Marriott Vacations Increases Quarterly Dividend to $0.80 per Share
- Dividend Increase: Marriott Vacations' Board of Directors has raised the quarterly dividend to $0.80 per share, payable on January 7, 2026, which not only enhances shareholder returns but also reflects the company's robust financial health.
- Repurchase Authorization Extension: The Board has extended the share repurchase authorization through December 31, 2026, allowing for repurchases via various methods, indicating the company's commitment to actively manage its capital structure to enhance shareholder value when market conditions are favorable.
- Market Adaptability: The specific timing and amount of repurchases will depend on market conditions and other factors, providing the company with the flexibility to maintain competitiveness and optimize resource allocation in uncertain market environments.
- Business Context: With 120 vacation ownership resorts and approximately 700,000 owner families globally, the ongoing dividend and repurchase plans will further solidify Marriott Vacations' leadership in the vacation industry and attract more investor interest.
Trade with 70% Backtested Accuracy
Analyst Views on VAC
About VAC
About the author

Company Overview: Marriott Vacations Worldwide, a spinoff from Marriott International, focuses on resort management and timeshares, but faces challenges in growth and market perception.
Stock Performance and Risks: The stock has seen insider buying, but analysts express concerns over tepid market support, high short interest, and potential declines in stock price due to deteriorating demand and high debt levels.
Dividends and Share Buybacks: The company maintains a robust dividend yield of approximately 5.8% and engages in share buybacks, which help reduce share count and support capital returns.
Market Outlook: Despite a healthy cash flow, the company is in a downtrend, influenced by weak sentiment and short selling, with risks of further declines if market conditions do not improve.
- Significant Revenue Growth: In 2025, ultra-luxury hotels saw a 10.6% increase in revenue per available room, more than triple the overall hotel industry's growth rate, indicating robust demand and profitability in the high-end market.
- Record Room Rates: Average daily room rates reached $1,245, and despite rising prices, occupancy rates also increased, reflecting affluent travelers' sustained demand for premium amenities and wellness offerings.
- Market Strategy Shift: Hotel operators are increasingly targeting wealthier clientele; while the luxury goods market has softened, high-income consumers continue to travel, boosting the performance of luxury hotels.
- Risks and Opportunities: Although confidence has grown among younger high-net-worth travelers, the high pricing strategy carries risks, as service missteps could test even wealthy customers' willingness to pay, necessitating careful management by operators.
- Meeting Date and Location: The Combined General Meeting of Pierre et Vacances is scheduled for February 12, 2026, at 2:30 PM at Handilab in Saint-Denis, allowing shareholders to participate in key decisions.
- Notice Publication: The notice of the meeting and agenda was published on January 7, 2026, in the Bulletin des Annonces Légales Obligatoires, ensuring shareholders receive timely information for participation.
- Participation and Voting Details: Details regarding participation and voting will be outlined in the notice published on January 28, 2026, ensuring shareholders are informed of their rights and obligations.
- Document Request Rights: Shareholders may request relevant documents up to five days before the meeting, ensuring all shareholders have access to necessary information for informed decision-making.

- Revenue Growth: In Q1 2025/2026, Pierre & Vacances-Center Parcs reported total revenue of €387.3 million, a nearly 7% increase from €372.5 million in the previous year, demonstrating the company's strong performance in the tourism market and effective demand capture.
- Customer Satisfaction Improvement: Customer satisfaction rates increased across all brands, with an occupancy rate nearing 70% for the quarter and exceeding 84% at mountain destinations, reflecting a strong start to the winter season and enhancing brand competitiveness.
- New Loyalty Program: Center Parcs launched its new loyalty program, Friends, in December 2025, attracting 1.9 million members within a month, aimed at enhancing customer experience and loyalty to drive repeat stays, thereby increasing customer retention and market share.
- Strategic Partnership Expansion: On January 5, 2026, maeva acquired the Camping Paradis and Ushuaïa Villages franchises, positioning itself as the leading outdoor accommodation franchisor in France, further solidifying its leadership in the outdoor accommodation market.
- Rating Downgrade: Morgan Stanley analyst Megan Alexander downgraded J M Smucker Co (NYSE:SJM) from Overweight to Equal-Weight, lowering the price target from $115 to $105, reflecting a cautious outlook on the company's future growth.
- Market Reaction: J M Smucker's shares closed at $104.78 on Thursday, close to the new price target, indicating market sensitivity to analyst rating changes, which may impact investor confidence.
- Other Downgrades: Truist Securities analyst Richard Newitter downgraded Penumbra Inc (NYSE:PEN) from Buy to Hold, raising the price target from $370 to $374, suggesting a cautiously optimistic view on the company's future performance.
- Multiple Institutions Adjust: Deutsche Bank analyst Nate Svensson downgraded Shift4 Payments Inc (NYSE:FOUR) from Buy to Hold, slashing the price target to $65, reflecting concerns over the company's profitability.
- Shareholder Voting Rights Data: As of December 31, 2025, Pierre & Vacances reported a total of 461,988,258 ordinary shares, with both theoretical and actual voting rights at 461,884,716, indicating stability in the company's shareholder structure.
- Preferred Shares Status: The report highlights that 1,130 preferred shares are excluded from trading and do not carry voting rights, which underscores the company's transparency and compliance in shareholder voting rights.
- Capital Structure: Pierre & Vacances has a share capital of €4,619,875.36, reflecting a robust strategy in capital management aimed at enhancing investor confidence.
- Compliance Information: The company’s registration number 316 580 869 confirms its legal operation in Paris, ensuring compliance and transparency in the market.






