American Outdoor Brands Reports Decline in Q1 Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 04 2025
0mins
Should l Buy AOUT?
Source: NASDAQ.COM
Fiscal Performance Overview: American Outdoor Brands reported a 28.7% year-over-year decline in GAAP net sales to $29.7 million for Q1 2026, with a non-GAAP EPS loss of $0.26, impacted by tariff-related order timing and a significant drop in e-commerce sales.
Operational Resilience and Strategy: Despite challenges, the company improved its gross margin to 46.7% and maintained a debt-free balance sheet with $17.8 million in cash, leveraging new product launches that contributed 29% of net sales and a strong pipeline for future growth.
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Analyst Views on AOUT
Wall Street analysts forecast AOUT stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 8.480
Low
11.00
Averages
12.50
High
14.00
Current: 8.480
Low
11.00
Averages
12.50
High
14.00
About AOUT
American Outdoor Brands, Inc. is a provider of outdoor lifestyle products and shooting sports accessories. The Company's outdoor lifestyle products and shooting sports accessories include hunting, fishing, outdoor cooking, camping, shooting, and personal security and defense products, for rugged outdoor enthusiasts. It designs, conceives, sources and sells its outdoor lifestyle products, including premium sportsman knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. The Company distributes its products through e-commerce and traditional distribution channels. The Company offers its products under various brands, such as BOG, BUBBA, Caldwell, Crimson Trace, Frankford Arsenal, Grilla Grills, Hooyman, Imperial, LaserLyte, Lockdown, MEAT! Your Maker, Old Timer, Schrade, Tipton, Uncle Henry, ust and Wheeler.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- No Official Endorsement: The content does not necessarily reflect the views of Nasdaq, Inc.
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- Innovation-Driven Growth: New products accounted for over 31% of net sales, indicating the strength of the company's innovation pipeline and further solidifying its competitive position in the outdoor products market.
- Financial Stability: The company achieved gross margins exceeding 45% in Q2, despite facing high tariffs and freight costs, showcasing effective cost management and profitability.
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- Regulatory Changes Expected: The U.S. government may announce easing of gun regulations at the National Shooting Sports Foundation trade show, likely impacting major gun stocks like Smith & Wesson (SWBI) and Sturm, Ruger (RGR), potentially stimulating sales growth.
- Positive Market Reaction: As trading begins this week, retail sentiment has shifted to bullish for RGR and neutral for AOUT, indicating market optimism regarding potential policy changes and their implications for stock performance.
- Sales Growth Potential: Easing restrictions on private sales and exports is expected to boost firearm sales, likely leading to strong short-term performance for SWBI, RGR, and other related stocks, reflecting market sensitivity to regulatory changes.
- Political Context Impact: The Trump administration's intent to reverse Biden-era gun restrictions highlights the significance of gun policy in U.S. politics, potentially further driving growth in the firearms industry and increasing investor interest.
See More
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- Innovative App Features: The Caldwell Clays™ App enables users to wirelessly control up to 10 smart launchers via their smartphones, significantly enhancing user flexibility and enjoyment in target shooting experiences.
- Integration of ClayCopter™ Targets: Users can mix ClayCopter™ biodegradable targets with traditional clays to create unique shooting layouts, catering to diverse shooter preferences and driving demand for innovative target experiences in the market.
- Portable Launcher Advantages: The newly launched Claymore Connect™ weighs only 35 lbs and features a 12-volt lithium battery that can launch over 350 targets on a single charge, greatly enhancing portability and convenience for various shooting scenarios.
- Market Strategy Alignment: This launch reflects Caldwell's strategy to build a comprehensive shotgun shooting system through smart accessories and digital integration, addressing the growing market demand and user expectations for advanced shooting solutions.
See More
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- Product Expansion: American Outdoor Brands announces the expansion of its Caldwell® ClayCopter™ platform with the launch of the new ClayCopter Surface-to-Air™ Launcher, priced at $549.99, aimed at enhancing the shooting experience for all skill levels and strengthening market competitiveness.
- Smart App: The newly introduced Caldwell Clays™ app allows wireless connection of up to 10 launchers, enabling remote control from 100 yards away, enhancing user experience and driving the digital transformation of the ClayCopter ecosystem.
- Eco-Friendly Targets: ClayCopter™ targets are made from natural biodegradable materials, breaking the limitations of traditional clay targets by offering lighter and more transportable options, aligning with market trends towards sustainability.
- Night Shooting: The newly launched ClayCopter UFO™ targets feature a glow-in-the-dark function, enhancing shooting fun and attracting more enthusiasts, further expanding market potential.
See More
American Outdoor Brands Launches Bluetooth-Enabled Claymore Connect™
- Product Innovation: American Outdoor Brands has launched the Claymore Connect™, the most advanced launcher in the Claymore® series, featuring Bluetooth connectivity and an app for enhanced user experience and convenience.
- Portable Design: The launcher incorporates folding legs and lightweight materials, along with a lithium-ion battery, ensuring ultimate portability for various outdoor activities.
- Industry Showcase: The Claymore Connect™ and new Caldwell® products will be showcased at the 2026 SHOT Show, taking place from January 20-23 in Las Vegas at Booth #11860, expected to attract significant attention from outdoor enthusiasts.
- Market Positioning: By introducing this innovative product, the company aims to meet the growing demand for outdoor activities, further solidifying its leadership position in the outdoor products market.
See More
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- Author's Perspective: The views and opinions presented are solely those of the author.
- No Official Endorsement: The content does not necessarily reflect the views of Nasdaq, Inc.
See More
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- Strong Sales Performance: American Outdoor Brands reported net sales of $57.2 million in Q2, which, despite a 5% year-over-year decline, exceeded expectations, demonstrating the company's resilience and adaptability in a dynamic retail environment.
- Innovation-Driven Growth: New products accounted for over 31% of net sales, indicating the strength of the company's innovation pipeline and further solidifying its competitive position in the outdoor products market.
- Financial Stability: The company achieved gross margins exceeding 45% in Q2, despite facing high tariffs and freight costs, showcasing effective cost management and profitability.
- Optimistic Future Outlook: The company anticipates a 13% to 14% year-over-year decline in net sales for fiscal 2026, but an adjusted decline of approximately 5% reflects the company's ability to maintain relatively stable performance in an uncertain consumer environment.
See More
