Sinclair's Multicast Networks Achieve Significant Ratings Growth in November
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 17 2025
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Should l Buy SBGI?
Source: Newsfilter
- CHARGE Network Performance: CHARGE experienced significant ratings growth in November, driven by the addition of Criminal Minds, which boosted P25-54 viewership by 67%, culminating in a record night on November 29 with an average of 73,000 viewers, highlighting its strong appeal in crime programming.
- Comet's Strong Comeback: Comet delivered one of its best months ever in November, supported by shows like XENA: Warrior Princess, achieving a 19% increase in P35-64 viewership and ranking as the top multicast network on November 28, demonstrating its enduring appeal in sci-fi and fantasy genres.
- ROAR's Innovative Growth: ROAR saw significant gains in November, particularly with America's Funniest Home Videos, which increased P35-64 viewership by 67%, and set an all-time record for single-day viewership on Thanksgiving, showcasing its unique positioning in contemporary comedy.
- Strategic Expansion: Sinclair's continuous expansion of its multicast networks' reach and programming successfully attracted larger, more engaged audiences, solidifying its leadership in the multicast space and demonstrating the effectiveness of its genre-driven programming strategy.
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Analyst Views on SBGI
Wall Street analysts forecast SBGI stock price to rise
5 Analyst Rating
2 Buy
2 Hold
1 Sell
Hold
Current: 14.610
Low
15.00
Averages
19.20
High
27.00
Current: 14.610
Low
15.00
Averages
19.20
High
27.00
About SBGI
Sinclair, Inc. is a diversified media company and a provider of local news and sports. The Company operates through two segments: Local Media and Tennis. Its Local Media segment consists primarily of broadcast television stations, which the Company owns, operates or to which the Company provides services, and includes multicast networks and original content. The Tennis segment consists primarily of Tennis Channel, a cable network which includes coverage of most of tennis' top tournaments and original professional sport and tennis lifestyle shows; the Tennis Channel International subscription and streaming service; Tennis Channel streaming service; TennisChannel 2, a 24-hours a day free ad-supported streaming television channel, and Tennis.com. The Company owns, operates and/or provides services to approximately 185 television stations in 85 markets affiliated with all major broadcast networks. Its multicast networks include CHARGE, Comet, ROAR, and The Nest.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Technology Utilization: The company plans to leverage artificial intelligence to optimize news gathering processes, alleviating administrative burdens on journalists, thereby allowing them to focus more on reporting and improving news quality and responsiveness.
- Financial Outlook: Scripps expects its financial performance in 2026 to be bolstered by significant events such as midterm elections and the Winter Olympics, further solidifying its advertising revenue in the local broadcast market.
- Industry Challenges: In the face of challenges within the traditional broadcasting sector, Scripps rejected a merger proposal from Sinclair, emphasizing sustainable growth through smaller transactions and internal restructuring, demonstrating a commitment to innovation in a competitive market.
See More
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- Conference Call Participation: Participants must dial 888-506-0062 and enter code 752142 at least two minutes prior to the start time to ensure smooth access, with media members allowed to join in listen-only mode.
- Live Webcast and Replay: The conference call will be webcast live on Sinclair's website, with a replay available exclusively on the site after the call, ensuring investors and media can access relevant information at their convenience.
- Information Access Channels: Sinclair regularly uses its website to disseminate important information, allowing investors to access press releases and non-GAAP reconciliations at www.sbgi.net, enhancing transparency and ease of information retrieval.
See More
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- Rejection of Acquisition Offer: Scripps rejected Sinclair's $7 per share cash and stock offer last month, indicating a preference for executing its standalone plan, which may prompt Sinclair to adopt more aggressive strategies moving forward.
- Shareholder Structure Impact: Sinclair has held over an 8% stake in Scripps since November, and may initiate a proxy fight for board seats, intensifying competition and confrontation between the two companies.
- Ongoing Business Review: Sinclair also stated that its strategic review of its broadcast business and the separation of Ventures will continue, indicating that the company is seeking internal optimization and strategic adjustments beyond the acquisition attempts.
See More
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- Valuation Imbalance: With a current market cap of $1.1 billion and an enterprise value of approximately $1.05 billion, Newsmax's projected revenue of $206 million next year results in a forward EV/sales ratio of 5.1, significantly higher than peers like Fox Corp and Sinclair, which trade at 2 and 1.45, respectively.
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- Limited Acquisition Potential: While Newsmax could leverage its high stock price for stock-based acquisitions of smaller, profitable competitors, there are currently no clear plans, and investors should remain cautious until valuations become more reasonable.
See More
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- Price Decline: Since its IPO in March 2025, Newsmax's stock has plummeted from an initial $83.51 to just $9, reflecting market concerns over its profitability and growth prospects, which has led to diminished investor confidence.
- Valuation Imbalance: With a market cap of $1.18 billion and an enterprise value of approximately $1.05 billion, Newsmax's forward EV/sales ratio stands at 5.1, significantly higher than competitors like Fox Corp at 2 and Sinclair at 1.45, indicating a persistent overvaluation.
- Bleak Profit Outlook: Analysts project revenue of $206 million for next year with a modest growth rate of 13.8%, and expect the company to reach near breakeven profitability only by 2027, with earnings per share of just $0.12 in 2028, highlighting long-term uncertainty in profitability.
- Limited Acquisition Potential: While Newsmax could leverage its high valuation for stock-based acquisitions, the lack of a clear strategic direction raises concerns; without rapid profitability, the stock may face further downward pressure, suggesting investors should remain cautious.
See More
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M&A Activity Overview: Despite high-profile megadeals in 2025, overall U.S. mergers and acquisitions (M&A) activity saw a decline in transaction volume compared to the previous year, with approximately 13,900 deals recorded, down from 15,940 in 2024.
Impact of Economic Factors: The sluggishness in dealmaking was attributed to tariff uncertainties, high interest rates, and a complex regulatory environment under the Trump administration, which created a cautious atmosphere among executives and bankers.
Sector-Specific Trends: While deal value increased significantly due to large transactions, middle-market deal volume remained low, particularly in the automotive and retail sectors, which faced challenges from tariffs and changing consumer dynamics.
Future Outlook: As the year progressed, there was a resurgence in deal activity, particularly in the banking sector, with expectations for a more active M&A landscape in 2026, driven by a more favorable regulatory environment and ongoing consolidation trends.
See More
