Hasbro Signs Global Licensing Deal with Warner Bros for Harry Potter Franchise
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Source: seekingalpha
- Global Licensing Agreement: Hasbro has signed a multi-year global licensing deal with Warner Bros. Discovery, making it the primary toy licensee for the Harry Potter universe and the upcoming HBO Original series set to launch in 2027, marking a strategic expansion for Hasbro in this domain.
- Product Portfolio Development: Under the agreement, Hasbro will develop a broad range of products including dolls, role-play items, action figures, collectibles, interactive plush, and board games, with additional product lines expected to be unveiled later this year, further enhancing its market competitiveness.
- Positive Market Reaction: Following the announcement of strong earnings, Hasbro's shares jumped 6.7% in Tuesday morning trading, reflecting investor optimism regarding the new deal and its potential benefits, while Warner Bros. Discovery's stock also rose by 1.9%.
- Strategic Alignment: This partnership aligns with the 25th anniversary of the Harry Potter films and aims to engage both new and existing audiences through the new series, deepening Warner Bros. Discovery's monetization of one of its most valuable franchises, showcasing a shared vision for brand value between the two companies.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to fall
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 101.570
Low
90.00
Averages
95.71
High
100.00
Current: 101.570
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Partnership Expansion: Hasbro announced a multi-year licensing agreement with Warner Bros. to launch Harry Potter-themed products starting in 2027, including dolls and board games, which is expected to significantly enhance brand influence and attract more fans.
- New Product Launch: The introduction of FURBY Vibes, featuring interactive capabilities and customizable glasses, aims to engage younger consumers through personalized expression, further solidifying Hasbro's leadership in the toy market.
- Classic Game Revival: The return of CROSSFIRE combines modern competitive elements with portable design, targeting a new generation of players while evoking nostalgia among parents, which is anticipated to drive sales growth.
- Diverse Product Line: Hasbro showcased new offerings across brands like PEPPA PIG, TRANSFORMERS, and DUNGEONS & DRAGONS, emphasizing its innovative capabilities and market adaptability in the toy industry, which is expected to enhance consumer brand loyalty.
See More
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- Product Launch Highlights: At the 2026 North American International Toy Fair, Hasbro showcased exciting new products, including the first Peppa Pig toy featuring a hearing aid and a new version of Monopoly, which not only enrich the brand portfolio but also attract widespread consumer interest.
- Strong Licensing Partnerships: Hasbro has secured new licensing agreements with major companies like Warner Bros. and Netflix, which will further expand its global influence and drive the implementation of its growth strategy.
- Trend Towards Immersive Experiences: Hasbro's President Tim Kilpin emphasized that play is evolving into more immersive and connected experiences, aiming to enhance consumer brand loyalty and engagement through rich storytelling and brand interactions.
- Industry Leadership: With 165 years of industry experience and a diverse product portfolio, Hasbro continues to be recognized as one of the best corporate citizens, showcasing its leadership position and commitment to social responsibility in the toy industry.
See More
Hasbro CEO Discusses AI's Impact on Toy Development
- Productivity Boost: Hasbro anticipates saving approximately one million work hours over the next 12 months by reallocating employee time from low-value tasks like order management to innovation, significantly enhancing overall productivity.
- Creative Transformation: The combination of AI and 3D printing has reduced the time from toy design to 3D printed models by 80%, which not only accelerates product development but also enables the company to launch more competitive toys and games faster.
- Market Positioning Shift: Hasbro plans to introduce more toys targeting the collector market and adult consumers in the future, reflecting the company's keen insight into technological advancements and rapid response to changing market demands.
- Exploring Technological Potential: CEO Chris Cocks emphasizes the creativity and playfulness of AI, noting that the company is developing entirely new categories of toys and games, which are expected to provide exciting experiences for consumers and further drive innovation in the toy industry.
See More
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- Inflation Report Impact: A cooler-than-expected inflation report resulted in flat stock performance for the day.
- Treasury Yields Reaction: The report led to lower Treasury yields as investors anticipated potential rate cuts in the coming months.
See More
Hasbro Shares Have Potential for Further Growth
Shift in Popularity: Kids and adults are increasingly engaging with Magic: The Gathering and Dungeons & Dragons, indicating a shift in play preferences.
Impact on Companies: This trend is beneficial for Hasbro, the owner of these games, while posing challenges for Mattel, which owns Barbie and Hot Wheels.
See More
Warning Signals for Overbought Consumer Stocks
- Overbought Warning: As of February 11, 2026, two stocks in the consumer discretionary sector, Hasbro Inc and Marriott International Inc, are flagged as overbought with RSI values exceeding 70, indicating potential short-term pullback risks that investors should heed.
- RSI Indicator Insight: The Relative Strength Index (RSI) serves as a momentum indicator by comparing the strength of a stock's price increases to its declines, helping traders gauge short-term performance; an overbought condition typically suggests a price correction may be imminent, influencing investment strategies.
- Market Reaction: In the current market climate, these overbought signals may prompt investors to reassess their positions, particularly in a momentum-driven trading environment, potentially leading to short-term selling pressure that could affect overall market sentiment.
- Sector Impact: The overbought status of Hasbro and Marriott not only highlights individual stock risks but may also negatively impact investor confidence across the consumer discretionary sector, encouraging a broader focus on potential market volatility.
See More
