eBay Live Launches in Canada, Introducing Interactive Shopping Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy EBAY?
Source: Yahoo Finance
- New Interactive Shopping Model: eBay Canada officially launches eBay Live, merging livestreaming with trusted sellers to offer a novel shopping experience aimed at enhancing consumer interaction with the collecting community and increasing user engagement.
- Event Highlights: The launch coincides with major events like Fan Expo in Vancouver and the Collectors Supershow in Toronto, showcasing eBay's significant role in community-driven commerce and attracting numerous collectors.
- Rare Card Auctions: To celebrate the launch of eBay Live, the platform will auction two rare trading cards starting at just $1, drawing attention from sports and Pokémon enthusiasts, thereby boosting trading activity on the platform.
- Global Expansion Strategy: Since its debut in the U.S. in 2022, eBay Live has expanded to Australia, France, Germany, Italy, and the U.K., demonstrating the success of its globalization strategy and further solidifying eBay's leadership position in the global market.
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Analyst Views on EBAY
Wall Street analysts forecast EBAY stock price to rise
23 Analyst Rating
8 Buy
14 Hold
1 Sell
Moderate Buy
Current: 79.410
Low
60.00
Averages
96.15
High
115.00
Current: 79.410
Low
60.00
Averages
96.15
High
115.00
About EBAY
eBay Inc. is a global commerce company. The Company's technology empowers buyers and sellers in more than 190 markets around the world. The Company's business includes its online marketplace located at www.ebay.com and its localized counterparts, its off-platform marketplaces and its suite of mobile apps. It provides a number of features for its sellers and buyers that align with its approach of leveraging technology, including generative AI, to enhance the marketplace experience for its customers. For sellers, the Company is focused on simplifying their business processes to help drive their sales. The Company offers the eBay International Shipping program for sellers in the United States. For buyers, it is changing the way they find inventory through discovery, personalization and other experiences. It launched Explore, an AI-powered shopping feed enabling users to browse a list of personalized recommendations based on their interests, style preferences, and sizes.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Advertising Revenue Growth: In Q3, eBay's advertising business generated $525 million in revenue, accounting for 2.6% of GMV, showcasing a high-margin, recurring revenue model that is transforming the quality of its earnings and positioning the company as an advertising-centric platform.
- Market Competition Analysis: While the market still views eBay as a traditional resale marketplace, its growing advertising engine is reshaping the competitive landscape against Amazon, highlighting eBay's evolution into a monetization platform that enhances transaction value through AI-driven discovery tools and promoted listings.
- Investment Recommendation: Given the uneven consumer spending, fierce competition, and macro pressures, it is advisable for investors to consider buying eBay stock only for the long term, rather than for short-term gains, especially ahead of the upcoming earnings report.
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- Advertising Growth: eBay's advertising revenue reached $525 million in Q3, accounting for 2.6% of GMV, indicating that its advertising business is growing faster than the overall company, showcasing a shift towards an advertising-centric profit model.
- Earnings Expectations: Analysts anticipate eBay will report earnings of approximately $1.35 per share and revenue of around $2.87 billion on February 18, aligning with management's guidance for high-single-digit revenue growth, reflecting continued business expansion despite economic pressures.
- Market Position Shift: eBay has evolved from merely a resale marketplace into a platform with a robust advertising engine, leveraging AI-driven discovery tools and promoted listings to enhance transaction value, thereby strengthening its competitive position in the market.
- Cautious Investment Advice: While eBay's business shows steady growth, due to uneven consumer spending, fierce competition, and macroeconomic pressures, investors are advised to be cautious about purchasing before the next earnings report, especially if they are looking for long-term holds rather than short-term trades.
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