Super Bowl Advertising Trend: Streaming-Only Spots Gain Popularity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 04 2026
0mins
Should l Buy FOXA?
Source: CNBC
- Rise of Streaming Ads: Streaming-only ad spots for the Super Bowl account for 10% of total ad inventory and cost about half of traditional TV ads, attracting more smaller brands and enhancing their visibility during major events.
- Record Ad Costs: NBC's Super Bowl ad inventory has sold out, with the average cost for a 30-second spot reaching $8 million, and 5 to 10 ads selling for over $10 million, indicating strong demand and competition in the advertising market.
- New Brand Participation: This year's streaming ad slots have attracted new advertisers like Tecovas and Life360, whose executives noted that streaming ads provide an opportunity to showcase their brands during the Super Bowl while managing investment costs effectively.
- Audience Growth Driving Demand: NBC's streaming platform Peacock has reached 44 million subscribers, and with the increase in live sports events, the demand for streaming ad spots has significantly risen, suggesting ongoing growth potential in the advertising market.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy FOXA?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on FOXA
Wall Street analysts forecast FOXA stock price to rise
13 Analyst Rating
8 Buy
5 Hold
0 Sell
Moderate Buy
Current: 56.430
Low
55.00
Averages
75.85
High
97.00
Current: 56.430
Low
55.00
Averages
75.85
High
97.00
About FOXA
Fox Corporation produces and distributes news, sports, and entertainment content through its primary domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. Its operating segments include Cable Network Programming, Television, Credible and the FOX Studio Lot. Cable Network Programming produces and licenses news and sports content distributed through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors and other digital platforms. Television produces, acquires, markets and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, approximately 29 full power broadcast television stations, including 11 duopolies, and other digital platforms. The FOX Studio Lot provides television and film production services. Credible is a United States consumer finance marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Market Sell-Off Triggers Tech Stock Pullback
- Tech Stock Pullback: The three major U.S. stock averages declined this week due to fears surrounding rapid AI developments, with software giants like Netflix and Fox dropping 6.5% and 11.6% respectively, indicating market concerns over the profitability of streaming platforms.
- Oversold Status: According to CNBC Pro, Fox Class A shares have a 14-day RSI of nearly 18.6, while Netflix's RSI is about 24, suggesting these stocks are technically oversold and may rebound in the near term.
- DoorDash Performance: DoorDash shares, with an RSI of 16.45, fell over 12% this week; however, Bank of America reiterated its buy rating, suggesting that a strong first-quarter outlook could serve as a clearing event, reflecting confidence in its future performance.
- Overbought Real Estate Stocks: Equinix and Texas Pacific Land are considered overbought with RSI levels around 85 and 82, respectively, with Equinix rising 12.7% this week after providing strong first-quarter guidance and increasing its dividend for the 11th consecutive year, highlighting robust demand for data centers.
See More
Media Stocks Plummet Amid AI Threat Concerns
- Media Stock Sell-off: Media companies faced a significant sell-off on Thursday as investors assessed the risks posed by AI-generated content, with Disney's stock dropping 5% and Fox plunging nearly 8%.
- Year-to-Date Declines: Since the beginning of the year, Spotify and Fox have seen declines of 23% and 19%, respectively, while Netflix and Disney have fallen 19% and 10%, reflecting market concerns over traditional media's vulnerability to AI threats.
- Rise of AI Content: Analysts noted that short-form user-generated content on YouTube captures 13% to 14% of audience time, and the quality of such content may improve with AI tools, further threatening traditional media.
- Market Reaction Lacks Nuance: Despite the real threat of new competition, analysts believe the market's reaction to AI video platforms lacks nuance, asserting that visual elements alone do not constitute professional content, leaving room for traditional media to continue attracting audiences.
See More
Analysis of FOXA Stock's 52-Week Highs and Lows
- Price Fluctuation Analysis: FOXA stock has a 52-week low of $46.42 and a high of $76.39, with the last trade at $61.11, indicating significant price movement within this range and reflecting market interest in the stock.
- Technical Indicator Reference: Data from TechnicalAnalysisChannel.com highlights the relationship between FOXA's performance and its 200-day moving average, which investors should monitor to assess future trends and potential investment opportunities.
- Market Sentiment Assessment: The current stock price is near the midpoint of its 52-week low and high, suggesting a neutral market sentiment towards FOXA, prompting investors to consider overall market trends alongside individual stock performance.
- Investor Focus Points: While the views expressed do not reflect those of Nasdaq, Inc., investors should remain attentive to both the technical and fundamental aspects of FOXA stock to make more informed investment decisions.
See More
Fox Corp Stock Enters Oversold Territory
- Oversold Indicator Analysis: Fox Corp (FOXA) has an RSI of 27.4, falling below the 30 oversold threshold, indicating that the recent stock price decline may be nearing exhaustion, attracting investors looking for buying opportunities.
- Dividend Yield Opportunity: With a current share price of $67.73, FOXA's annualized dividend of $0.56 translates to an annual yield of 0.83%, providing significant yield potential for dividend investors, especially in light of the stock's recent decline.
- Market Comparison Analysis: Compared to the average RSI of 56.2 for dividend stocks covered by Dividend Channel, FOXA's significantly lower RSI indicates relative weakness in the market, potentially offering investors a favorable entry point.
- Dividend History Consideration: While dividends are not always predictable, analyzing FOXA's dividend history can assist investors in assessing the likelihood of future dividend sustainability, enabling more informed investment decisions.
See More
Texas Instruments Acquires Silicon Labs in $7.5B Deal
- Acquisition Agreement: Texas Instruments is set to acquire Silicon Labs for $231 per share in an all-cash transaction valued at $7.5 billion, which not only boosts Silicon Labs' market valuation but also enhances Texas Instruments' competitive edge in the semiconductor sector.
- Positive Market Reaction: Following the acquisition announcement, Silicon Labs' stock surged by 49%, indicating strong investor confidence in the deal and reflecting optimistic expectations for consolidation within the semiconductor industry.
- Strong Earnings Performance: Silicon Labs reported an adjusted EPS of 56 cents for Q4, slightly above the consensus estimate of 55 cents, demonstrating stable financial performance that enhances the attractiveness of the acquisition.
- Industry Consolidation Trend: This acquisition represents a strategic move for Texas Instruments to expand its product line and signifies an acceleration in semiconductor industry consolidation, potentially triggering more similar deals that could reshape the market landscape.
See More
Latest Wall Street Rating Updates
- Goldman Sachs Reiterates Nvidia: Goldman Sachs maintains a Buy rating on Nvidia ahead of its earnings report, expecting investors to focus on visibility into 2027, non-traditional customer demand, and trends in the Chinese market, indicating strong market confidence in Nvidia's future growth.
- Benchmark Initiates Cava Rating: Benchmark initiates coverage of CAVA Group with a Buy rating and an $80 price target, reflecting its leadership position in the rapidly emerging Mediterranean dining market, which is expected to attract more investor interest in this burgeoning sector.
- BMO Capital Upgrades Brookfield: BMO upgrades Brookfield Asset Management from Market Perform to Outperform, citing attractive mid-teens distributable earnings growth prospects underpinned by continued fundraising momentum and fee rate resilience, showcasing the company's robust financial health.
- Bank of America Downgrades Qualcomm: Bank of America downgrades Qualcomm from Buy to Neutral, lowering the price target from $215 to $155 due to concerns over cyclical and structural weaknesses in the handset market, which may adversely affect its future performance.
See More
Market Sell-Off Triggers Tech Stock Pullback
- Tech Stock Pullback: The three major U.S. stock averages declined this week due to fears surrounding rapid AI developments, with software giants like Netflix and Fox dropping 6.5% and 11.6% respectively, indicating market concerns over the profitability of streaming platforms.
- Oversold Status: According to CNBC Pro, Fox Class A shares have a 14-day RSI of nearly 18.6, while Netflix's RSI is about 24, suggesting these stocks are technically oversold and may rebound in the near term.
- DoorDash Performance: DoorDash shares, with an RSI of 16.45, fell over 12% this week; however, Bank of America reiterated its buy rating, suggesting that a strong first-quarter outlook could serve as a clearing event, reflecting confidence in its future performance.
- Overbought Real Estate Stocks: Equinix and Texas Pacific Land are considered overbought with RSI levels around 85 and 82, respectively, with Equinix rising 12.7% this week after providing strong first-quarter guidance and increasing its dividend for the 11th consecutive year, highlighting robust demand for data centers.
See More
Media Stocks Plummet Amid AI Threat Concerns
- Media Stock Sell-off: Media companies faced a significant sell-off on Thursday as investors assessed the risks posed by AI-generated content, with Disney's stock dropping 5% and Fox plunging nearly 8%.
- Year-to-Date Declines: Since the beginning of the year, Spotify and Fox have seen declines of 23% and 19%, respectively, while Netflix and Disney have fallen 19% and 10%, reflecting market concerns over traditional media's vulnerability to AI threats.
- Rise of AI Content: Analysts noted that short-form user-generated content on YouTube captures 13% to 14% of audience time, and the quality of such content may improve with AI tools, further threatening traditional media.
- Market Reaction Lacks Nuance: Despite the real threat of new competition, analysts believe the market's reaction to AI video platforms lacks nuance, asserting that visual elements alone do not constitute professional content, leaving room for traditional media to continue attracting audiences.
See More
Analysis of FOXA Stock's 52-Week Highs and Lows
- Price Fluctuation Analysis: FOXA stock has a 52-week low of $46.42 and a high of $76.39, with the last trade at $61.11, indicating significant price movement within this range and reflecting market interest in the stock.
- Technical Indicator Reference: Data from TechnicalAnalysisChannel.com highlights the relationship between FOXA's performance and its 200-day moving average, which investors should monitor to assess future trends and potential investment opportunities.
- Market Sentiment Assessment: The current stock price is near the midpoint of its 52-week low and high, suggesting a neutral market sentiment towards FOXA, prompting investors to consider overall market trends alongside individual stock performance.
- Investor Focus Points: While the views expressed do not reflect those of Nasdaq, Inc., investors should remain attentive to both the technical and fundamental aspects of FOXA stock to make more informed investment decisions.
See More
Fox Corp Stock Enters Oversold Territory
- Oversold Indicator Analysis: Fox Corp (FOXA) has an RSI of 27.4, falling below the 30 oversold threshold, indicating that the recent stock price decline may be nearing exhaustion, attracting investors looking for buying opportunities.
- Dividend Yield Opportunity: With a current share price of $67.73, FOXA's annualized dividend of $0.56 translates to an annual yield of 0.83%, providing significant yield potential for dividend investors, especially in light of the stock's recent decline.
- Market Comparison Analysis: Compared to the average RSI of 56.2 for dividend stocks covered by Dividend Channel, FOXA's significantly lower RSI indicates relative weakness in the market, potentially offering investors a favorable entry point.
- Dividend History Consideration: While dividends are not always predictable, analyzing FOXA's dividend history can assist investors in assessing the likelihood of future dividend sustainability, enabling more informed investment decisions.
See More
Texas Instruments Acquires Silicon Labs in $7.5B Deal
- Acquisition Agreement: Texas Instruments is set to acquire Silicon Labs for $231 per share in an all-cash transaction valued at $7.5 billion, which not only boosts Silicon Labs' market valuation but also enhances Texas Instruments' competitive edge in the semiconductor sector.
- Positive Market Reaction: Following the acquisition announcement, Silicon Labs' stock surged by 49%, indicating strong investor confidence in the deal and reflecting optimistic expectations for consolidation within the semiconductor industry.
- Strong Earnings Performance: Silicon Labs reported an adjusted EPS of 56 cents for Q4, slightly above the consensus estimate of 55 cents, demonstrating stable financial performance that enhances the attractiveness of the acquisition.
- Industry Consolidation Trend: This acquisition represents a strategic move for Texas Instruments to expand its product line and signifies an acceleration in semiconductor industry consolidation, potentially triggering more similar deals that could reshape the market landscape.
See More
Latest Wall Street Rating Updates
- Goldman Sachs Reiterates Nvidia: Goldman Sachs maintains a Buy rating on Nvidia ahead of its earnings report, expecting investors to focus on visibility into 2027, non-traditional customer demand, and trends in the Chinese market, indicating strong market confidence in Nvidia's future growth.
- Benchmark Initiates Cava Rating: Benchmark initiates coverage of CAVA Group with a Buy rating and an $80 price target, reflecting its leadership position in the rapidly emerging Mediterranean dining market, which is expected to attract more investor interest in this burgeoning sector.
- BMO Capital Upgrades Brookfield: BMO upgrades Brookfield Asset Management from Market Perform to Outperform, citing attractive mid-teens distributable earnings growth prospects underpinned by continued fundraising momentum and fee rate resilience, showcasing the company's robust financial health.
- Bank of America Downgrades Qualcomm: Bank of America downgrades Qualcomm from Buy to Neutral, lowering the price target from $215 to $155 due to concerns over cyclical and structural weaknesses in the handset market, which may adversely affect its future performance.
See More
