Deere & Company Launches Smart Sprayers, Reducing Chemical Use by 50%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 17 2026
0mins
Source: Fool
- Smart Sprayer Innovation: Deere's new smart sprayers utilize 36 cameras and machine learning to identify individual weeds for targeted spraying, achieving a 50% reduction in water and chemical use across 1 million acres tested in 2023, significantly lowering environmental impact and saving farmers money.
- Autonomous Tractor Testing: The company's autonomous tractor, equipped with 360-degree cameras and sophisticated software, can recognize and avoid obstacles while being remotely monitored by farmers, enhancing operational efficiency by allowing them to focus on other tasks.
- Financial Performance Fluctuations: Despite a 12% decline in net sales and a 29% drop in net income for 2025, Deere reported an 11% increase in sales in Q4 2025, indicating potential recovery and ongoing commitment to technological investments.
- Future Agricultural Demand: With a projected global population of 10 billion by 2050, Deere anticipates a 60%-70% increase in agricultural production will be necessary, positioning its technological innovations as crucial for supporting farmers while posing challenges to chemical manufacturers like FMC.
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Analyst Views on DE
Wall Street analysts forecast DE stock price to fall
15 Analyst Rating
8 Buy
7 Hold
0 Sell
Moderate Buy
Current: 598.110
Low
458.00
Averages
514.25
High
560.00
Current: 598.110
Low
458.00
Averages
514.25
High
560.00
About DE
Deere & Company is engaged in the delivery of agricultural, construction and forestry equipment. Its segments include production and precision agriculture (PPA), small agriculture and turf (SAT), construction and forestry (CF), and financial services (FS). PPA segment defines, develops and delivers global equipment and technology solutions for production-scale growers of large grains, small grains, cotton and sugarcane. SAT segment defines, develops and delivers global equipment and technology solutions for dairy and livestock producers, high-value and small acreage crop producers, and turf and utility customers. CF segment defines, develops and delivers a range of machines and technology solutions organized along the earthmoving, forestry and roadbuilding production systems. FS segment finances sales and leases by John Deere dealers of new and used production and precision agriculture equipment and others. Its products include John Deere Autonomous 8R Tractor and E-Power Backhoe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Analyst Ratings: Jefferies raised Deere's price target from $440 to $475 in December while maintaining a Hold rating, highlighting the firm's growth strategy reliant on services, reflecting recognition of its long-term growth potential.
- Financial Results: In its February 13 earnings report, Deere reported a profit of $869 million, a 50% year-over-year decline, with net income and revenue down 30%, showcasing the challenges the company faces amid tariff pressures.
- Market Commentary: Despite the poor financial data, Jim Cramer praised Deere's quarterly performance before the earnings release, indicating market confidence in its future potential, although he believes some AI stocks may offer more attractive investment opportunities.
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Deere & Company Stock Shows Strong Performance
- Stock Performance: Deere & Company (NYSE:DE) shares have risen 28% over the past year and 31% year-to-date, indicating strong market confidence in its future growth despite economic uncertainties.
- Analyst Ratings: Jefferies raised Deere's price target from $440 to $475 in December while maintaining a Hold rating, highlighting the firm's growth strategy reliant on services, reflecting recognition of its long-term growth potential.
- Financial Results: In its February 13 earnings report, Deere reported a profit of $869 million, a 50% year-over-year decline, with net income and revenue down 30%, showcasing the challenges the company faces amid tariff pressures.
- Market Commentary: Despite the poor financial data, Jim Cramer praised Deere's quarterly performance before the earnings release, indicating market confidence in its future potential, although he believes some AI stocks may offer more attractive investment opportunities.
See More
Key Companies to Monitor This Week: PCE, Walmart, Palo Alto, Analog Devices, Deere, and Others
- Market Performance: Equities experienced a decline last week, with all three major indexes falling by at least 1.2%.
- Economic Indicators: This downturn occurred despite a better-than-expected jobs report from the Bureau of Labor Statistics and a relatively stable inflation report.
See More
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Market Trends: The S&P 500 is experiencing fluctuations around the 7,000 level, with some sectors, particularly industrials, breaking out and reaching new all-time highs, while previously beaten-down stocks are gaining momentum.
Industrial Sector Performance: The industrial sector is showing signs of recovery, with companies benefiting from recent Federal Reserve rate cuts and improved manufacturing metrics, indicating potential for a new growth phase.
Company Highlights: Illinois Tool Works and Deere & Company are among the firms reporting strong earnings and growth, with Illinois Tool Works focusing on high-value clients and Deere leveraging automation in agriculture to enhance margins.
Investment Recommendations: Analysts are identifying five stocks as top picks for investors, suggesting that these companies are well-positioned for growth and should be considered for investment before broader market trends catch up.
See More
Stocks Remain Steady Amid Easing Inflation Rates
- Inflation Report Impact: A cooler-than-expected inflation report resulted in flat stock performance for the day.
- Treasury Yields Reaction: The report led to lower Treasury yields as investors anticipated potential rate cuts in the coming months.
See More
Universities Experience Financial Pressure Despite Strong Results
- Financial Strain on Universities: Universities are facing increased financial pressure due to rising costs.
- Impact of Federal Funding Cuts: President Donald Trump's initiatives to reduce federal funding are affecting many educational institutions.
See More
Next Week's Market Focus: Walmart Earnings
- Walmart Earnings Expectations: Analysts anticipate Walmart will report its fourth-quarter earnings on Thursday, with net sales expected to rise approximately 4% and operating income potentially increasing by 11%, further solidifying its status as a trillion-dollar company.
- Consumer Health Insights: Investors will closely monitor Walmart's commentary on consumer health and its 2026 financial guidance to assess future market trends and corporate strategy.
- FOMC Meeting Minutes Release: The minutes from the January FOMC meeting will be released on Wednesday, providing insights into policymakers' views on the path of interest rates, especially after holding rates steady at the start of the year, which has generated significant market interest.
- Personal Consumption Expenditures Data: On Friday, the Personal Consumption Expenditures (PCE) data will be released, which is the Fed's preferred inflation gauge, and the market will be keen to see if it confirms that inflation is steadily cooling or prompts the Fed to maintain a cautious stance.
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