JFrog Director Yossi Sela Sells 25,000 Shares for $1.75 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 10 2026
0mins
Should l Buy FROG?
Source: NASDAQ.COM
- Share Reduction: JFrog Director Yossi Sela sold 25,000 shares on December 10, 2025, for $1.75 million, representing 16.22% of his direct holdings, indicating his strong confidence in the company’s future as he retains nearly 84% of his shares.
- Market Performance: The sale was executed at $70 per share, while the market close on the transaction date was $68.98, reflecting Sela's strategy to cash in at a high point and indicating JFrog's stock has returned to IPO levels after significant fluctuations.
- Holding Background: Serving on JFrog's board since 2012, Sela has witnessed the company's stock price volatility since its IPO, starting at $44, peaking at $95, and dropping to $16 mid-2022, showcasing his long-term confidence in the company's growth.
- Industry Position: JFrog holds a significant position in the DevOps software market, providing essential tools for automating and securing software delivery, and Sela's sale does not detract from the company's ongoing revenue growth strategy among enterprise clients.
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Analyst Views on FROG
Wall Street analysts forecast FROG stock price to rise
19 Analyst Rating
17 Buy
2 Hold
0 Sell
Strong Buy
Current: 53.300
Low
64.00
Averages
72.22
High
83.00
Current: 53.300
Low
64.00
Averages
72.22
High
83.00
About FROG
JFrog Ltd. provides an end-to-end, hybrid, universal Software Supply Chain Platform. The Company’s solutions include The JFrog Artifactory, JFrog Curation, JFrog Xray (Security Essentials), JFrog Advanced Security, JFrog Runtime Security, JFrog Distribution, JFrog Connect, and JFrog ML. JFrog Artifactory supports all software package technologies and can be seamlessly deployed across public clouds, multi-cloud, on-premises, private cloud, and hybrid environments. JFrog Curation understands package metadata, allowing companies to build policies around the entry or blocking of software packages into a company’s repositories based on multiple factors such as age, version number, security risk, release timelines, target environments, and more. JFrog Distribution provides reliable, scalable, and secure software package distribution with enterprise-grade performance. JFrog Xray continuously scans JFrog Artifactory to secure all software packages stored in it.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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