Salesforce Enhances Slack with AI, Boosting User Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Should l Buy CRM?
Source: CNBC
- AI Integration Boosts Efficiency: Salesforce's announcement to integrate generative AI into Slackbot enables users to quickly find relevant information across Slack, Salesforce, and other platforms, enhancing productivity and potentially attracting more enterprise users.
- Market Reaction Cautious: Despite the AI boom lifting tech stocks, Salesforce's stock has fallen 18% over the past year, reflecting market skepticism about its future performance, especially compared to competitors like Google and Microsoft.
- Rapid Adoption of Slackbot: Slackbot has become the fastest-growing feature in Salesforce's history, with user feedback indicating that the tool saves users 45 minutes to an hour each week, highlighting its potential in improving work efficiency.
- Strategic Acquisition Payoff: Salesforce's 2021 acquisition of Slack for $27.1 billion is now seen as a key move to enhance the value of that purchase, with the new AI capabilities likely encouraging users to switch from Microsoft Teams to Slack, further solidifying its market position.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
42 Analyst Rating
31 Buy
10 Hold
1 Sell
Moderate Buy
Current: 185.430
Low
223.00
Averages
326.95
High
405.00
Current: 185.430
Low
223.00
Averages
326.95
High
405.00
About CRM
Salesforce, Inc. is a provider of customer relationship management (CRM) technology. The Company helps organizations of any size reimagine their business for the world of artificial intelligence (AI). With Agentforce, its platform, organizations can bring humans together with AI agents to drive customer success on one deeply unified platform. With the Salesforce platform, it delivers a single source of truth, connecting customer data with integrated AI across systems, apps and devices to help companies sell, service, market and conduct commerce from anywhere. Agentforce is a new layer of the Salesforce platform that enables companies to build and deploy AI agents that can respond to inputs, make decisions and take action autonomously across business functions. Agentforce includes a suite of customizable agents for use across sales, service, marketing and commerce. Datablazer is a data-driven innovator, which leverages the Company’s platform to unlock insights and drive decisions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Wealth Management Under Pressure: Wealth management firms such as St James's Place and Aberdeen Group have suffered severe losses, reflecting market panic over the potential effects of AI, leading to deep financial setbacks for these companies.
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- Alphabet's Stock Decline: Alphabet's shares fell over 6% in the week after the Claude Cowork announcement, raising concerns among investors about its competitive position in AI, despite not directly offering industry-specific software, which affected market confidence.
- Competitive Pressure from Gemini 3: Google's Gemini 3 LLM update launched in November significantly enhanced its AI capabilities, attracting a surge of paid subscribers, leading investors to worry that Claude Cowork might further poach these users, increasing market uncertainty.
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