Taylor Swift and Tariffs May Boost Diamond Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 31 2025
0mins
Should l Buy BRLT?
Source: WSJ
Impact on the Diamond-Jewelry Industry
- Engagement of Taylor Swift: Taylor Swift's engagement to NFL star Travis Kelce has generated significant media attention, particularly due to the public display of her diamond ring, which has positively influenced the diamond-jewelry market.
- Stock Price Reactions: Following the announcement of Swift's engagement, diamond-jewelry retailers Signet Jewelers and Brilliant Earth experienced notable increases in their stock prices, rising by 3% and 26% respectively on the day of the announcement.
Tariffs on Indian Diamonds
- Introduction of Tariffs: The United States implemented a 50% tariff on diamonds imported from India, effective the day after Swift's engagement announcement. This move is significant as India is the primary exporter of cut and polished diamonds globally.
- Further Stock Price Increases: On the day the tariffs took effect, Signet Jewelers and Brilliant Earth saw their stock prices rise again, with increases of 6.3% and 2.5% respectively, reflecting market optimism amidst the new trade policy.
Market Dynamics
- Consumer and Exporter Relationship: The U.S. is the largest consumer of diamond jewelry, while India plays a crucial role in the supply chain by cutting and polishing the majority of the world's diamonds. The new tariffs could reshape pricing and availability in the market, impacting both retailers and consumers.
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Analyst Views on BRLT
Wall Street analysts forecast BRLT stock price to rise
4 Analyst Rating
1 Buy
3 Hold
0 Sell
Hold
Current: 1.510
Low
2.00
Averages
2.53
High
3.00
Current: 1.510
Low
2.00
Averages
2.53
High
3.00
About BRLT
Brilliant Earth Group, Inc. is a digitally native omnichannel jewelry company. The Company designs, procures, and sells ethically sourced diamonds, gemstones, and jewelry online and through showrooms operating within the United States. Its collection of diamond engagement and wedding rings, gemstone rings, and fine jewelry. Its technology enables dynamic product visualization, augmented reality try-on, blockchain-verified transparency, and rapid fulfillment of its flagship Design Your Own product, a custom design process.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Flagship Store Design: The new showroom not only relocates the brand's longtime West Hollywood location but also marks a significant advancement in design, service, and execution, expected to serve as a scalable blueprint for future retail expansion, supporting capital-efficient growth across major U.S. markets.
- Customer Experience Innovation: The showroom features a Personalization Station where clients can customize jewelry, combining guided services and interactive experiences to enhance customer engagement and emotional connection, reflecting modern luxury consumption trends.
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- Product Features: Each ring features 14k gold and vibrant natural and lab-grown gemstones, inspired by Ring Pop's classic colorways, reflecting Brilliant Earth's commitment to quality and design excellence.
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- Design Philosophy: Each ring features 14k gold and vibrant natural and lab-grown gemstones that reflect Ring Pop's classic colorways, showcasing Brilliant Earth's high standards in design and quality, further solidifying its leadership in the jewelry industry.
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See More
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Profitability: Despite a GAAP net loss of $0.7 million, Brilliant Earth maintained positive Adjusted EBITDA for the 17th consecutive quarter, with an Adjusted EBITDA of $3.6 million.
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