffs and Impact: The U.S. “growth content” team, led by senior manager Alex Ingram, was cut as part of broader company layoffs affecting Tesla's design studio and employees in Hawthorne, California.
- Investor Concerns and Prioritizing Marketing: Investors are pressing Tesla to prioritize marketing amid slowing global EV sales growth and increasing competition as the company shifts towards a robotaxi future.
- Company Layoffs and Reductions: Tesla announced layoffs impacting over 10% of its global workforce, with reports suggesting reductions in some areas could reach about 20%, potentially exceeding 20,000 layoffs.
- Stock Performance and Price Cuts: Tesla's shares declined after announcing price reductions for vehicles in the U.S., Germany, and China, with the stock plunging 43% year-to-date.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy TSLA?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on TSLA
Wall Street analysts forecast TSLA stock price to fall
30 Analyst Rating
12 Buy
11 Hold
7 Sell
Hold
Current: 417.070
Low
25.28
Averages
401.93
High
600.00
Current: 417.070
Low
25.28
Averages
401.93
High
600.00
About TSLA
Tesla, Inc. designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Its segments include automotive, and energy generation and storage. The automotive segment includes the design, development, manufacturing, sales and leasing of high-performance fully electric vehicles, and sales of automotive regulatory credits. It also includes sales of used vehicles, non-warranty maintenance services and collisions, part sales, paid supercharging, insurance services revenue and retail merchandise sales. The energy generation and storage segment include the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives. Its consumer vehicles include the Model 3, Y, S, X and Cybertruck. Its lithium-ion battery energy storage products include Powerwall and Megapack.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Musk's Wealth Tied to Tesla and SpaceX Ownership
- Source of Wealth: Musk stated that his $849.3 billion fortune is overwhelmingly tied to his ownership stakes in Tesla and SpaceX, with less than 0.1% in cash, indicating that his wealth is primarily derived from equity rather than cash flow.
- Employee Incentives: He noted that employees at both Tesla and SpaceX receive stock and options, which not only enhances employee engagement but also boosts the overall value creation capacity of the companies.
- Market Predictions: Following the merger of SpaceX with Musk's AI firm xAI, the market has raised the odds of him reaching a $1 trillion net worth by 2027 to 78%, reflecting strong investor confidence in his future growth potential.
- Tesla Performance: Tesla's recent quarterly earnings of 50 cents per share exceeded analyst expectations of 45 cents, with quarterly revenue reaching $24.9 billion, showcasing the company's robust performance and ongoing growth potential in the electric vehicle market.
See More
Tesla Shifts Full Self-Driving to Subscription Model
- Subscription Model Shift: Tesla (TSLA) has launched a full self-driving (FSD) subscription service in core markets like the U.S. and Canada, charging approximately $99 per month instead of a one-time fee of nearly $8,000, aiming to lower entry barriers and enhance recurring software revenue.
- Existing User Protection: Current owners who have paid for FSD will retain lifetime access, a strategy that not only safeguards existing customers' investments but also has the potential to attract new users, thereby expanding Tesla's customer base.
- Technical Foundation and Market Positioning: FSD is built on Tesla's Autopilot foundation, incorporating features like adaptive cruise control and lane-keeping; although classified as a Level 2 driver-assistance system, its long-term goal is to achieve higher levels of autonomy, enhancing competitive positioning in the market.
- Future Growth Potential: Analysts view the high-margin software revenue from FSD as a stabilizing factor for Tesla amid challenges in other business areas, while its integration with future robotaxi networks is expected to further enhance the company's long-term value.
See More
Tesla's AI Prospects Look Bright but Risks Abound
- Analyst Optimism: As Tesla advances in self-driving and robotics, more analysts are becoming bullish, with projections suggesting robotaxi revenue could reach $250 billion by 2035, indicating significant market potential.
- Financial Improvement: Tesla's gross margin rose to 20.1% in Q4 2025, the highest in two years, and its cash and investments totaled $44 billion, a 20% increase from 2024, providing financial backing for future investments.
- Market Challenges Intensify: Despite the positive outlook, Tesla's sales fell by 3% in 2025, marking its first annual decline, while earnings plummeted 47% year-over-year to $1.08 per share, highlighting risks from weakened consumer demand and brand damage.
- Valuation Risks: With a price-to-earnings ratio of 393, significantly above the tech sector average of 43, investors face high risks buying Tesla stock at current prices, suggesting caution until the company's financial situation improves.
See More
Global Battery Energy Storage Market Set for Rapid Growth
- Market Growth Potential: The global battery energy storage system market is projected to grow at a CAGR of 15.8%, expanding from USD 50.81 billion in 2025 to USD 105.96 billion by 2030, reflecting a surge in renewable energy demand and rising electricity consumption.
- Technology Advancement Drivers: The decline in costs of lithium-ion and other advanced battery technologies makes energy storage solutions more economically viable, while supportive government policies and incentives accelerate market deployment.
- North America Market Outlook: North America is expected to capture a significant share of the battery energy storage market by 2030, driven by increased renewable energy projects and a focus on grid reliability and resilience, facilitating large-scale storage implementations.
- Utility Application Dominance: The utility application segment is projected to account for the largest share of the battery energy storage market during the forecast period, stabilizing voltage and frequency to ensure reliable grid operations and supporting renewable energy integration.
See More
Broadcom's Rise in the AI Sector
- Surging AI Revenue: Broadcom reported a 74% year-over-year increase in AI semiconductor revenue for the latest quarter, with projections indicating that first-quarter revenue will double to $8.2 billion, driven by strong demand for custom accelerators and AI Ethernet switches, significantly boosting overall performance.
- Record Backlog: The company's backlog for AI switches has surpassed $10 billion, reflecting robust market demand amid ongoing AI data center buildouts, which further solidifies Broadcom's position in the industry.
- Differentiated Product Offering: Broadcom has launched the industry's first Wi-Fi 8 access point and switch system, designed to enhance security and speed for enterprises utilizing AI, thereby increasing its competitive edge and attracting more customers.
- Unique Market Positioning: Broadcom's XPUs are custom chips tailored for specific purposes, differentiating them from Nvidia and AMD's general-purpose GPUs, allowing the company to carve out a niche in the competitive AI market and enhancing its strategic positioning for future growth.
See More
Tesla's $20 Billion Investment Reshapes Transportation Market
- Surge in Capital Expenditure: Tesla plans to invest over $20 billion in capital spending by 2026, more than double last year's expenditure, highlighting its ambitious vision for the electric vehicle market, especially as competitors scale back their investments.
- Diversified Factory Investments: Among the six new factories, three are dedicated to electric vehicle production, including a lithium refinery and a low-cost lithium iron phosphate battery factory, directly supporting EV growth and strengthening Tesla's market position.
- Autonomous Driving Vision: CEO Elon Musk clearly stated in the recent earnings call that only 1% to 5% of miles driven will be by humans in the future, indicating Tesla's leadership in autonomous driving, with expectations that Cybercab production will surpass all other models combined.
- Significant Market Potential: The Cybercab is expected to cost under $30,000 and have a significantly lower cost per mile than traditional taxis; if regulatory approval is achieved, Tesla's robotaxi could present a compelling market opportunity, further solidifying its leadership in the EV sector.
See More
Musk's Wealth Tied to Tesla and SpaceX Ownership
- Source of Wealth: Musk stated that his $849.3 billion fortune is overwhelmingly tied to his ownership stakes in Tesla and SpaceX, with less than 0.1% in cash, indicating that his wealth is primarily derived from equity rather than cash flow.
- Employee Incentives: He noted that employees at both Tesla and SpaceX receive stock and options, which not only enhances employee engagement but also boosts the overall value creation capacity of the companies.
- Market Predictions: Following the merger of SpaceX with Musk's AI firm xAI, the market has raised the odds of him reaching a $1 trillion net worth by 2027 to 78%, reflecting strong investor confidence in his future growth potential.
- Tesla Performance: Tesla's recent quarterly earnings of 50 cents per share exceeded analyst expectations of 45 cents, with quarterly revenue reaching $24.9 billion, showcasing the company's robust performance and ongoing growth potential in the electric vehicle market.
See More
Tesla Shifts Full Self-Driving to Subscription Model
- Subscription Model Shift: Tesla (TSLA) has launched a full self-driving (FSD) subscription service in core markets like the U.S. and Canada, charging approximately $99 per month instead of a one-time fee of nearly $8,000, aiming to lower entry barriers and enhance recurring software revenue.
- Existing User Protection: Current owners who have paid for FSD will retain lifetime access, a strategy that not only safeguards existing customers' investments but also has the potential to attract new users, thereby expanding Tesla's customer base.
- Technical Foundation and Market Positioning: FSD is built on Tesla's Autopilot foundation, incorporating features like adaptive cruise control and lane-keeping; although classified as a Level 2 driver-assistance system, its long-term goal is to achieve higher levels of autonomy, enhancing competitive positioning in the market.
- Future Growth Potential: Analysts view the high-margin software revenue from FSD as a stabilizing factor for Tesla amid challenges in other business areas, while its integration with future robotaxi networks is expected to further enhance the company's long-term value.
See More
Tesla's AI Prospects Look Bright but Risks Abound
- Analyst Optimism: As Tesla advances in self-driving and robotics, more analysts are becoming bullish, with projections suggesting robotaxi revenue could reach $250 billion by 2035, indicating significant market potential.
- Financial Improvement: Tesla's gross margin rose to 20.1% in Q4 2025, the highest in two years, and its cash and investments totaled $44 billion, a 20% increase from 2024, providing financial backing for future investments.
- Market Challenges Intensify: Despite the positive outlook, Tesla's sales fell by 3% in 2025, marking its first annual decline, while earnings plummeted 47% year-over-year to $1.08 per share, highlighting risks from weakened consumer demand and brand damage.
- Valuation Risks: With a price-to-earnings ratio of 393, significantly above the tech sector average of 43, investors face high risks buying Tesla stock at current prices, suggesting caution until the company's financial situation improves.
See More
Global Battery Energy Storage Market Set for Rapid Growth
- Market Growth Potential: The global battery energy storage system market is projected to grow at a CAGR of 15.8%, expanding from USD 50.81 billion in 2025 to USD 105.96 billion by 2030, reflecting a surge in renewable energy demand and rising electricity consumption.
- Technology Advancement Drivers: The decline in costs of lithium-ion and other advanced battery technologies makes energy storage solutions more economically viable, while supportive government policies and incentives accelerate market deployment.
- North America Market Outlook: North America is expected to capture a significant share of the battery energy storage market by 2030, driven by increased renewable energy projects and a focus on grid reliability and resilience, facilitating large-scale storage implementations.
- Utility Application Dominance: The utility application segment is projected to account for the largest share of the battery energy storage market during the forecast period, stabilizing voltage and frequency to ensure reliable grid operations and supporting renewable energy integration.
See More
Broadcom's Rise in the AI Sector
- Surging AI Revenue: Broadcom reported a 74% year-over-year increase in AI semiconductor revenue for the latest quarter, with projections indicating that first-quarter revenue will double to $8.2 billion, driven by strong demand for custom accelerators and AI Ethernet switches, significantly boosting overall performance.
- Record Backlog: The company's backlog for AI switches has surpassed $10 billion, reflecting robust market demand amid ongoing AI data center buildouts, which further solidifies Broadcom's position in the industry.
- Differentiated Product Offering: Broadcom has launched the industry's first Wi-Fi 8 access point and switch system, designed to enhance security and speed for enterprises utilizing AI, thereby increasing its competitive edge and attracting more customers.
- Unique Market Positioning: Broadcom's XPUs are custom chips tailored for specific purposes, differentiating them from Nvidia and AMD's general-purpose GPUs, allowing the company to carve out a niche in the competitive AI market and enhancing its strategic positioning for future growth.
See More
Tesla's $20 Billion Investment Reshapes Transportation Market
- Surge in Capital Expenditure: Tesla plans to invest over $20 billion in capital spending by 2026, more than double last year's expenditure, highlighting its ambitious vision for the electric vehicle market, especially as competitors scale back their investments.
- Diversified Factory Investments: Among the six new factories, three are dedicated to electric vehicle production, including a lithium refinery and a low-cost lithium iron phosphate battery factory, directly supporting EV growth and strengthening Tesla's market position.
- Autonomous Driving Vision: CEO Elon Musk clearly stated in the recent earnings call that only 1% to 5% of miles driven will be by humans in the future, indicating Tesla's leadership in autonomous driving, with expectations that Cybercab production will surpass all other models combined.
- Significant Market Potential: The Cybercab is expected to cost under $30,000 and have a significantly lower cost per mile than traditional taxis; if regulatory approval is achieved, Tesla's robotaxi could present a compelling market opportunity, further solidifying its leadership in the EV sector.
See More
